Bacteria Audience in Germany
Bacteria has an estimated audience of 1,288,606 people in Germany. 67.5% are female, 32.5% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Samanyolu Haber, YouGov, Mothercare, Jack White.
The average Bacteria fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Samanyolu Haber, YouGov, with strongest over-indexing on Rossmann (1.76× the country average). Demographically, the Bacteria audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Bacteria fans
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 42.5 |
| Estimated audience size | 1,288,606 |
Audience persona
The typical Bacteria fan in Germany is more female, around 42.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 296,896 | 1.05× |
| Bayern | 209,980 | 1.01× |
| Baden-Württemberg | 172,244 | 0.98× |
| Niedersachsen | 130,621 | 1.04× |
| Hessen | 93,851 | 0.96× |
| Sachsen | 66,893 | 1.06× |
| Rheinland-Pfalz | 64,897 | 1.01× |
| Berlin | 48,680 | 0.84× |
| Schleswig-Holstein | 41,663 | 0.9× |
| Thüringen | 38,736 | 1.18× |
| Brandenburg | 37,946 | 0.95× |
| Sachsen-Anhalt | 37,297 | 1.12× |
| Hamburg | 26,639 | 0.91× |
| Mecklenburg-Vorpommern | 24,841 | 1.01× |
| Saarland | 13,902 | 0.88× |
| Bremen | 12,079 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.76× | Shopping |
| Samanyolu Haber | 8.55× | Movies & TV |
| YouGov | 7.87× | Business & Career |
| Mothercare | 2.05× | Kids & Family |
| Jack White | 1.95× | Movies & TV |
| Esra Erol | 5.34× | Movies & TV |
| Snow White (Fables) | 2.04× | Literature |
| Eli Lilly | 6.46× | Health |
| Brunello Cucinelli | 3.3× | Fashion & Accessoires |
| Women's empowerment | 2× | Politics & Society |
| Fatteh | 5.54× | Food & Beverages |
| Fat-tailed sheep | 10.18× | Pets & Animals |
| Eschwege | 5× | Travel & Leisure |
| Eco Friendly Living | 1.77× | Home & Garden |
| Solo climbing | 1.74× | Sports |
| Emperor Entertainment Group | 1.59× | Business & Career |
| Scholastic Book Fairs | 12.64× | Literature |
| Cake Craft and Decoration | 5.31× | Food & Beverages |
| Cachoeira | 8.18× | Travel & Leisure |
| Faun (band) | 1.65× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.46 |
| Pet Ownership | JOY | 1.36 |
| Indulgence | JOY | 1.3 |
| Need for Security | CONSERVATISM | 1.2 |
| Design Affinity | PREMIUM | 1.2 |
| Sports Activity | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Taiwan | 6.1% |
| Italy | 4.8% |
See Bacteria audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bacteria have in Germany?
Bacteria has an estimated audience of 1,288,606 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bacteria fans?
67.5% of Bacteria fans are female, 32.5% are male, with an average age of 42.5 years.
Which brands do Bacteria fans like most?
Bacteria fans show strongest brand affinity for Rossmann (1.76×), Samanyolu Haber (8.55×), and YouGov (7.87×) over the country average.
Where do Bacteria fans live in Germany?
Bacteria fans in Germany are most concentrated in Nordrhein-Westfalen (reach 296,896), Bayern (reach 209,980), and Baden-Württemberg (reach 172,244). These three regions account for the largest share of the active audience.
What other brands do Bacteria fans also like?
Beyond Bacteria itself, the audience over-indexes on Samanyolu Haber (8.55×), YouGov (7.87×), Mothercare (2.05×), and Jack White (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bacteria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.