Irrigation Audience in Germany
Irrigation has an estimated audience of 554,492 people in Germany. 38.5% are female, 61.5% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Icon (magazine), Unique Gifts, Urban horticulture, Progressive rock, Birthday Gifts.
The average Irrigation fan in Germany is 43.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Icon (magazine), Unique Gifts, Urban horticulture, with strongest over-indexing on Icon (magazine) (26.8× the country average). Demographically, the Irrigation audience skews more male with an average age of 43.8, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Irrigation fans
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 43.8 |
| Estimated audience size | 554,492 |
Audience persona
The typical Irrigation fan in Germany is more male, around 43.8 years old, with strong DIY Mentality tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 125,084 | 1.03× |
| Bayern | 93,582 | 1.05× |
| Baden-Württemberg | 80,454 | 1.06× |
| Hessen | 59,213 | 1.4× |
| Niedersachsen | 53,722 | 1× |
| Berlin | 33,594 | 1.36× |
| Sachsen | 26,201 | 0.96× |
| Rheinland-Pfalz | 25,435 | 0.92× |
| Schleswig-Holstein | 18,341 | 0.92× |
| Brandenburg | 15,854 | 0.92× |
| Sachsen-Anhalt | 15,346 | 1.07× |
| Hamburg | 14,072 | 1.12× |
| Thüringen | 11,272 | 0.8× |
| Mecklenburg-Vorpommern | 7,393 | 0.7× |
| Saarland | 5,384 | 0.79× |
| Bremen | 4,277 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 26.8× | Arts & Culture |
| Unique Gifts | 1.67× | Shopping |
| Urban horticulture | 1.91× | Home & Garden |
| Progressive rock | 1.58× | Music & Radio |
| Birthday Gifts | 1.64× | Kids & Family |
| Urban Outfitters | 1.55× | Shopping |
| Commercial mortgage | 1.86× | Business & Career |
| Grappling | 1.94× | Sports |
| Ubrique | 22.45× | Travel & Leisure |
| Eddie Piller | 50.6× | Music & Radio |
| Natural rubber | 1.73× | Cars & Mobility |
| Ensiferum | 9.72× | Music & Radio |
| Prozis | 2.98× | Shopping |
| Stucco | 1.65× | Home & Garden |
| Hector (musician) | 5.26× | Music & Radio |
| Therme Erding | 2.93× | Travel & Leisure |
| Graham Greene (actor) | 2.42× | |
| Corfu (regional unit) | 1.89× | Travel & Leisure |
| Sixx | 1.74× | Movies & TV |
| Holy Spirit University of Kaslik | 11.75× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.27 |
| Sustainability | BALANCE | 1.95 |
| Urban Lifestyle | OPEN | 1.57 |
| Design Affinity | PREMIUM | 1.55 |
| Quality Awareness | PREMIUM | 1.54 |
| Travelling | THRILL | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| India | 5.9% |
| Italy | 5.9% |
See Irrigation audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Irrigation have in Germany?
Irrigation has an estimated audience of 554,492 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Irrigation fans?
38.5% of Irrigation fans are female, 61.5% are male, with an average age of 43.8 years.
Which brands do Irrigation fans like most?
Irrigation fans show strongest brand affinity for Icon (magazine) (26.8×), Unique Gifts (1.67×), and Urban horticulture (1.91×) over the country average.
Where do Irrigation fans live in Germany?
Irrigation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 125,084), Bayern (reach 93,582), and Baden-Württemberg (reach 80,454). These three regions account for the largest share of the active audience.
What other brands do Irrigation fans also like?
Beyond Irrigation itself, the audience over-indexes on Unique Gifts (1.67×), Urban horticulture (1.91×), Progressive rock (1.58×), and Birthday Gifts (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Irrigation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.