Anti-lock braking system Audience in United States

Anti-lock braking system logo

Anti-lock braking system has an estimated audience of 2,264,467 people in United States. 46.6% are female, 53.4% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Used Cars, AutoZone, O'Reilly Auto Parts, Auto maintenance, Paleontology.

The average Anti-lock braking system fan in United States is 39.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Used Cars, AutoZone, O'Reilly Auto Parts, with strongest over-indexing on Used Cars (5.89× the country average). Demographically, the Anti-lock braking system audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Anti-lock braking system fans

Demographic split for Anti-lock braking system audience in United States
MetricValue
Female46.6%
Male53.4%
Average age39.5
Estimated audience size2,264,467

Audience persona

The typical Anti-lock braking system fan in United States is balanced, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for Used Cars.

Top regions in United States

Top regions ranked by reach for Anti-lock braking system in United States
RegionReachAffinity
California357,9491.44×
Texas205,7591.06×
Florida199,9311.3×
New York121,1090.96×
Virginia109,0811.98×
Georgia91,1131.31×
Illinois85,7791.14×
North Carolina77,6041.14×
Pennsylvania63,2160.83×
New Jersey62,1901.08×
Ohio62,0790.89×
Michigan58,7710.99×
Arizona47,4871.03×
South Carolina46,8241.37×
Washington46,5141.02×
Colorado46,1921.29×
Alabama44,3561.4×
Massachusetts42,0260.94×
Tennessee41,0000.9×
Indiana38,8100.94×
Maryland36,2800.93×
Missouri33,3440.91×
Louisiana33,3281.14×
Kentucky33,1411.17×
Connecticut31,0821.37×
Minnesota30,8990.95×
Wisconsin30,0100.88×
Oklahoma25,3601.01×
Oregon25,2730.97×
Nevada24,1251.1×
Mississippi21,2141.14×
Utah20,4701.01×
Kansas17,0280.95×
Iowa16,2810.87×
Arkansas14,7370.79×
New Mexico13,3171.17×
Nebraska11,0490.97×
Hawaii8,9440.92×
West Virginia8,8230.84×
Idaho8,6340.76×
New Hampshire7,0520.79×
Maine6,0730.75×
Washington, District of Columbia5,5550.82×
Rhode Island5,5530.77×
Delaware4,4100.71×
Montana4,1240.66×
North Dakota3,9630.85×
Alaska3,8110.79×
South Dakota3,5050.67×
Vermont2,8850.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Anti-lock braking system audience
BrandAffinityCategory
Used Cars5.89×Cars & Mobility
AutoZone2.8×Cars & Mobility
O'Reilly Auto Parts4.22×Cars & Mobility
Auto maintenance5.08×Cars & Mobility
Paleontology7.05×Health
Pep Boys9.33×Shopping
Advance Auto Parts2.92×Cars & Mobility
Carcare4.15×Cars & Mobility
Harley-Davidson Street9.89×
Auto mechanic2.47×Cars & Mobility
High-intensity interval training2.97×Sports
Wrench2.19×Home & Garden
Flatline1.79×Technology & Electronics
Automotive engineering8.86×Business & Career
Hand tool1.73×Home & Garden
CarGurus1.87×Cars & Mobility
Used car1.56×Cars & Mobility
Automobile repair shop2.75×Cars & Mobility
Suspension (vehicle)2.85×Cars & Mobility
Engine1.61×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Anti-lock braking system audience
TraitClusterScore
Need for SecurityCONSERVATISM1.64
Career OrientationPOWER1.15
Quality AwarenessPREMIUM1.12
Luxury OrientationPREMIUM1.11
ExtroversionTHRILL1.07
Risk AppetiteTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Anti-lock braking system
CountryShare
United States12.2%
Thailand8.7%
Taiwan5.3%

See Anti-lock braking system audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Anti-lock braking system have in United States?

Anti-lock braking system has an estimated audience of 2,264,467 people in United States, concentrated in California and Texas.

What is the gender split and age of Anti-lock braking system fans?

46.6% of Anti-lock braking system fans are female, 53.4% are male, with an average age of 39.5 years.

Which brands do Anti-lock braking system fans like most?

Anti-lock braking system fans show strongest brand affinity for Used Cars (5.89×), AutoZone (2.8×), and O'Reilly Auto Parts (4.22×) over the country average.

Where do Anti-lock braking system fans live in United States?

Anti-lock braking system fans in United States are most concentrated in California (reach 357,949), Texas (reach 205,759), and Florida (reach 199,931). These three regions account for the largest share of the active audience.

What other brands do Anti-lock braking system fans also like?

Beyond Anti-lock braking system itself, the audience over-indexes on AutoZone (2.8×), O'Reilly Auto Parts (4.22×), Auto maintenance (5.08×), and Paleontology (7.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Anti-lock braking system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.