Rascasse Audience Intelligence

Eileen Fisher Target Market in United States

A data profile of the people who buy, follow and care about Eileen Fisher in United States — modelled from more than twelve digital signal sources. Eileen Fisher has an estimated audience of 1,999,680 people in United States.

#1447among Brand in United States#632in Fashion & Accessoires

The average Eileen Fisher fan in United States is 48.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include QVC, Pinterest, Sustainable energy, with strongest over-indexing on QVC (14.9× the country average).

Demographically, the Eileen Fisher audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eileen Fisher fan in United States is more female, around 48.1 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eileen Fisher profile in United States.

Audience size
2M
in United States
Gender
86.5%♀
13.5% male
Age
48.1
average years
Country rank
#14240
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Eileen Fisher

86.5% are female, 13.5% are male, average age 48.1.

Fig. 02

Gender split

86.5%
Female
13.5%
Male
Demographic split for Eileen Fisher audience in United States
MetricValue
Female86.5%
Male13.5%
Average age48.1
Estimated audience size1,999,680
Fig. 03

Age distribution

Ø 48.1
average years
Age distribution of the Eileen Fisher audience in United States
Age bracketShare%
16-195%
20-2911%
30-3916%
40-4924%
50+44%
Fig. 04

Worldwide distribution

75.6%

of the worldwide Eileen Fisher audience comes from United States.

Worldwide audience distribution share by country for Eileen Fisher
CountryShare
United States75.6%
United Kingdom3.8%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eileen Fisher audience in United States is strongest.

Fig. 05

Top regions by affinity

Eileen Fisher customers by region in United States
#RegionReachAffinity×
01Vermont~9K2.74×
02Massachusetts~90K2.30×
03Washington, District of Columbia~10K2.19×
04Washington~80K2.09×
05New York~200K2.06×
06Oregon~40K1.79×
07Connecticut~30K1.75×
08Hawaii~10K1.50×
09Maine~10K1.49×
10Minnesota~40K1.38×
11California~300K1.33×
12New Mexico~10K1.33×
13Maryland~40K1.27×
14New Hampshire~9K1.24×
15New Jersey~60K1.21×
16Rhode Island~7K1.10×
17Illinois~70K1.09×
18Delaware~6K1.05×
19Colorado~30K0.99×
20Pennsylvania~60K0.96×
21Virginia~40K0.94×
22Alaska~4K0.93×
23Montana~5K0.87×
24Arizona~30K0.85×
25North Carolina~50K0.80×
26Michigan~40K0.80×
27Tennessee~30K0.79×
28Missouri~20K0.79×
29Florida~100K0.77×
30Kansas~10K0.75×
31South Carolina~20K0.71×
32Iowa~10K0.70×
33Idaho~7K0.70×
34Wisconsin~20K0.66×
35Ohio~40K0.65×
36North Dakota~3K0.64×
37Alabama~20K0.61×
38Arkansas~10K0.61×
39Georgia~40K0.60×
40Nebraska~6K0.58×
41South Dakota~3K0.58×
42Utah~10K0.57×
43Louisiana~10K0.56×
44Texas~90K0.54×
45Oklahoma~10K0.54×
46Nevada~10K0.54×
47Mississippi~9K0.54×
48Kentucky~10K0.53×
49West Virginia~5K0.51×
50Indiana~20K0.46×
Fig. 06

Affinity by region

Affinity by region — Eileen Fisher, United States
0.46×1.00×2.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eileen Fisher audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eileen Fisher audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics50.81×
02Soft SurroundingsShopping30.21×
03Elderly careHealth18.49×
04J.JillShopping16.11×
05QVCMovies & TV14.90×
06White House Black MarketFashion & Accessoires14.45×
07Bobbi BrownBeauty & Wellness13.89×
08TalbotsShopping10.91×
09Sustainable energyHome & Garden8.92×
10BelkFashion & Accessoires8.60×
11Tory BurchFashion & Accessoires7.77×
12First class travelTravel & Leisure6.75×
13FedExBusiness & Career6.35×
14Discount storesShopping5.87×
15PinterestInternet & Social Media5.03×
16Mortgage loansBusiness & Career4.19×
17Shopping mallsShopping4.11×
18Trader Joe'sShopping4.08×
19AirbnbTravel & Leisure3.71×
20FurnitureHome & Garden3.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eileen Fisher audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eileen Fisher audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.30×
Quality AwarenessPREMIUM4.08×
SustainabilityBALANCE3.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eileen Fisher audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Need for SecurityCONSERVATISM0.82×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Eileen Fisher's target market in United States?

Eileen Fisher's target market in United States covers an estimated 1,999,680 people, concentrated in California and New York.

02

What is the gender split and age of Eileen Fisher customers?

86.5% of the Eileen Fisher audience are female, 13.5% are male, with an average age of 48.1 years.

03

Which brands do Eileen Fisher fans like most?

Eileen Fisher fans show strongest brand affinity for QVC (14.9×), Pinterest (5.03×), and Sustainable energy (8.92×) over the country average.

04

Where do Eileen Fisher fans live in United States?

Eileen Fisher fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Eileen Fisher fans also like?

Beyond Eileen Fisher itself, the audience over-indexes on Pinterest (5.03×), Sustainable energy (8.92×), FedEx (6.35×), and Discount stores (5.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Eileen Fisher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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