Rascasse Audience Intelligence

Computer desk Audience in Germany

A data profile of the people who buy, follow and care about Computer desk in Germany — modelled from more than twelve digital signal sources. Computer desk has an estimated audience of 234,649 people in Germany.

#6931among Topic in Germany#970in Home & Garden

The average Computer desk fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Standing desk, Rocking chair, Office chair, with strongest over-indexing on Standing desk (55.41× the country average).

Demographically, the Computer desk audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Computer desk fan in Germany is more male, around 41.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Standing desk.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Computer desk profile in Germany.

Audience size
235K
in Germany
Gender
43.1%♀
56.9% male
Age
41.2
average years
Country rank
#20489
Topic in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Computer desk fans

43.1% are female, 56.9% are male, average age 41.2.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Computer desk audience in Germany
MetricValue
Female43.1%
Male56.9%
Average age41.2
Estimated audience size234,649
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Computer desk audience in Germany
Age bracketShare%
16-1912%
20-2920%
30-3922%
40-4922%
50+23%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Computer desk audience comes from Germany.

Worldwide audience distribution share by country for Computer desk
CountryShare
United States18.5%
South Korea7.4%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Computer desk audience in Germany is strongest.

Fig. 05

Top regions by affinity

Computer desk fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~10K1.27×
02Thüringen~7K1.12×
03Bremen~2K1.12×
04Brandenburg~8K1.08×
05Sachsen-Anhalt~6K1.06×
06Niedersachsen~20K1.04×
07Mecklenburg-Vorpommern~5K1.01×
08Berlin~10K1.00×
09Hessen~20K0.99×
10Saarland~3K0.99×
11Nordrhein-Westfalen~50K0.97×
12Schleswig-Holstein~8K0.95×
13Rheinland-Pfalz~10K0.94×
14Baden-Württemberg~30K0.89×
15Hamburg~5K0.89×
16Bayern~30K0.88×
Fig. 06

Affinity by region

Affinity by region — Computer desk, Germany
0.88×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Computer desk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Computer desk audience
#·InterestCategoryAffinity×
01Fathead (brand)Arts & Culture127.86×
02Applied Science Private UniversityBusiness & Career78.40×
03The Host (2013 film)Movies & TV56.37×
04Standing deskHome & Garden55.41×
05Rocking chairHome & Garden42.91×
06Are We Done Yet?Movies & TV35.63×
07Folding chairHome & Garden32.80×
08RegusBusiness & Career23.62×
09Office chairHome & Garden20.69×
10IPKOBusiness & Career15.06×
11OfficeBusiness & Career13.58×
12Danish modernHome & Garden11.80×
13PerfectionBusiness & Career11.73×
14Mid-century modernHome & Garden8.77×
15BöttcherBusiness & Career6.21×
16CouchHome & Garden6.16×
17Purchase discountShopping4.67×
18Home OfficeBusiness & Career4.48×
19ChairHome & Garden2.36×
20Discount storesShopping1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Computer desk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Computer desk audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.44×
Quality AwarenessPREMIUM1.42×
Design AffinityPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Computer desk audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL1.04×
SustainabilityBALANCE1.07×
Urban LifestyleOPEN1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Computer desk have in Germany?

Computer desk has an estimated audience of 234,649 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Computer desk fans?

43.1% of Computer desk fans are female, 56.9% are male, with an average age of 41.2 years.

03

Which brands do Computer desk fans like most?

Computer desk fans show strongest brand affinity for Standing desk (55.41×), Rocking chair (42.91×), and Office chair (20.69×) over the country average.

04

Where do Computer desk fans live in Germany?

Computer desk fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Computer desk fans also like?

Beyond Computer desk itself, the audience over-indexes on Rocking chair (42.91×), Office chair (20.69×), The Host (2013 film) (56.37×), and Couch (6.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Computer desk audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Computer desk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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