MP3 Audience in United States

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MP3 has an estimated audience of 1,659,026 people in United States. 40.7% are female, 59.3% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Pogo.com, Web browser, Bad Bunny, Amazon Music, Record label.

The average MP3 fan in United States is 40.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pogo.com, Web browser, Bad Bunny, with strongest over-indexing on Pogo.com (97.85× the country average). Demographically, the MP3 audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Need for Security, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of MP3 fans

Demographic split for MP3 audience in United States
MetricValue
Female40.7%
Male59.3%
Average age40.0
Estimated audience size1,659,026

Audience persona

The typical MP3 fan in United States is more male, around 40.0 years old, with strong Need for Security tendencies and a notable affinity for Pogo.com.

Top regions in United States

Top regions ranked by reach for MP3 in United States
RegionReachAffinity
California212,9261.17×
Texas181,5741.27×
Florida143,9561.28×
New York118,5541.28×
Georgia95,7201.87×
Illinois61,5081.11×
North Carolina59,6661.2×
New Jersey53,4261.27×
Pennsylvania52,9700.95×
Ohio49,2970.96×
Michigan44,4151.02×
Virginia44,0711.09×
Tennessee41,5921.25×
Indiana34,7661.15×
Arizona34,2551.01×
South Carolina32,8231.32×
Alabama32,2391.39×
Washington30,7040.92×
Louisiana30,6661.43×
Maryland29,0311.02×
Missouri24,9780.93×
Massachusetts24,5110.75×
Mississippi23,1291.69×
Wisconsin22,1360.89×
Kentucky20,4700.98×
Oklahoma20,4471.11×
Minnesota19,2710.81×
Colorado18,9740.73×
Nevada18,2241.14×
Arkansas15,8611.16×
Connecticut15,6520.94×
Oregon14,8160.78×
Kansas11,3450.87×
Utah11,0980.75×
Iowa10,3000.75×
New Mexico9,2491.11×
Hawaii9,0031.26×
Nebraska6,0810.73×
Washington, District of Columbia5,9861.2×
West Virginia5,4710.71×
Idaho5,1450.62×
Rhode Island4,2910.81×
South Dakota4,1321.08×
Alaska3,6881.04×
Delaware3,3410.73×
New Hampshire3,2110.49×
Montana3,1370.68×
Maine2,9920.5×
North Dakota2,3520.69×
Wyoming1,6170.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MP3 audience
BrandAffinityCategory
Pogo.com97.85×Games
Web browser4.13×Technology & Electronics
Bad Bunny4.39×Music & Radio
Amazon Music6.9×Music & Radio
Record label3.58×Music & Radio
Pro-Ject8.51×Music & Radio
Digital audio3.54×Technology & Electronics
United States Postal Service2.08×Business & Career
Android (operating system)1.61×Technology & Electronics
Era13.55×Politics & Society
AutoZone1.8×Cars & Mobility
FIFA World Cup1.77×Sports
Instant messaging1.76×Internet & Social Media
The UPS Store2.02×Shopping
Macy's1.71×Shopping
T-Mobile1.7×Technology & Electronics
Staples Inc.2.26×Business & Career
Best Buy1.68×Shopping
KaRoL G5.87×Music & Radio
United Parcel Service1.98×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MP3 audience
TraitClusterScore
Need for SecurityCONSERVATISM2.07
TraditionCONSERVATISM1.2
SpiritualityBALANCE1.19
PatriotismCONSERVATISM1.18
Price SensitivityPREMIUM1.17
Urban LifestyleOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for MP3
CountryShare
United States9.0%
Mexico4.5%
Brazil4.0%

See MP3 audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does MP3 have in United States?

MP3 has an estimated audience of 1,659,026 people in United States, concentrated in California and Texas.

What is the gender split and age of MP3 fans?

40.7% of MP3 fans are female, 59.3% are male, with an average age of 40.0 years.

Which brands do MP3 fans like most?

MP3 fans show strongest brand affinity for Pogo.com (97.85×), Web browser (4.13×), and Bad Bunny (4.39×) over the country average.

Where do MP3 fans live in United States?

MP3 fans in United States are most concentrated in California (reach 212,926), Texas (reach 181,574), and Florida (reach 143,956). These three regions account for the largest share of the active audience.

What other brands do MP3 fans also like?

Beyond MP3 itself, the audience over-indexes on Web browser (4.13×), Bad Bunny (4.39×), Amazon Music (6.9×), and Record label (3.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MP3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.