Rascasse Audience Intelligence

MP3 Audience in United States

A data profile of the people who buy, follow and care about MP3 in United States — modelled from more than twelve digital signal sources. MP3 has an estimated audience of 1,659,026 people in United States.

#6943among Topic in United States#575in Technology & Electronics

The average MP3 fan in United States is 40.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pogo.com, Web browser, Bad Bunny, with strongest over-indexing on Pogo.com (97.85× the country average).

Demographically, the MP3 audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MP3 fan in United States is more male, around 40.0 years old, with strong Tradition tendencies and a notable affinity for Pogo.com.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MP3 profile in United States.

Audience size
1.7M
in United States
Gender
40.7%♀
59.3% male
Age
40.0
average years
Country rank
#16454
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MP3 fans

40.7% are female, 59.3% are male, average age 40.0.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for MP3 audience in United States
MetricValue
Female40.7%
Male59.3%
Average age40.0
Estimated audience size1,659,026
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the MP3 audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3918%
40-4920%
50+24%
Fig. 04

Worldwide distribution

8.7%

of the worldwide MP3 audience comes from United States.

Worldwide audience distribution share by country for MP3
CountryShare
United States8.7%
Mexico4.3%
Brazil3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MP3 audience in United States is strongest.

Fig. 05

Top regions by affinity

MP3 fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~30K1.95×
02Alabama~40K1.92×
03Georgia~90K1.81×
04Louisiana~40K1.76×
05Arkansas~20K1.58×
06Wisconsin~40K1.57×
07South Carolina~40K1.41×
08Hawaii~10K1.34×
09Alaska~5K1.31×
10Texas~200K1.22×
11Illinois~70K1.21×
12Washington, District of Columbia~6K1.19×
13Tennessee~40K1.18×
14North Carolina~60K1.17×
15South Dakota~4K1.14×
16New York~100K1.10×
17Indiana~30K1.10×
18Oklahoma~20K1.09×
19Florida~100K1.08×
20Ohio~50K1.06×
21New Jersey~40K1.03×
22Kentucky~20K1.03×
23New Mexico~9K1.03×
24California~200K1.01×
25Nevada~20K0.98×
26Virginia~40K0.97×
27Missouri~30K0.97×
28Arizona~30K0.96×
29Pennsylvania~50K0.92×
30Maryland~30K0.92×
31Michigan~40K0.91×
32Connecticut~10K0.85×
33Washington~30K0.84×
34Kansas~10K0.81×
35Utah~10K0.79×
36Rhode Island~4K0.76×
37Delaware~3K0.76×
38West Virginia~6K0.75×
39Minnesota~20K0.74×
40Montana~3K0.72×
41Massachusetts~20K0.71×
42Oregon~10K0.70×
43North Dakota~2K0.70×
44Nebraska~6K0.69×
45Wyoming~2K0.69×
46Iowa~9K0.68×
47Idaho~5K0.65×
48Colorado~20K0.62×
49New Hampshire~4K0.58×
50Maine~3K0.54×
Fig. 06

Affinity by region

Affinity by region — MP3, United States
0.54×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MP3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MP3 audience
#·InterestCategoryAffinity×
01Pogo.comGames97.85×
02EraPolitics & Society13.55×
03Pro-JectMusic & Radio8.51×
04Amazon MusicMusic & Radio6.90×
05KaRoL GMusic & Radio5.87×
06Bad BunnyMusic & Radio4.39×
07Web browserTechnology & Electronics4.13×
08Record labelMusic & Radio3.58×
09Digital audioTechnology & Electronics3.54×
10Staples Inc.Business & Career2.26×
11United States Postal ServiceBusiness & Career2.08×
12The UPS StoreShopping2.02×
13AutoZoneCars & Mobility1.80×
14FIFA World CupSports1.77×
15Instant messagingInternet & Social Media1.76×
16Macy'sShopping1.71×
17T-MobileTechnology & Electronics1.70×
18Best BuyShopping1.68×
19Android (operating system)Technology & Electronics1.61×
20WalgreensShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MP3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MP3 audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.50×
Community OrientationOPEN1.42×
MindfulnessBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MP3 audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.91×
Luxury OrientationPREMIUM0.95×
Design AffinityPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MP3 have in United States?

MP3 has an estimated audience of 1,659,026 people in United States, concentrated in California and Texas.

02

What is the gender split and age of MP3 fans?

40.7% of MP3 fans are female, 59.3% are male, with an average age of 40.0 years.

03

Which brands do MP3 fans like most?

MP3 fans show strongest brand affinity for Pogo.com (97.85×), Web browser (4.13×), and Bad Bunny (4.39×) over the country average.

04

Where do MP3 fans live in United States?

MP3 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do MP3 fans also like?

Beyond MP3 itself, the audience over-indexes on Web browser (4.13×), Bad Bunny (4.39×), Amazon Music (6.9×), and Record label (3.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See MP3 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MP3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →