A data profile of the people who buy, follow and care about Bacteria in Italy — modelled from more than twelve digital signal sources. Bacteria has an estimated audience of 5,114,539 people in Italy.
The average Bacteria fan in Italy is 46.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.6× the country average).
Demographically, the Bacteria audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Bacteria fan in Italy is more female, around 46.2 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Bacteria profile in Italy.
64.5% are female, 35.5% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 46.2 |
| Estimated audience size | 5,114,539 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Bacteria audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.4% |
| Taiwan | 6.1% |
| Italy | 4.8% |
Where the Bacteria audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.17× | |
| 02 | Lazio | ~700K | 1.16× | |
| 03 | Campania | ~600K | 1.11× | |
| 04 | Aosta Valley | ~10K | 1.10× | |
| 05 | Puglia | ~400K | 1.06× | |
| 06 | Tuscany | ~400K | 1.05× | |
| 07 | Emilia-Romagna | ~400K | 1.03× | |
| 08 | Veneto | ~400K | 1.03× | |
| 09 | Molise | ~30K | 1.03× | |
| 10 | Sicilia | ~400K | 1.01× | |
| 11 | Basilicata | ~50K | 0.98× | |
| 12 | Piedmont | ~400K | 0.97× | |
| 13 | Friuli-Venezia Giulia | ~90K | 0.97× | |
| 14 | Umbria | ~80K | 0.96× | |
| 15 | Liguria | ~100K | 0.95× | |
| 16 | Marche | ~100K | 0.95× | |
| 17 | Trentino-Alto Adige/Südtirol | ~90K | 0.95× | |
| 18 | Abruzzo | ~100K | 0.94× | |
| 19 | Calabria | ~100K | 0.93× | |
| 20 | Sardinia | ~100K | 0.91× |
The strongest cross-interests of the Bacteria audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Probiotic | Health | 6.31× | ||
| 02 | John Lennon | Music & Radio | 6.31× | ||
| 03 | Wikipedia | Internet & Social Media | 3.60× | ||
| 04 | HVAC | Home & Garden | 3.00× | ||
| 05 | Satire | Literature | 2.79× | ||
| 06 | Mediaset | Technology & Electronics | 2.60× | ||
| 07 | Sustainable energy | Home & Garden | 2.30× | ||
| 08 | General practitioner | Health | 2.30× | ||
| 09 | Adriatic Sea | Travel & Leisure | 2.14× | ||
| 10 | Singer-songwriter | Music & Radio | 2.11× | ||
| 11 | Volunteering | Politics & Society | 2.05× | ||
| 12 | Innovation | Business & Career | 2.04× | ||
| 13 | Champagne | Food & Beverages | 2.02× | ||
| 14 | Renewable energy | Business & Career | 2.01× | ||
| 15 | Genetics | Kids & Family | 2.00× | ||
| 16 | Internet & Social Media | 1.98× | |||
| 17 | Personal finance | Business & Career | 1.77× | ||
| 18 | Borsa Italiana | Business & Career | 1.67× | ||
| 19 | Milk | Food & Beverages | 1.66× | ||
| 20 | Health care | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.62× | |
| Convenience Orientation | PREMIUM | 1.57× | |
| Family Orientation | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Risk Appetite | THRILL | 0.81× | |
| Mindfulness | BALANCE | 0.83× |
Bacteria has an estimated audience of 5,114,539 people in Italy, concentrated in Lombardy and Lazio.
64.5% of Bacteria fans are female, 35.5% are male, with an average age of 46.2 years.
Bacteria fans show strongest brand affinity for Wikipedia (3.6×), WhatsApp (1.98×), and Personal finance (1.77×) over the country average.
Bacteria fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Bacteria itself, the audience over-indexes on WhatsApp (1.98×), Personal finance (1.77×), Singer-songwriter (2.11×), and Probiotic (6.31×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Bacteria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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