Waste management Audience in Germany
Waste management has an estimated audience of 1,002,857 people in Germany. 50.1% are female, 49.9% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Obi (store), Bild, Spiegel Online, Current events.
The average Waste management fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Obi (store), Bild, with strongest over-indexing on Tagesschau (2.3× the country average). Demographically, the Waste management audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Waste management fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 43.1 |
| Estimated audience size | 1,002,857 |
Audience persona
The typical Waste management fan in Germany is balanced, around 43.1 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 224,774 | 1.02× |
| Bayern | 171,297 | 1.06× |
| Baden-Württemberg | 120,801 | 0.88× |
| Niedersachsen | 94,478 | 0.97× |
| Hessen | 86,982 | 1.14× |
| Rheinland-Pfalz | 63,920 | 1.27× |
| Sachsen | 58,933 | 1.2× |
| Berlin | 50,690 | 1.13× |
| Brandenburg | 47,981 | 1.54× |
| Sachsen-Anhalt | 40,494 | 1.56× |
| Schleswig-Holstein | 27,469 | 0.76× |
| Thüringen | 26,996 | 1.06× |
| Hamburg | 20,918 | 0.92× |
| Mecklenburg-Vorpommern | 14,839 | 0.78× |
| Saarland | 9,171 | 0.74× |
| Bremen | 7,457 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.3× | Movies & TV |
| Obi (store) | 2.37× | Shopping |
| Bild | 2.06× | News |
| Spiegel Online | 2.25× | News |
| Current events | 2.09× | Arts & Culture |
| Hornbach | 2.52× | Shopping |
| REWE | 2.1× | Shopping |
| FRITZ!Box | 2.91× | Technology & Electronics |
| 1.73× | Internet & Social Media | |
| Deutsche Bahn | 2.16× | Cars & Mobility |
| Aral AG | 2.28× | Cars & Mobility |
| Pets | 1.67× | Pets & Animals |
| Politics and social issues | 1.72× | Politics & Society |
| Globus Baumarkt | 2.23× | Shopping |
| Recycling | 3.66× | Home & Garden |
| Natural World | 2.18× | Fashion & Accessoires |
| IKEA | 1.89× | Home & Garden |
| Software | 1.66× | Technology & Electronics |
| 2.01× | Internet & Social Media | |
| Veganism | 2.01× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 5.81 |
| Healthy Lifestyle | BALANCE | 1.4 |
| Sports Activity | POWER | 1.4 |
| Design Affinity | PREMIUM | 1.39 |
| Indulgence | JOY | 1.35 |
| DIY Mentality | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.1% |
| United Kingdom | 9.7% |
| Italy | 6.7% |
See Waste management audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Waste management have in Germany?
Waste management has an estimated audience of 1,002,857 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Waste management fans?
50.1% of Waste management fans are female, 49.9% are male, with an average age of 43.1 years.
Which brands do Waste management fans like most?
Waste management fans show strongest brand affinity for Tagesschau (2.3×), Obi (store) (2.37×), and Bild (2.06×) over the country average.
Where do Waste management fans live in Germany?
Waste management fans in Germany are most concentrated in Nordrhein-Westfalen (reach 224,774), Bayern (reach 171,297), and Baden-Württemberg (reach 120,801). These three regions account for the largest share of the active audience.
What other brands do Waste management fans also like?
Beyond Waste management itself, the audience over-indexes on Obi (store) (2.37×), Bild (2.06×), Spiegel Online (2.25×), and Current events (2.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Waste management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.