Era Audience in United States

Era has an estimated audience of 1,136,076 people in United States. 40.8% are female, 59.2% are male, average age 36.5. Top regions: California, Texas, New York. Top brand affinities: Jeopardy!, MP3, Planet Fitness, Barry Gibb, Samba.

The average Era fan in United States is 36.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jeopardy!, MP3, Planet Fitness, with strongest over-indexing on Jeopardy! (18.92× the country average). Demographically, the Era audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Era fans

Demographic split for Era audience in United States
MetricValue
Female40.8%
Male59.2%
Average age36.5
Estimated audience size1,136,076

Audience persona

The typical Era fan in United States is more male, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Jeopardy!.

Top regions in United States

Top regions ranked by reach for Era in United States
RegionReachAffinity
California123,0240.98×
Texas107,5381.1×
New York87,2101.37×
Florida81,3291.06×
Pennsylvania49,0771.28×
Illinois45,9201.21×
Ohio42,5621.22×
Michigan36,8401.24×
Georgia32,9100.94×
North Carolina31,6880.93×
New Jersey30,9211.07×
Virginia28,9221.05×
Massachusetts26,1871.17×
Tennessee22,5890.99×
Maryland22,1761.14×
Arizona21,9820.95×
Indiana21,8041.05×
Missouri20,5741.12×
Washington20,0830.88×
Louisiana18,4671.26×
Wisconsin18,1651.06×
Alabama16,0951.01×
South Carolina15,9340.93×
Minnesota15,2220.94×
Colorado14,4260.81×
Kentucky14,3581.01×
Connecticut12,5221.1×
Oklahoma11,9030.94×
Oregon11,5430.89×
Mississippi9,6781.03×
Arkansas9,6081.03×
Nevada9,4800.86×
Utah9,0770.89×
Kansas8,2680.92×
Iowa8,1990.88×
West Virginia6,9551.31×
Nebraska6,3811.12×
Washington, District of Columbia5,3431.56×
New Mexico5,0470.89×
Hawaii4,2250.87×
Idaho4,1060.72×
Rhode Island3,6971.02×
New Hampshire3,6320.81×
Maine3,2080.79×
Delaware2,7740.89×
Montana2,3360.74×
South Dakota2,0680.79×
Vermont1,7690.89×
Alaska1,7190.71×
North Dakota1,7140.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Era audience
BrandAffinityCategory
Jeopardy!18.92×Movies & TV
MP330.15×Technology & Electronics
Planet Fitness2.98×Sports
Barry Gibb20×Music & Radio
Samba11.56×Music & Radio
Diaper bag4.53×Kids & Family
Rockabilly4.77×Fashion & Accessoires
Solitaire4.3×Games
Bass guitar2.57×Music & Radio
Metaphysics2.82×Business & Career
North Korea5.65×Travel & Leisure
Mariachi5.84×Music & Radio
Twinkie20×Food & Beverages
Livemusic2.43×Music & Radio
MSN1.8×News
Toaster Strudel20×Food & Beverages
Tunic10.15×Fashion & Accessoires
Clarinet3.92×Music & Radio
Golf Channel2.46×Sports
Fly fishing2.83×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Era audience
TraitClusterScore
Luxury OrientationPREMIUM1.31
Quality AwarenessPREMIUM1.26
Early Adopter MentalityPOWER1.15
IndulgenceJOY1.13
ExtroversionTHRILL1.11
Career OrientationPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Era
CountryShare
United States17.6%
Japan11.9%
Italy9.8%

See Era audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Era have in United States?

Era has an estimated audience of 1,136,076 people in United States, concentrated in California and Texas.

What is the gender split and age of Era fans?

40.8% of Era fans are female, 59.2% are male, with an average age of 36.5 years.

Which brands do Era fans like most?

Era fans show strongest brand affinity for Jeopardy! (18.92×), MP3 (30.15×), and Planet Fitness (2.98×) over the country average.

Where do Era fans live in United States?

Era fans in United States are most concentrated in California (reach 123,024), Texas (reach 107,538), and New York (reach 87,210). These three regions account for the largest share of the active audience.

What other brands do Era fans also like?

Beyond Era itself, the audience over-indexes on MP3 (30.15×), Planet Fitness (2.98×), Barry Gibb (20×), and Samba (11.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Era. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.