A data profile of the people who buy, follow and care about Perfection in Germany — modelled from more than twelve digital signal sources. Perfection has an estimated audience of 942,823 people in Germany.
The average Perfection fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Kelly Osbourne, Mila Kunis, Dakota Fanning, with strongest over-indexing on Kelly Osbourne (20× the country average).
Demographically, the Perfection audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Perfection fan in Germany is more female, around 37.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kelly Osbourne.
The key figures that characterise the Perfection profile in Germany.
60.3% are female, 39.7% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 37.6 |
| Estimated audience size | 942,823 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 14% |
of the worldwide Perfection audience comes from Germany.
| Country | Share |
|---|---|
| United States | 30.4% |
| China | 7.8% |
| United Kingdom | 6.0% |
Where the Perfection audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~100K | 1.28× | |
| 02 | Brandenburg | ~40K | 1.27× | |
| 03 | Berlin | ~50K | 1.16× | |
| 04 | Hessen | ~80K | 1.14× | |
| 05 | Rheinland-Pfalz | ~50K | 1.09× | |
| 06 | Sachsen-Anhalt | ~30K | 1.04× | |
| 07 | Bremen | ~8K | 1.02× | |
| 08 | Mecklenburg-Vorpommern | ~20K | 1.01× | |
| 09 | Baden-Württemberg | ~100K | 0.97× | |
| 10 | Sachsen | ~40K | 0.97× | |
| 11 | Hamburg | ~20K | 0.97× | |
| 12 | Thüringen | ~20K | 0.96× | |
| 13 | Saarland | ~10K | 0.95× | |
| 14 | Nordrhein-Westfalen | ~200K | 0.93× | |
| 15 | Bayern | ~100K | 0.91× | |
| 16 | Schleswig-Holstein | ~30K | 0.91× |
The strongest cross-interests of the Perfection audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kelly Osbourne | Music & Radio | 20.00× | ||
| 02 | Mila Kunis | Movies & TV | 20.00× | ||
| 03 | Dakota Fanning | Movies & TV | 20.00× | ||
| 04 | Julie Andrews | Movies & TV | 20.00× | ||
| 05 | Rose Leslie | Movies & TV | 20.00× | ||
| 06 | Natalie Dormer | Movies & TV | 20.00× | ||
| 07 | Victoria Justice | Movies & TV | 20.00× | ||
| 08 | Miranda Kerr | Fashion & Accessoires | 20.00× | ||
| 09 | Izabel Goulart | Fashion & Accessoires | 20.00× | ||
| 10 | Home equity loan | Business & Career | 20.00× | ||
| 11 | Barbara Palvin | Fashion & Accessoires | 19.25× | ||
| 12 | Jane Fonda | Movies & TV | 17.93× | ||
| 13 | Candice Swanepoel | Fashion & Accessoires | 16.88× | ||
| 14 | Ramallah | Travel & Leisure | 14.15× | ||
| 15 | Lodenfrey | Shopping | 10.81× | ||
| 16 | Sophia Loren | Movies & TV | 10.43× | ||
| 17 | Judy Garland | Movies & TV | 9.31× | ||
| 18 | Elizabeth Taylor | Movies & TV | 7.78× | ||
| 19 | Margot Robbie | Movies & TV | 6.31× | ||
| 20 | Tagesschau | Movies & TV | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.53× | |
| Community Orientation | OPEN | 1.39× | |
| Quality Awareness | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.85× | |
| Sports Activity | POWER | 0.89× | |
| Price Sensitivity | PREMIUM | 0.89× |
Perfection has an estimated audience of 942,823 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
60.3% of Perfection fans are female, 39.7% are male, with an average age of 37.6 years.
Perfection fans show strongest brand affinity for Kelly Osbourne (20×), Mila Kunis (20×), and Dakota Fanning (20×) over the country average.
Perfection fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Perfection itself, the audience over-indexes on Mila Kunis (20×), Dakota Fanning (20×), Jane Fonda (17.93×), and Julie Andrews (20×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Perfection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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