Era Audience in United States

Era logo

Era has an estimated audience of 1,136,076 people in United States. 40.8% are female, 59.2% are male, average age 36.5. Top regions: California, Texas, New York. Top brand affinities: Keenan Allen, jennifer l armentrout, College of the Holy Cross, Keith Stanfield, Israel.

The average Era fan in United States is 36.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keenan Allen, jennifer l armentrout, College of the Holy Cross, with strongest over-indexing on Keenan Allen (11.1× the country average). Demographically, the Era audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Era fans

Demographic split for Era audience in United States
MetricValue
Female40.8%
Male59.2%
Average age36.5
Estimated audience size1,136,076

Audience persona

The typical Era fan in United States is more male, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Keenan Allen.

Top regions in United States

Top regions ranked by reach for Era in United States
RegionReachAffinity
California123,0240.98×
Texas107,5381.1×
New York87,2101.37×
Florida81,3291.06×
Pennsylvania49,0771.28×
Illinois45,9201.21×
Ohio42,5621.22×
Michigan36,8401.24×
Georgia32,9100.94×
North Carolina31,6880.93×
New Jersey30,9211.07×
Virginia28,9221.05×
Massachusetts26,1871.17×
Tennessee22,5890.99×
Maryland22,1761.14×
Arizona21,9820.95×
Indiana21,8041.05×
Missouri20,5741.12×
Washington20,0830.88×
Louisiana18,4671.26×
Wisconsin18,1651.06×
Alabama16,0951.01×
South Carolina15,9340.93×
Minnesota15,2220.94×
Colorado14,4260.81×
Kentucky14,3581.01×
Connecticut12,5221.1×
Oklahoma11,9030.94×
Oregon11,5430.89×
Mississippi9,6781.03×
Arkansas9,6081.03×
Nevada9,4800.86×
Utah9,0770.89×
Kansas8,2680.92×
Iowa8,1990.88×
West Virginia6,9551.31×
Nebraska6,3811.12×
Washington, District of Columbia5,3431.56×
New Mexico5,0470.89×
Hawaii4,2250.87×
Idaho4,1060.72×
Rhode Island3,6971.02×
New Hampshire3,6320.81×
Maine3,2080.79×
Delaware2,7740.89×
Montana2,3360.74×
South Dakota2,0680.79×
Vermont1,7690.89×
Alaska1,7190.71×
North Dakota1,7140.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Era audience
BrandAffinityCategory
Keenan Allen11.1×Sports
jennifer l armentrout30.15×Literature
College of the Holy Cross15.72×Business & Career
Keith Stanfield5.27×Movies & TV
Israel1.67×Travel & Leisure
Jeep Wagoneer4.3×Cars & Mobility
Hammock camping4.45×Travel & Leisure
Kendra Scott1.53×Fashion & Accessoires
Home staging2.64×Home & Garden
JamBase5.36×Music & Radio
Urban horticulture1.67×Home & Garden
TeachHUB1.83×Business & Career
Noodle (Gorillaz)1.64×Music & Radio
Jesse Plemons1.55×Movies & TV
Charlamagne Tha God3.97×Movies & TV
MK1.56×Music & Radio
N1 road (South Africa)1.52×Travel & Leisure
John Havlicek5.75×Sports
Harvey Mudd College7.9×Business & Career
Chili con carne2.67×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Era audience
TraitClusterScore
Luxury OrientationPREMIUM1.31
Quality AwarenessPREMIUM1.26
Early Adopter MentalityPOWER1.15
IndulgenceJOY1.13
ExtroversionTHRILL1.11
Career OrientationPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Era
CountryShare
United States17.6%
Japan11.9%
Italy9.8%

See Era audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Era have in United States?

Era has an estimated audience of 1,136,076 people in United States, concentrated in California and Texas.

What is the gender split and age of Era fans?

40.8% of Era fans are female, 59.2% are male, with an average age of 36.5 years.

Which brands do Era fans like most?

Era fans show strongest brand affinity for Keenan Allen (11.1×), jennifer l armentrout (30.15×), and College of the Holy Cross (15.72×) over the country average.

Where do Era fans live in United States?

Era fans in United States are most concentrated in California (reach 123,024), Texas (reach 107,538), and New York (reach 87,210). These three regions account for the largest share of the active audience.

What other brands do Era fans also like?

Beyond Era itself, the audience over-indexes on jennifer l armentrout (30.15×), College of the Holy Cross (15.72×), Keith Stanfield (5.27×), and Israel (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Era. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.