White-collar worker Audience in United States
White-collar worker has an estimated audience of 1,521,375 people in United States. 57.5% are female, 42.5% are male, average age 32.9. Top brand affinities: Finnair, Family car, Google News, AccuWeather, Standing desk.
Top brand affinities include Finnair, Family car, Google News, with strongest over-indexing on Finnair (675× the country average). Demographically, the White-collar worker audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity.
Category: Business & Career · Type: Topic
Demographics of White-collar worker fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 32.9 |
| Estimated audience size | 1,521,375 |
Audience persona
The typical White-collar worker fan in United States is more female, around 32.9 years old, with strong Family Orientation tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Family car | 104.17× | Cars & Mobility |
| Google News | 19.03× | News |
| AccuWeather | 15.97× | Home & Garden |
| Standing desk | 61.36× | Home & Garden |
| Human factors and ergonomics | 42.15× | Health |
| Office chair | 40.29× | Home & Garden |
| PSV Eindhoven | 63.74× | Sports |
| StubHub | 15.69× | Travel & Leisure |
| Capital One | 6.59× | Business & Career |
| Back to the Future | 23.15× | Movies & TV |
| Google Maps | 6.26× | Internet & Social Media |
| Indeed.com | 6.44× | Business & Career |
| Feyenoord | 62.5× | Sports |
| Clint Eastwood | 12.71× | Movies & TV |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Superman | 3.47× | Movies & TV |
| Office supplies | 16.4× | Business & Career |
| Flickr | 12.51× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 21.65 |
| LGBTQ+ Identity | OPEN | 3.76 |
| Urban Lifestyle | OPEN | 3.3 |
| Sustainability | BALANCE | 2.16 |
| Design Affinity | PREMIUM | 2.1 |
| DIY Mentality | THRILL | 2.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 32.0% |
| Taiwan | 11.3% |
| United States | 8.3% |
See White-collar worker audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for White-collar worker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.