Rascasse Audience Intelligence

Record label Audience in Germany

A data profile of the people who buy, follow and care about Record label in Germany — modelled from more than twelve digital signal sources. Record label has an estimated audience of 4,341,751 people in Germany.

#822among Topic in Germany#78in Music & Radio

The average Record label fan in Germany is 38.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kaufhaus des Westens, Nature, Thomann, with strongest over-indexing on Kaufhaus des Westens (11.98× the country average).

Demographically, the Record label audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Record label fan in Germany is balanced, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Kaufhaus des Westens.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Record label profile in Germany.

Audience size
4.3M
in Germany
Gender
48.0%♀
52.0% male
Age
38.9
average years
Country rank
#1326
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Record label fans

48.0% are female, 52.0% are male, average age 38.9.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Record label audience in Germany
MetricValue
Female48.0%
Male52.0%
Average age38.9
Estimated audience size4,341,751
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Record label audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3922%
40-4923%
50+16%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Record label audience comes from Germany.

Worldwide audience distribution share by country for Record label
CountryShare
United States28.5%
India8.7%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Record label audience in Germany is strongest.

Fig. 05

Top regions by affinity

Record label fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K1.60×
02Bremen~50K1.39×
03Saarland~60K1.16×
04Hessen~300K1.05×
05Hamburg~100K1.03×
06Mecklenburg-Vorpommern~80K1.01×
07Thüringen~100K0.99×
08Sachsen-Anhalt~100K0.98×
09Brandenburg~100K0.94×
10Bayern~600K0.93×
11Baden-Württemberg~500K0.91×
12Rheinland-Pfalz~200K0.89×
13Nordrhein-Westfalen~800K0.88×
14Schleswig-Holstein~100K0.88×
15Sachsen~200K0.87×
16Niedersachsen~300K0.77×
Fig. 06

Affinity by region

Affinity by region — Record label, Germany
0.77×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Record label audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Record label audience
#·InterestCategoryAffinity×
01Kaufhaus des WestensShopping11.98×
02MP3Technology & Electronics10.38×
03Sportfreunde StillerMusic & Radio7.61×
04NenaMusic & Radio3.71×
05Scorpions (band)Music & Radio3.67×
06Arnold SchwarzeneggerMovies & TV3.61×
07ThomannShopping3.56×
08Country rapMusic & Radio3.27×
09Tour de FranceSports2.55×
10SatireLiterature2.51×
11RTL TelevisionMovies & TV2.26×
12Der TagesspiegelNews2.26×
13TipicoGames2.21×
14Video on demandMovies & TV2.15×
15PostbankBusiness & Career1.87×
16NatureHome & Garden1.68×
17TattoosFashion & Accessoires1.64×
18RyanairTravel & Leisure1.62×
19VacationsTravel & Leisure1.60×
20SportschauSports1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Record label audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Record label audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.63×
Need for SecurityCONSERVATISM1.56×
SpiritualityBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Record label audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.75×
DIY MentalityTHRILL0.82×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Record label have in Germany?

Record label has an estimated audience of 4,341,751 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Record label fans?

48.0% of Record label fans are female, 52.0% are male, with an average age of 38.9 years.

03

Which brands do Record label fans like most?

Record label fans show strongest brand affinity for Kaufhaus des Westens (11.98×), Nature (1.68×), and Thomann (3.56×) over the country average.

04

Where do Record label fans live in Germany?

Record label fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Record label fans also like?

Beyond Record label itself, the audience over-indexes on Nature (1.68×), Thomann (3.56×), RTL Television (2.26×), and MP3 (10.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Record label audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Record label. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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