Eileen Fisher Audience in United States

Eileen Fisher has an estimated audience of 1,944,972 people in United States. 86.5% are female, 13.5% are male, average age 48.1. Top regions: California, New York, Florida. Top brand affinities: Capital One, Diane Keaton, Google Maps, TeamViewer, Kendra Scott.

The average Eileen Fisher fan in United States is 48.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Capital One, Diane Keaton, Google Maps, with strongest over-indexing on Capital One (7× the country average). Demographically, the Eileen Fisher audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Eileen Fisher fans

Demographic split for Eileen Fisher audience in United States
MetricValue
Female86.5%
Male13.5%
Average age48.1
Estimated audience size1,944,972

Audience persona

The typical Eileen Fisher fan in United States is more female, around 48.1 years old, with strong Design Affinity tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Eileen Fisher in United States
RegionReachAffinity
California295,8411.38×
New York218,5982.01×
Florida105,3990.8×
Texas96,8550.58×
Massachusetts89,2692.33×
Washington85,4972.19×
Illinois72,8551.12×
Pennsylvania65,7451×
New Jersey61,5021.24×
North Carolina49,3150.84×
Virginia48,0501.01×
Michigan42,5110.84×
Maryland42,3411.27×
Minnesota40,5021.45×
Ohio39,4970.66×
Oregon38,2361.72×
Georgia37,4210.62×
Connecticut34,7751.78×
Arizona32,1610.81×
Tennessee32,0650.82×
Colorado30,9341.01×
Missouri25,3470.81×
South Carolina22,1710.76×
Wisconsin19,0470.65×
Alabama16,7690.62×
Indiana15,9520.45×
Louisiana13,7850.55×
Hawaii13,1161.57×
Washington, District of Columbia12,9542.22×
Kentucky11,7980.48×
New Mexico11,7771.21×
Kansas11,6290.76×
Iowa11,4340.71×
Oklahoma11,0260.51×
Maine10,2021.46×
New Hampshire9,5961.25×
Utah9,4020.54×
Arkansas9,3220.58×
Nevada8,9810.48×
Vermont8,6562.53×
Mississippi8,0250.5×
Rhode Island6,7611.09×
Idaho6,0900.62×
Delaware5,4781.02×
Nebraska5,2600.54×
Montana4,3550.81×
West Virginia3,5520.39×
Alaska3,3800.81×
North Dakota2,1180.53×
South Dakota1,9820.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eileen Fisher audience
BrandAffinityCategory
Capital One7×Business & Career
Diane Keaton9.92×Movies & TV
Google Maps6.04×Internet & Social Media
TeamViewer46.94×Technology & Electronics
Kendra Scott15.78×Fashion & Accessoires
Google News8.5×News
Tory Burch10.79×Fashion & Accessoires
Indeed.com5.7×Business & Career
Designer clothing9.18×Fashion & Accessoires
Club Monaco39.5×Fashion & Accessoires
Enterprise Rent-A-Car7.09×Cars & Mobility
Hair Cuttery19.3×Beauty & Wellness
Eddie Bauer15.65×Fashion & Accessoires
DuckDuckGo10.29×Internet & Social Media
Oscar Isaac15.41×Movies & TV
J.Jill18.4×Shopping
Soft Surroundings32.63×Shopping
Rent the Runway17.14×Shopping
Talbots11.73×Shopping
Jessica Simpson14.84×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eileen Fisher audience
TraitClusterScore
Design AffinityPREMIUM2.9
SustainabilityBALANCE2.63
Quality AwarenessPREMIUM2.21
CreativityOPEN1.92
Luxury OrientationPREMIUM1.53
IndulgenceJOY1.49

Worldwide distribution

Worldwide audience distribution share by country for Eileen Fisher
CountryShare
United States75.1%
United Kingdom3.9%
Canada3.6%

See Eileen Fisher audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Eileen Fisher have in United States?

Eileen Fisher has an estimated audience of 1,944,972 people in United States, concentrated in California and New York.

What is the gender split and age of Eileen Fisher fans?

86.5% of Eileen Fisher fans are female, 13.5% are male, with an average age of 48.1 years.

Which brands do Eileen Fisher fans like most?

Eileen Fisher fans show strongest brand affinity for Capital One (7×), Diane Keaton (9.92×), and Google Maps (6.04×) over the country average.

Where do Eileen Fisher fans live in United States?

Eileen Fisher fans in United States are most concentrated in California (reach 295,841), New York (reach 218,598), and Florida (reach 105,399). These three regions account for the largest share of the active audience.

What other brands do Eileen Fisher fans also like?

Beyond Eileen Fisher itself, the audience over-indexes on Diane Keaton (9.92×), Google Maps (6.04×), TeamViewer (46.94×), and Kendra Scott (15.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eileen Fisher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.