Rascasse Audience Intelligence

Bacteria Audience in Germany

A data profile of the people who buy, follow and care about Bacteria in Germany — modelled from more than twelve digital signal sources. Bacteria has an estimated audience of 1,288,606 people in Germany.

#2665among Topic in Germany#151in Health

The average Bacteria fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Netto Marken-Discount, Air purifier, with strongest over-indexing on Tagesschau (2.02× the country average).

Demographically, the Bacteria audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bacteria fan in Germany is more female, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bacteria profile in Germany.

Audience size
1.3M
in Germany
Gender
67.5%♀
32.5% male
Age
42.5
average years
Country rank
#5155
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bacteria fans

67.5% are female, 32.5% are male, average age 42.5.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Bacteria audience in Germany
MetricValue
Female67.5%
Male32.5%
Average age42.5
Estimated audience size1,288,606
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Bacteria audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3921%
40-4927%
50+24%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Bacteria audience comes from Germany.

Worldwide audience distribution share by country for Bacteria
CountryShare
United States19.4%
Taiwan6.1%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bacteria audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bacteria fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~40K1.17×
02Sachsen-Anhalt~40K1.12×
03Bremen~10K1.09×
04Mecklenburg-Vorpommern~30K1.06×
05Sachsen~70K1.05×
06Nordrhein-Westfalen~300K1.03×
07Niedersachsen~100K1.02×
08Rheinland-Pfalz~70K1.01×
09Hessen~100K0.97×
10Brandenburg~40K0.97×
11Bayern~200K0.96×
12Baden-Württemberg~200K0.96×
13Saarland~20K0.96×
14Schleswig-Holstein~40K0.92×
15Hamburg~30K0.91×
16Berlin~50K0.85×
Fig. 06

Affinity by region

Affinity by region — Bacteria, Germany
0.85×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bacteria audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bacteria audience
#·InterestCategoryAffinity×
01Ink cartridgeTechnology & Electronics15.55×
02Air purifierHome & Garden7.28×
03Human digestive systemHealth7.05×
04MouthwashHealth6.84×
05ToothbrushBeauty & Wellness5.30×
06BiochemistryBusiness & Career4.00×
07Preventive healthcareHealth2.91×
08FocusNews2.62×
09Western UnionBusiness & Career2.54×
10Wetter.comHome & Garden2.29×
11DessertsFood & Beverages2.07×
12TagesschauMovies & TV2.02×
13VolunteeringPolitics & Society2.02×
14TattoosFashion & Accessoires1.90×
15Netto Marken-DiscountShopping1.86×
16Breaking newsMovies & TV1.77×
17MedicineBusiness & Career1.67×
18Müller (company)Food & Beverages1.66×
19BankingBusiness & Career1.58×
20PoliticsPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bacteria audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bacteria audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.65×
SpiritualityBALANCE1.48×
IndulgenceJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bacteria audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Risk AppetiteTHRILL0.82×
Sports ActivityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bacteria have in Germany?

Bacteria has an estimated audience of 1,288,606 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bacteria fans?

67.5% of Bacteria fans are female, 32.5% are male, with an average age of 42.5 years.

03

Which brands do Bacteria fans like most?

Bacteria fans show strongest brand affinity for Tagesschau (2.02×), Netto Marken-Discount (1.86×), and Air purifier (7.28×) over the country average.

04

Where do Bacteria fans live in Germany?

Bacteria fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bacteria fans also like?

Beyond Bacteria itself, the audience over-indexes on Netto Marken-Discount (1.86×), Air purifier (7.28×), Focus (2.62×), and Ink cartridge (15.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Bacteria audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bacteria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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