Perfection Audience in Germany
Perfection has an estimated audience of 942,823 people in Germany. 60.3% are female, 39.7% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: HomeExchange.com, Home Delivery, Pillow, Gulshan Kumar, Škoda Kodiaq.
The average Perfection fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include HomeExchange.com, Home Delivery, Pillow, with strongest over-indexing on HomeExchange.com (11.4× the country average). Demographically, the Perfection audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Design Affinity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Perfection fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 37.6 |
| Estimated audience size | 942,823 |
Audience persona
The typical Perfection fan in Germany is more female, around 37.6 years old, with strong Design Affinity tendencies and a notable affinity for HomeExchange.com.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 186,561 | 0.9× |
| Niedersachsen | 146,565 | 1.6× |
| Bayern | 145,854 | 0.96× |
| Baden-Württemberg | 135,197 | 1.05× |
| Hessen | 64,272 | 0.89× |
| Rheinland-Pfalz | 46,175 | 0.98× |
| Sachsen | 45,918 | 0.99× |
| Berlin | 34,626 | 0.82× |
| Schleswig-Holstein | 30,719 | 0.91× |
| Brandenburg | 28,357 | 0.97× |
| Sachsen-Anhalt | 26,286 | 1.08× |
| Thüringen | 21,742 | 0.9× |
| Mecklenburg-Vorpommern | 21,224 | 1.18× |
| Hamburg | 20,912 | 0.98× |
| Saarland | 9,419 | 0.81× |
| Bremen | 7,764 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| HomeExchange.com | 11.4× | Travel & Leisure |
| Home Delivery | 3.38× | Food & Beverages |
| Pillow | 1.55× | Home & Garden |
| Gulshan Kumar | 22.6× | Business & Career |
| Škoda Kodiaq | 1.94× | Cars & Mobility |
| Loincloth | 2.71× | Fashion & Accessoires |
| Snow White (Fables) | 2.05× | Literature |
| Circular Quay | 20× | Travel & Leisure |
| Figure painting (hobby) | 3.2× | Arts & Culture |
| INFORMAZIONE LIBERA | 15.33× | Politics & Society |
| Henry: Portrait of a Serial Killer | 16.48× | Movies & TV |
| Whataburger | 3.85× | Food & Beverages |
| Inmotion | 6.47× | Technology & Electronics |
| Kerala | 2.34× | Travel & Leisure |
| Jaumo | 8.07× | Internet & Social Media |
| OpenJDK | 5.14× | |
| Nijmegen | 3.66× | Travel & Leisure |
| Volvo V60 | 2.09× | Cars & Mobility |
| Samanyolu Haber | 1.9× | Movies & TV |
| Information sensitivity | 2.18× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.56 |
| Pet Ownership | JOY | 1.44 |
| Early Adopter Mentality | POWER | 1.37 |
| Community Orientation | OPEN | 1.29 |
| Sports Activity | POWER | 1.29 |
| Sustainability | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.4% |
| China | 7.8% |
| United Kingdom | 6.0% |
See Perfection audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Perfection have in Germany?
Perfection has an estimated audience of 942,823 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Perfection fans?
60.3% of Perfection fans are female, 39.7% are male, with an average age of 37.6 years.
Which brands do Perfection fans like most?
Perfection fans show strongest brand affinity for HomeExchange.com (11.4×), Home Delivery (3.38×), and Pillow (1.55×) over the country average.
Where do Perfection fans live in Germany?
Perfection fans in Germany are most concentrated in Nordrhein-Westfalen (reach 186,561), Niedersachsen (reach 146,565), and Bayern (reach 145,854). These three regions account for the largest share of the active audience.
What other brands do Perfection fans also like?
Beyond Perfection itself, the audience over-indexes on Home Delivery (3.38×), Pillow (1.55×), Gulshan Kumar (22.6×), and Škoda Kodiaq (1.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Perfection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.