Computer desk Audience in Germany
Computer desk has an estimated audience of 234,649 people in Germany. 43.1% are female, 56.9% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Standing desk, Rocking chair, MUJI 無印良品生活研究所, Office chair, Couch.
The average Computer desk fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Standing desk, Rocking chair, MUJI 無印良品生活研究所, with strongest over-indexing on Standing desk (55.41× the country average). Demographically, the Computer desk audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Computer desk fans
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 41.2 |
| Estimated audience size | 234,649 |
Audience persona
The typical Computer desk fan in Germany is more male, around 41.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Standing desk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,891 | 1.07× |
| Bayern | 34,958 | 0.93× |
| Baden-Württemberg | 31,119 | 0.97× |
| Niedersachsen | 22,496 | 0.99× |
| Hessen | 18,383 | 1.03× |
| Sachsen | 14,537 | 1.26× |
| Rheinland-Pfalz | 10,892 | 0.93× |
| Berlin | 9,223 | 0.88× |
| Schleswig-Holstein | 7,747 | 0.92× |
| Thüringen | 7,450 | 1.25× |
| Brandenburg | 7,422 | 1.02× |
| Sachsen-Anhalt | 6,753 | 1.11× |
| Hamburg | 4,630 | 0.87× |
| Mecklenburg-Vorpommern | 4,158 | 0.93× |
| Saarland | 2,362 | 0.82× |
| Bremen | 2,069 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Standing desk | 55.41× | Home & Garden |
| Rocking chair | 42.91× | Home & Garden |
| MUJI 無印良品生活研究所 | 30.51× | Home & Garden |
| Office chair | 20.69× | Home & Garden |
| Couch | 6.16× | Home & Garden |
| The Host (2013 film) | 56.37× | Movies & TV |
| Office | 13.58× | Business & Career |
| Folding chair | 32.8× | Home & Garden |
| Perfection | 11.73× | Business & Career |
| Mid-century modern | 8.77× | Home & Garden |
| Home Office | 4.48× | Business & Career |
| Applied Science Private University | 78.4× | Business & Career |
| Are We Done Yet? | 35.63× | Movies & TV |
| Danish modern | 11.8× | Home & Garden |
| Regus | 23.62× | Business & Career |
| Fathead (brand) | 127.86× | Arts & Culture |
| Discount stores | 1.71× | Shopping |
| IPKO | 15.06× | Business & Career |
| Chair | 2.36× | Home & Garden |
| Purchase discount | 4.67× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.33 |
| Quality Awareness | PREMIUM | 1.73 |
| Luxury Orientation | PREMIUM | 1.35 |
| Sports Activity | POWER | 1.27 |
| Patriotism | CONSERVATISM | 1.26 |
| DIY Mentality | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| South Korea | 7.4% |
| United Kingdom | 6.6% |
See Computer desk audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Computer desk have in Germany?
Computer desk has an estimated audience of 234,649 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Computer desk fans?
43.1% of Computer desk fans are female, 56.9% are male, with an average age of 41.2 years.
Which brands do Computer desk fans like most?
Computer desk fans show strongest brand affinity for Standing desk (55.41×), Rocking chair (42.91×), and MUJI 無印良品生活研究所 (30.51×) over the country average.
Where do Computer desk fans live in Germany?
Computer desk fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,891), Bayern (reach 34,958), and Baden-Württemberg (reach 31,119). These three regions account for the largest share of the active audience.
What other brands do Computer desk fans also like?
Beyond Computer desk itself, the audience over-indexes on Rocking chair (42.91×), MUJI 無印良品生活研究所 (30.51×), Office chair (20.69×), and Couch (6.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Computer desk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.