Rascasse Audience Intelligence

Irrigation Audience in United States

A data profile of the people who buy, follow and care about Irrigation in United States — modelled from more than twelve digital signal sources. Irrigation has an estimated audience of 5,421,107 people in United States.

#3588among Topic in United States#427in Home & Garden

The average Irrigation fan in United States is 45.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Solar energy, Mortgage loans, Renewable energy, with strongest over-indexing on Solar energy (3.35× the country average).

Demographically, the Irrigation audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Irrigation fan in United States is more male, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Solar energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Irrigation profile in United States.

Audience size
5.4M
in United States
Gender
40.0%♀
60.0% male
Age
45.7
average years
Country rank
#6222
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Irrigation fans

40.0% are female, 60.0% are male, average age 45.7.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Irrigation audience in United States
MetricValue
Female40.0%
Male60.0%
Average age45.7
Estimated audience size5,421,107
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Irrigation audience in United States
Age bracketShare%
16-196%
20-2914%
30-3920%
40-4925%
50+35%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Irrigation audience comes from United States.

Worldwide audience distribution share by country for Irrigation
CountryShare
United States24.9%
India5.9%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Irrigation audience in United States is strongest.

Fig. 05

Top regions by affinity

Irrigation fans by region: top regions in United States
#RegionReachAffinity×
01Texas~700K1.54×
02Kansas~60K1.36×
03Georgia~200K1.35×
04Oregon~80K1.34×
05Florida~500K1.25×
06Kentucky~80K1.23×
07Idaho~30K1.22×
08Hawaii~30K1.20×
09North Carolina~200K1.17×
10Alabama~90K1.17×
11New Mexico~30K1.16×
12California~700K1.15×
13Virginia~100K1.13×
14Washington~100K1.12×
15Michigan~200K1.11×
16South Carolina~90K1.11×
17Arizona~100K1.10×
18Indiana~100K1.07×
19South Dakota~10K1.06×
20Nebraska~30K1.05×
21Wyoming~8K1.04×
22Tennessee~100K1.02×
23Missouri~90K0.98×
24Arkansas~40K0.98×
25Montana~10K0.97×
26Illinois~200K0.96×
27Ohio~200K0.96×
28New Jersey~100K0.96×
29Massachusetts~100K0.96×
30Colorado~80K0.96×
31Oklahoma~60K0.95×
32Nevada~50K0.95×
33North Dakota~10K0.94×
34Delaware~10K0.93×
35Alaska~10K0.93×
36Pennsylvania~200K0.91×
37Minnesota~70K0.90×
38Connecticut~50K0.88×
39New York~300K0.87×
40Mississippi~40K0.87×
41Rhode Island~10K0.86×
42Louisiana~60K0.85×
43Utah~40K0.85×
44Maryland~80K0.84×
45Iowa~40K0.81×
46New Hampshire~20K0.80×
47West Virginia~20K0.79×
48Maine~20K0.79×
49Wisconsin~60K0.76×
50Washington, District of Columbia~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Irrigation, United States
0.70×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Irrigation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Irrigation audience
#·InterestCategoryAffinity×
01Single-family detached homeHome & Garden4.54×
02LoggingTechnology & Electronics4.40×
03Lawn mowerHome & Garden4.12×
04Sustainable energyHome & Garden3.49×
05Renewable energyBusiness & Career3.46×
06Solar energyHome & Garden3.35×
07Natural gasCars & Mobility3.34×
08Tractor Supply CompanyShopping2.99×
09FedExBusiness & Career2.84×
10Real propertyHome & Garden2.66×
11Mortgage loansBusiness & Career2.45×
12Hardware storeHome & Garden2.34×
13RedditInternet & Social Media1.93×
14BarbecueFood & Beverages1.74×
15LivestockPets & Animals1.73×
16Home AppliancesHome & Garden1.71×
17PinterestInternet & Social Media1.64×
18FurnitureHome & Garden1.63×
19EBayShopping1.55×
20CNNMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Irrigation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Irrigation audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.81×
Convenience OrientationPREMIUM1.66×
Need for SecurityCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Irrigation audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Pet OwnershipJOY0.75×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Irrigation have in United States?

Irrigation has an estimated audience of 5,421,107 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Irrigation fans?

40.0% of Irrigation fans are female, 60.0% are male, with an average age of 45.7 years.

03

Which brands do Irrigation fans like most?

Irrigation fans show strongest brand affinity for Solar energy (3.35×), Mortgage loans (2.45×), and Renewable energy (3.46×) over the country average.

04

Where do Irrigation fans live in United States?

Irrigation fans in United States are most concentrated in Texas (reach ~700K), California (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Irrigation fans also like?

Beyond Irrigation itself, the audience over-indexes on Mortgage loans (2.45×), Renewable energy (3.46×), Lawn mower (4.12×), and FedEx (2.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Irrigation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Irrigation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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