Record label Audience in Germany
Record label has an estimated audience of 4,341,751 people in Germany. 48.0% are female, 52.0% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Oliver Kahn, Home construction, Snow White (Fables), KLIX (AM), Israel.
The average Record label fan in Germany is 38.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Oliver Kahn, Home construction, Snow White (Fables), with strongest over-indexing on Oliver Kahn (6.31× the country average). Demographically, the Record label audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Record label fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 38.9 |
| Estimated audience size | 4,341,751 |
Audience persona
The typical Record label fan in Germany is balanced, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Oliver Kahn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 923,260 | 0.97× |
| Bayern | 727,436 | 1.04× |
| Baden-Württemberg | 587,454 | 0.99× |
| Berlin | 404,647 | 2.08× |
| Hessen | 400,753 | 1.21× |
| Niedersachsen | 286,320 | 0.68× |
| Rheinland-Pfalz | 172,189 | 0.79× |
| Sachsen | 172,026 | 0.81× |
| Hamburg | 116,812 | 1.19× |
| Schleswig-Holstein | 106,509 | 0.68× |
| Brandenburg | 98,852 | 0.73× |
| Thüringen | 75,499 | 0.68× |
| Sachsen-Anhalt | 69,992 | 0.62× |
| Mecklenburg-Vorpommern | 61,558 | 0.74× |
| Saarland | 61,195 | 1.15× |
| Bremen | 60,053 | 1.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oliver Kahn | 6.31× | Sports |
| Home construction | 1.62× | Home & Garden |
| Snow White (Fables) | 3.11× | Literature |
| KLIX (AM) | 3.44× | Music & Radio |
| Israel | 2.59× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.85× | Music & Radio |
| Škoda Kodiaq | 1.66× | Cars & Mobility |
| Hauptschule | 6.15× | Kids & Family |
| Home Delivery | 1.95× | Food & Beverages |
| Esra Erol | 3.86× | Movies & TV |
| Google Home | 3.87× | Technology & Electronics |
| myDealZ | 1.57× | Shopping |
| St. Ives | 11.98× | Travel & Leisure |
| Theocracy | 5.48× | Music & Radio |
| Corfu (regional unit) | 1.63× | Travel & Leisure |
| Lycopene | 3.63× | Health |
| Preacher (comics) | 3.36× | Literature |
| Volvo V60 | 2.33× | Cars & Mobility |
| jennifer l armentrout | 6.43× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.45 |
| Need for Security | CONSERVATISM | 1.33 |
| Sports Activity | POWER | 1.16 |
| Early Adopter Mentality | POWER | 1.14 |
| Indulgence | JOY | 1.13 |
| Spirituality | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| India | 8.7% |
| United Kingdom | 6.0% |
See Record label audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Record label have in Germany?
Record label has an estimated audience of 4,341,751 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Record label fans?
48.0% of Record label fans are female, 52.0% are male, with an average age of 38.9 years.
Which brands do Record label fans like most?
Record label fans show strongest brand affinity for Oliver Kahn (6.31×), Home construction (1.62×), and Snow White (Fables) (3.11×) over the country average.
Where do Record label fans live in Germany?
Record label fans in Germany are most concentrated in Nordrhein-Westfalen (reach 923,260), Bayern (reach 727,436), and Baden-Württemberg (reach 587,454). These three regions account for the largest share of the active audience.
What other brands do Record label fans also like?
Beyond Record label itself, the audience over-indexes on Home construction (1.62×), Snow White (Fables) (3.11×), KLIX (AM) (3.44×), and Israel (2.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Record label. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.