Office Space Audience in United States

Office Space logo

Office Space has an estimated audience of 3,449,782 people in United States. 52.1% are female, 47.9% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Regional styles of Mexican music, Hawes, Governor of Michigan, Fairy godmother.

The average Office Space fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Regional styles of Mexican music, Hawes, with strongest over-indexing on Historic site (38.32× the country average). Demographically, the Office Space audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Office Space fans

Demographic split for Office Space audience in United States
MetricValue
Female52.1%
Male47.9%
Average age42.5
Estimated audience size3,449,782

Audience persona

The typical Office Space fan in United States is balanced, around 42.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Office Space in United States
RegionReachAffinity
California378,5551×
Texas319,6861.08×
Florida208,3960.89×
New York187,6300.97×
Illinois129,0971.12×
Pennsylvania118,5411.02×
Ohio113,0671.06×
Michigan100,1281.11×
North Carolina92,6330.89×
Georgia91,8820.86×
Washington87,1581.26×
Virginia84,1071×
Arizona78,3841.11×
Massachusetts76,8341.13×
Colorado76,2721.4×
New Jersey75,6360.86×
Tennessee68,6560.99×
Indiana67,4131.07×
Missouri64,3201.16×
Wisconsin61,8171.19×
Minnesota59,1181.2×
Maryland51,3850.87×
Oregon48,6651.23×
South Carolina41,8980.81×
Kentucky39,6050.92×
Oklahoma39,5321.03×
Alabama37,6590.78×
Utah36,2801.17×
Iowa33,5311.18×
Connecticut32,4390.94×
Kansas32,2001.18×
Louisiana31,5790.71×
Nevada28,9710.87×
Arkansas24,4280.86×
Nebraska19,6241.13×
Idaho19,4651.13×
Mississippi17,6440.62×
New Mexico15,1610.88×
New Hampshire13,7611.01×
Maine12,4631.01×
West Virginia12,3500.77×
Montana11,4721.2×
Washington, District of Columbia10,8441.05×
Hawaii10,0240.68×
Rhode Island9,8050.89×
Alaska8,0901.1×
South Dakota8,0051×
North Dakota7,1961.02×
Delaware6,8740.72×
Vermont6,0170.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Office Space audience
BrandAffinityCategory
Historic site38.32×Arts & Culture
Regional styles of Mexican music5.56×Music & Radio
Hawes70.48×Travel & Leisure
Governor of Michigan11.08×Politics & Society
Fairy godmother8.9×Literature
Vocal harmony5.26×Music & Radio
Goop5.73×Internet & Social Media
Wok6.49×Food & Beverages
Hipster9.16×Politics & Society
Grinch3.82×Movies & TV
Israel1.78×Travel & Leisure
headspace7.62×Health
Cherish (group)8.63×Music & Radio
Got Talent España23.38×Movies & TV
Kay Arthur17.41×Literature
Hibachi5.68×Food & Beverages
Grace Slick6.12×Music & Radio
El Paso County, Colorado8.98×Travel & Leisure
Google Home4.44×Technology & Electronics
TV Fanatic6.96×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Office Space audience
TraitClusterScore
Luxury OrientationPREMIUM2.85
Risk AppetiteTHRILL2.81
Design AffinityPREMIUM1.83
IndulgenceJOY1.44
Career OrientationPOWER1.38
Quality AwarenessPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Office Space
CountryShare
United States42.5%
United Kingdom7.5%
Brazil5.8%

See Office Space audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Office Space have in United States?

Office Space has an estimated audience of 3,449,782 people in United States, concentrated in California and Texas.

What is the gender split and age of Office Space fans?

52.1% of Office Space fans are female, 47.9% are male, with an average age of 42.5 years.

Which brands do Office Space fans like most?

Office Space fans show strongest brand affinity for Historic site (38.32×), Regional styles of Mexican music (5.56×), and Hawes (70.48×) over the country average.

Where do Office Space fans live in United States?

Office Space fans in United States are most concentrated in California (reach 378,555), Texas (reach 319,686), and Florida (reach 208,396). These three regions account for the largest share of the active audience.

What other brands do Office Space fans also like?

Beyond Office Space itself, the audience over-indexes on Regional styles of Mexican music (5.56×), Hawes (70.48×), Governor of Michigan (11.08×), and Fairy godmother (8.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Office Space. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.