MP3 Audience in Germany
MP3 has an estimated audience of 387,275 people in Germany. 32.3% are female, 67.7% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Borussia Dortmund, Amazon.com, Dynamo Dresden, Holstein Kiel, Record label.
The average MP3 fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Borussia Dortmund, Amazon.com, Dynamo Dresden, with strongest over-indexing on Borussia Dortmund (4.86× the country average). Demographically, the MP3 audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of MP3 fans
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 41.3 |
| Estimated audience size | 387,275 |
Audience persona
The typical MP3 fan in Germany is more male, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,243 | 1.29× |
| Baden-Württemberg | 53,843 | 1.02× |
| Bayern | 52,088 | 0.84× |
| Niedersachsen | 40,787 | 1.08× |
| Hessen | 37,557 | 1.27× |
| Rheinland-Pfalz | 19,715 | 1.02× |
| Berlin | 16,905 | 0.98× |
| Sachsen | 14,253 | 0.75× |
| Schleswig-Holstein | 9,956 | 0.72× |
| Sachsen-Anhalt | 9,837 | 0.98× |
| Thüringen | 8,757 | 0.89× |
| Brandenburg | 8,561 | 0.71× |
| Hamburg | 7,240 | 0.83× |
| Mecklenburg-Vorpommern | 6,290 | 0.85× |
| Bremen | 5,722 | 1.73× |
| Saarland | 5,010 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 4.86× | Sports |
| Amazon.com | 6.44× | Shopping |
| Dynamo Dresden | 8.47× | Sports |
| Holstein Kiel | 14.16× | Sports |
| Record label | 10.38× | Music & Radio |
| Arminia Bielefeld | 11.91× | Sports |
| Hamburger SV | 7.54× | Sports |
| Caroline Jones | 214.43× | Music & Radio |
| Amazon Music | 16.31× | Music & Radio |
| Eintracht Braunschweig | 11.33× | Sports |
| VfB Stuttgart | 5.84× | Sports |
| Little Big Town | 214.43× | Music & Radio |
| Hannover 96 | 9.06× | Sports |
| VfL Bochum | 9.61× | Sports |
| Lady A | 214.43× | Music & Radio |
| FC Erzgebirge Aue | 12.92× | Sports |
| RB Leipzig | 6.11× | Sports |
| SSV Jahn Regensburg | 15.33× | Sports |
| SC Freiburg | 8× | Sports |
| Hertha BSC | 6.87× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.95 |
| Price Sensitivity | PREMIUM | 1.33 |
| Pet Ownership | JOY | 1.25 |
| Family Orientation | CONSERVATISM | 1.23 |
| Patriotism | CONSERVATISM | 1.19 |
| Tradition | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.0% |
| Mexico | 4.5% |
| Brazil | 4.0% |
See MP3 audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does MP3 have in Germany?
MP3 has an estimated audience of 387,275 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of MP3 fans?
32.3% of MP3 fans are female, 67.7% are male, with an average age of 41.3 years.
Which brands do MP3 fans like most?
MP3 fans show strongest brand affinity for Borussia Dortmund (4.86×), Amazon.com (6.44×), and Dynamo Dresden (8.47×) over the country average.
Where do MP3 fans live in Germany?
MP3 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,243), Baden-Württemberg (reach 53,843), and Bayern (reach 52,088). These three regions account for the largest share of the active audience.
What other brands do MP3 fans also like?
Beyond MP3 itself, the audience over-indexes on Amazon.com (6.44×), Dynamo Dresden (8.47×), Holstein Kiel (14.16×), and Record label (10.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MP3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.