A data profile of the people who buy, follow and care about Record label in Italy — modelled from more than twelve digital signal sources. Record label has an estimated audience of 4,323,969 people in Italy.
Record label has an estimated audience of 4,323,969 people in Italy. 43.8% are female, 56.2% are male, average age 39.8. Top brand affinities: Wikipedia, Singer-songwriter, Annalisa, Satire, Musical theatre.
Top brand affinities include Wikipedia, Singer-songwriter, Annalisa, with strongest over-indexing on Wikipedia (3.5× the country average).
Demographically, the Record label audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Record label fan in Italy is more male, around 39.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Record label profile in Italy.
43.8% are female, 56.2% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 39.8 |
| Estimated audience size | 4,323,969 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Record label audience comes from Italy.
| Country | Share |
|---|---|
| United States | 28.5% |
| India | 8.7% |
| United Kingdom | 6.0% |
The strongest cross-interests of the Record label audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Muslim holidays | Politics & Society | 5.23× | ||
| 02 | Afrojack | Music & Radio | 4.93× | ||
| 03 | Steve Jobs | Business & Career | 4.46× | ||
| 04 | Internet radio | Technology & Electronics | 4.42× | ||
| 05 | Annalisa | Music & Radio | 3.78× | ||
| 06 | Improvisation | Music & Radio | 3.76× | ||
| 07 | Wikipedia | Internet & Social Media | 3.50× | ||
| 08 | New Testament | Politics & Society | 3.02× | ||
| 09 | Satire | Literature | 2.54× | ||
| 10 | Jazz fusion | Music & Radio | 2.23× | ||
| 11 | Sanremo Music Festival | Music & Radio | 2.09× | ||
| 12 | Dancehalls | Music & Radio | 2.09× | ||
| 13 | Singer-songwriter | Music & Radio | 2.00× | ||
| 14 | Contemporary R&B | Music & Radio | 1.99× | ||
| 15 | Musical theatre | Movies & TV | 1.81× | ||
| 16 | General practitioner | Health | 1.80× | ||
| 17 | Mediaset | Technology & Electronics | 1.65× | ||
| 18 | Champagne | Food & Beverages | 1.62× | ||
| 19 | Piano | Music & Radio | 1.56× | ||
| 20 | Innovation | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.33× | |
| Tradition | CONSERVATISM | 1.28× | |
| Early Adopter Mentality | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.77× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Pet Ownership | JOY | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Record label. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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