White-collar worker Audience in United States
White-collar worker has an estimated audience of 1,521,375 people in United States. 57.5% are female, 42.5% are male, average age 32.9. Top brand affinities: Keene, New Hampshire, Natural rubber, Bank account, Mathcore, Google Home.
Top brand affinities include Keene, New Hampshire, Natural rubber, Bank account, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the White-collar worker audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity.
Category: Business & Career · Type: Topic
Demographics of White-collar worker fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 32.9 |
| Estimated audience size | 1,521,375 |
Audience persona
The typical White-collar worker fan in United States is more female, around 32.9 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Natural rubber | 6.95× | Cars & Mobility |
| Bank account | 7.93× | Business & Career |
| Mathcore | 17.5× | Music & Radio |
| Google Home | 11.66× | Technology & Electronics |
| Voltron: Legendary Defender | 23.15× | Movies & TV |
| Dog breed | 1.7× | Pets & Animals |
| Collectable | 1.96× | Kids & Family |
| South Asian cuisine | 10.81× | Food & Beverages |
| Vocal harmony | 5.05× | Music & Radio |
| Historic site | 4.67× | Arts & Culture |
| Combat sport | 1.74× | Sports |
| The Historian | 16.48× | Literature |
| Mothercare | 3.29× | Kids & Family |
| Fairy godmother | 7.43× | Literature |
| Governor of Michigan | 6.93× | Politics & Society |
| Israel | 1.92× | Travel & Leisure |
| Jesse Plemons | 2.74× | Movies & TV |
| Eurail | 16.57× | Cars & Mobility |
| Bunga bunga | 62.5× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 21.65 |
| LGBTQ+ Identity | OPEN | 3.76 |
| Urban Lifestyle | OPEN | 3.3 |
| Sustainability | BALANCE | 2.16 |
| Design Affinity | PREMIUM | 2.1 |
| DIY Mentality | THRILL | 2.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 32.0% |
| Taiwan | 11.3% |
| United States | 8.3% |
See White-collar worker audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for White-collar worker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.