Rascasse Audience Intelligence

Eileen Fisher Target Market in United States

Eileen Fisher has an estimated audience of 1.8M people in United States.

#1737among brands in United States#701in Fashion & Accessoires

The average Eileen Fisher fan in United States is 48.8 years old, more female, and lives primarily in California.

Most fans live in California, New York, Florida.

Top affinities include LibreOffice, Soft Surroundings, Elderly care, with strongest over-indexing on LibreOffice (50.81× the country average).

Demographically, the Eileen Fisher audience skews more female with an average age of 48.8, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

The typical Eileen Fisher fan in United States is more female, around 48.8 years old, with strong Family Orientation tendencies and a notable affinity for LibreOffice.

Category: Fashion & Accessoires · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.8M
in United States
Gender
86.5%♀
13.5% male
Age
48.8
average years
Country rank
#15812
among all objects in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Eileen Fisher

86.5% are female, 13.5% are male, average age 48.8.

Fig. 02

Gender split

86.5%
Female
13.5%
Male
Demographic split for Eileen Fisher audience in United States
MetricValue
Female86.5%
Male13.5%
Average age48.8
Estimated audience size1.8M
Fig. 03

Age distribution

Ø 48.8
average years
Age distribution of the Eileen Fisher audience in United States
Age bracketShare%
16-245%
25-3411%
35-4416%
45-5424%
55+44%
Fig. 04

Worldwide distribution

78.0%

of the worldwide Eileen Fisher audience comes from United States.

Worldwide audience distribution share by country for Eileen Fisher
CountryShare
United States78.0%
Canada3.5%
United Kingdom3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Eileen Fisher customers by region in United States
#RegionReachAffinity×
01Vermont~9K2.74×
02Massachusetts~90K2.30×
03Washington, District of Columbia~8K2.19×
04Washington~90K2.09×
05New York~200K2.06×
06Oregon~40K1.79×
07Connecticut~30K1.75×
08Hawaii~10K1.50×
09Maine~10K1.49×
10Minnesota~40K1.38×
11California~300K1.33×
12New Mexico~20K1.33×
13Maryland~40K1.27×
14New Hampshire~9K1.24×
15New Jersey~60K1.21×
16Rhode Island~6K1.10×
17Illinois~80K1.09×
18Delaware~6K1.05×
19Colorado~30K0.99×
20Pennsylvania~70K0.96×
21Virginia~40K0.94×
22Alaska~4K0.93×
23Montana~5K0.87×
24Arizona~30K0.85×
25North Carolina~50K0.80×
26Michigan~40K0.80×
27Tennessee~30K0.79×
28Missouri~30K0.79×
29Florida~90K0.77×
30Kansas~10K0.75×
31South Carolina~20K0.71×
32Iowa~10K0.70×
33Idaho~7K0.70×
34Wisconsin~20K0.66×
35Ohio~40K0.65×
36North Dakota~3K0.64×
37Alabama~20K0.61×
38Arkansas~10K0.61×
39Georgia~40K0.60×
40Nebraska~6K0.58×
41South Dakota~3K0.58×
42Utah~10K0.57×
43Louisiana~10K0.56×
44Texas~70K0.54×
45Oklahoma~10K0.54×
46Nevada~10K0.54×
47Mississippi~9K0.54×
48Kentucky~10K0.53×
49West Virginia~5K0.51×
50Indiana~20K0.46×
Fig. 06

Affinity by region

Affinity by region — Eileen Fisher, United States
0.46×1.00×2.74×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Eileen Fisher audience vs. the country average
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics50.81×
02Soft SurroundingsShopping30.21×
03Elderly careHealth18.49×
04J.JillShopping16.11×
05QVCShopping14.90×
06White House Black MarketFashion & Accessoires14.45×
07TalbotsShopping10.91×
08Sustainable energyHome & Garden8.92×
09Tory BurchFashion & Accessoires7.77×
10First class travelTravel & Leisure6.75×
11FedExBusiness & Career6.35×
12Designer clothingFashion & Accessoires6.11×
13Discount storesShopping5.87×
14Renewable energyBusiness & Career5.56×
15PinterestInternet & Social Media5.03×
16Mortgage loansBusiness & Career4.19×
17Shopping mallsShopping4.11×
18Trader Joe'sShopping4.08×
19AirbnbTravel & Leisure3.71×
20FurnitureHome & Garden3.17×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Eileen Fisher audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Eileen Fisher audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.30×
Quality AwarenessPREMIUM4.08×
SustainabilityBALANCE3.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Eileen Fisher audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Need for SecurityCONSERVATISM0.82×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Eileen Fisher over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/eileen-fisher-25925” · Methodology