Irrigation Audience in United States

Irrigation logo

Irrigation has an estimated audience of 5,421,107 people in United States. 40.0% are female, 60.0% are male, average age 45.7. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Keen (shoe company), Infiniti QX56, Vocal harmony, Grinch.

The average Irrigation fan in United States is 45.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Keen (shoe company), Infiniti QX56, with strongest over-indexing on Governor of Michigan (10.74× the country average). Demographically, the Irrigation audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Irrigation fans

Demographic split for Irrigation audience in United States
MetricValue
Female40.0%
Male60.0%
Average age45.7
Estimated audience size5,421,107

Audience persona

The typical Irrigation fan in United States is more male, around 45.7 years old, with strong Risk Appetite tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Irrigation in United States
RegionReachAffinity
California773,4821.3×
Texas721,4291.55×
Florida604,4001.65×
New York275,9260.91×
Georgia216,8611.3×
North Carolina171,7301.05×
Arizona158,0651.43×
Washington152,6311.4×
Virginia150,4291.14×
Illinois149,6170.83×
Michigan138,0100.97×
Ohio130,9500.78×
Pennsylvania130,1890.71×
New Jersey120,6760.88×
Tennessee116,1491.07×
Oregon109,7521.77×
Massachusetts93,0220.87×
Colorado90,7451.06×
Indiana89,1700.9×
South Carolina88,0961.08×
Minnesota87,6541.13×
Maryland79,1420.85×
Missouri76,5090.88×
Alabama71,5090.94×
Oklahoma66,8181.11×
Louisiana65,6300.94×
Kentucky54,8140.81×
Nevada53,9651.03×
Wisconsin52,0750.64×
Kansas49,4531.16×
Connecticut46,1120.85×
Utah44,7310.92×
Iowa44,5551×
Idaho39,4401.45×
Mississippi38,4010.86×
Arkansas37,4310.84×
Nebraska30,9781.14×
New Mexico30,8871.14×
Hawaii29,2081.25×
New Hampshire17,6320.83×
Montana17,5431.17×
West Virginia16,2910.65×
Delaware14,3680.96×
Rhode Island13,0320.76×
Washington, District of Columbia12,5040.77×
Maine12,1140.62×
South Dakota9,2250.74×
North Dakota9,0550.81×
Wyoming8,1211.01×
Alaska6,5910.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Irrigation audience
BrandAffinityCategory
Governor of Michigan10.74×Politics & Society
Keen (shoe company)9.2×Fashion & Accessoires
Infiniti QX5623.35×Cars & Mobility
Vocal harmony5.61×Music & Radio
Grinch4.67×Movies & TV
Hibachi9.01×Food & Beverages
Goop5.9×Internet & Social Media
Fairy godmother7.86×Literature
Israel2.23×Travel & Leisure
Wok6.76×Food & Beverages
Cherish (group)11.18×Music & Radio
Hipster8.53×Politics & Society
headspace8.01×Health
Google Home5.52×Technology & Electronics
El Paso County, Colorado10.13×Travel & Leisure
Grace Slick6.35×Music & Radio
Historic site2.92×Arts & Culture
Nebraska Cornhuskers football2.37×Sports
Wikia2.13×Internet & Social Media
Jesse Plemons2.13×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Irrigation audience
TraitClusterScore
Risk AppetiteTHRILL2.46
Luxury OrientationPREMIUM1.54
DIY MentalityTHRILL1.49
Need for SecurityCONSERVATISM1.45
PatriotismCONSERVATISM1.39
Career OrientationPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for Irrigation
CountryShare
United States24.9%
India5.9%
Italy5.9%

See Irrigation audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Irrigation have in United States?

Irrigation has an estimated audience of 5,421,107 people in United States, concentrated in California and Texas.

What is the gender split and age of Irrigation fans?

40.0% of Irrigation fans are female, 60.0% are male, with an average age of 45.7 years.

Which brands do Irrigation fans like most?

Irrigation fans show strongest brand affinity for Governor of Michigan (10.74×), Keen (shoe company) (9.2×), and Infiniti QX56 (23.35×) over the country average.

Where do Irrigation fans live in United States?

Irrigation fans in United States are most concentrated in California (reach 773,482), Texas (reach 721,429), and Florida (reach 604,400). These three regions account for the largest share of the active audience.

What other brands do Irrigation fans also like?

Beyond Irrigation itself, the audience over-indexes on Keen (shoe company) (9.2×), Infiniti QX56 (23.35×), Vocal harmony (5.61×), and Grinch (4.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Irrigation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.