Rascasse Audience Intelligence

Anti-lock braking system Audience in United States

Name: Anti-lock braking system — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Anti-lock braking system in United States — modelled from more than twelve digital signal sources. Anti-lock braking system has an estimated audience of 2,264,467 people in United States.

#5924among Topic in United States #435in Cars & Mobility

The average Anti-lock braking system fan in United States is 39.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Used Cars, O'Reilly Auto Parts, AutoZone, with strongest over-indexing on Used Cars (5.89× the country average).

Demographically, the Anti-lock braking system audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Anti-lock braking system fan in United States is balanced, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for Used Cars.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Anti-lock braking system profile in United States.

Audience size

2.3M

in United States

Gender

46.6%♀

53.4% male

Age

39.5

average years

Country rank

#12886

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Anti-lock braking system fans

46.6% are female, 53.4% are male, average age 39.5.

Fig. 02

Gender split

46.6%

Female

53.4%

Male

Demographic split for Anti-lock braking system audience in United States
Metric	Value
Female	46.6%
Male	53.4%
Average age	39.5
Estimated audience size	2,264,467

Fig. 03

Age distribution

Age distribution of the Anti-lock braking system audience in United States
Age bracket	Share	%
16-19		20%
20-29		16%
30-39		20%
40-49		26%
50+		18%

Fig. 04

Worldwide distribution

12.2%

of the worldwide Anti-lock braking system audience comes from United States.

Worldwide audience distribution share by country for Anti-lock braking system
Country	Share
United States	12.2%
Thailand	8.7%
Taiwan	5.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Anti-lock braking system audience in United States is strongest.

Fig. 05

Top regions by affinity

Anti-lock braking system fans by region: top regions in United States
#	Region	Reach	×
01	Virginia	~100K	1.78×
02	California	~300K	1.40×
03	Alabama	~40K	1.37×
04	Connecticut	~30K	1.28×
05	South Carolina	~40K	1.27×
06	Georgia	~80K	1.20×
07	Illinois	~90K	1.15×
08	Colorado	~40K	1.15×
09	Florida	~200K	1.14×
10	New Mexico	~10K	1.14×
11	North Carolina	~80K	1.13×
12	Mississippi	~20K	1.10×
13	Nevada	~20K	1.08×
14	Kentucky	~30K	1.06×
15	Michigan	~60K	1.02×
16	Texas	~200K	1.01×
17	Minnesota	~30K	1.00×
18	Nebraska	~10K	1.00×
19	Louisiana	~30K	0.99×
20	North Dakota	~5K	0.99×
21	Hawaii	~10K	0.98×
22	Washington	~40K	0.97×
23	Massachusetts	~40K	0.97×
24	Indiana	~40K	0.97×
25	Oklahoma	~20K	0.97×
26	Utah	~20K	0.97×
27	Kansas	~20K	0.97×
28	West Virginia	~10K	0.97×
29	Alaska	~5K	0.97×
30	Iowa	~20K	0.96×
31	Vermont	~4K	0.96×
32	Ohio	~70K	0.95×
33	New Jersey	~50K	0.95×
34	Maryland	~40K	0.95×
35	Missouri	~30K	0.95×
36	New Hampshire	~8K	0.95×
37	Rhode Island	~7K	0.95×
38	South Dakota	~5K	0.95×
39	Wisconsin	~30K	0.93×
40	Arkansas	~20K	0.93×
41	Delaware	~6K	0.93×
42	Idaho	~10K	0.92×
43	Montana	~6K	0.92×
44	Tennessee	~40K	0.91×
45	Maine	~7K	0.91×
46	Arizona	~40K	0.90×
47	Washington, District of Columbia	~6K	0.90×
48	New York	~100K	0.88×
49	Oregon	~20K	0.86×
50	Pennsylvania	~60K	0.85×

Affinity by region — Anti-lock braking system, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Anti-lock braking system audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Anti-lock braking system audience
#	Interest	Category	×
01	Harley-Davidson Street	POI	9.89×
02	Pep Boys	Shopping	9.33×
03	Automotive engineering	Business & Career	8.86×
04	Paleontology	Health	7.05×
05	Used Cars	Cars & Mobility	5.89×
06	Auto maintenance	Cars & Mobility	5.08×
07	O'Reilly Auto Parts	Cars & Mobility	4.22×
08	Carcare	Cars & Mobility	4.15×
09	High-intensity interval training	Sports	2.97×
10	Advance Auto Parts	Cars & Mobility	2.92×
11	Suspension (vehicle)	Cars & Mobility	2.85×
12	AutoZone	Cars & Mobility	2.80×
13	Automobile repair shop	Cars & Mobility	2.75×
14	Auto mechanic	Cars & Mobility	2.47×
15	Wrench	Home & Garden	2.19×
16	CarGurus	Cars & Mobility	1.87×
17	Flatline	Technology & Electronics	1.79×
18	Hand tool	Home & Garden	1.73×
19	Engine	Cars & Mobility	1.61×
20	Used car	Cars & Mobility	1.56×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Anti-lock braking system audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Anti-lock braking system audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.70×
Family Orientation	CONSERVATISM	1.08×
Sports Activity	POWER	1.03×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Anti-lock braking system audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.78×
Indulgence	JOY	0.80×
Urban Lifestyle	OPEN	0.82×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Anti-lock braking system have in United States?

Anti-lock braking system has an estimated audience of 2,264,467 people in United States, concentrated in California and Texas.

What is the gender split and age of Anti-lock braking system fans?

46.6% of Anti-lock braking system fans are female, 53.4% are male, with an average age of 39.5 years.

Which brands do Anti-lock braking system fans like most?

Anti-lock braking system fans show strongest brand affinity for Used Cars (5.89×), O'Reilly Auto Parts (4.22×), and AutoZone (2.8×) over the country average.

Where do Anti-lock braking system fans live in United States?

Anti-lock braking system fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Anti-lock braking system fans also like?

Beyond Anti-lock braking system itself, the audience over-indexes on O'Reilly Auto Parts (4.22×), AutoZone (2.8×), Auto maintenance (5.08×), and Paleontology (7.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Anti-lock braking system audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Anti-lock braking system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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