Rascasse Audience Intelligence

Waste management Audience in United States

A data profile of the people who buy, follow and care about Waste management in United States — modelled from more than twelve digital signal sources. Waste management has an estimated audience of 6,482,808 people in United States.

#3190among Topic in United States#382in Home & Garden

The average Waste management fan in United States is 44.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Washington.

Top brand affinities include Waste, Landscaping, Landfill, with strongest over-indexing on Waste (2.73× the country average).

Demographically, the Waste management audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Creativity, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Waste management fan in United States is balanced, around 44.9 years old, with strong Creativity tendencies and a notable affinity for Waste.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waste management profile in United States.

Audience size
6.5M
in United States
Gender
52.1%♀
47.9% male
Age
44.9
average years
Country rank
#5366
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Waste management fans

52.1% are female, 47.9% are male, average age 44.9.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Waste management audience in United States
MetricValue
Female52.1%
Male47.9%
Average age44.9
Estimated audience size6,482,808
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Waste management audience in United States
Age bracketShare%
16-197%
20-2916%
30-3920%
40-4924%
50+33%
Fig. 04

Worldwide distribution

25.1%

of the worldwide Waste management audience comes from United States.

Worldwide audience distribution share by country for Waste management
CountryShare
United States25.1%
United Kingdom9.7%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waste management audience in United States is strongest.

Fig. 05

Top regions by affinity

Waste management fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~100K3.57×
02Washington~300K2.61×
03Oregon~200K2.22×
04Colorado~200K2.11×
05Minnesota~200K1.95×
06Indiana~200K1.83×
07New Mexico~60K1.81×
08Kansas~90K1.72×
09Arizona~200K1.65×
10Louisiana~100K1.51×
11Pennsylvania~300K1.45×
12Nevada~90K1.42×
13Alabama~100K1.36×
14California~1M1.34×
15Mississippi~70K1.32×
16Delaware~20K1.22×
17Wisconsin~100K1.20×
18Missouri~100K1.19×
19Illinois~200K1.10×
20Kentucky~90K1.09×
21Michigan~200K1.08×
22Georgia~200K1.07×
23Arkansas~60K1.05×
24Florida~500K1.04×
25Tennessee~100K1.00×
26Ohio~200K0.88×
27North Dakota~10K0.79×
28South Carolina~70K0.76×
29South Dakota~10K0.68×
30Iowa~40K0.66×
31New Hampshire~20K0.62×
32Rhode Island~10K0.62×
33North Carolina~100K0.52×
34New Jersey~80K0.50×
35Texas~300K0.49×
36Oklahoma~30K0.47×
37New York~200K0.46×
38Utah~30K0.46×
39Virginia~70K0.45×
40Nebraska~10K0.45×
41Massachusetts~50K0.43×
42Maryland~50K0.43×
43Alaska~6K0.42×
44Idaho~10K0.41×
45Wyoming~4K0.39×
46Washington, District of Columbia~7K0.35×
47Maine~7K0.29×
48Connecticut~20K0.28×
49Montana~5K0.28×
50Hawaii~6K0.22×
Fig. 06

Affinity by region

Affinity by region — Waste management, United States
0.22×1.00×3.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waste management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waste management audience
#·InterestCategoryAffinity×
01Biodegradable wasteHome & Garden8.77×
02LandfillHome & Garden3.87×
03CompostHome & Garden3.56×
04WasteHome & Garden2.73×
05FungusHome & Garden2.42×
06SoilHome & Garden1.84×
07LandscapingHome & Garden1.81×
08Organic farmingFood & Beverages1.73×
09CarGurusCars & Mobility1.67×
10MenardsHome & Garden1.64×
11Stainless steelHome & Garden1.62×
12United States SenatePolitics & Society1.58×
13Advance Auto PartsCars & Mobility1.57×
14CarpetHome & Garden1.57×
15SoapBeauty & Wellness1.57×
16WindowHome & Garden1.56×
17DeerPets & Animals1.53×
18BackyardHome & Garden1.53×
19AlaskaTravel & Leisure1.52×
20Solar energyHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waste management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waste management audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.28×
Healthy LifestyleBALANCE1.26×
Community OrientationOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waste management audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.97×
Family OrientationCONSERVATISM0.98×
MindfulnessBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Waste management have in United States?

Waste management has an estimated audience of 6,482,808 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Waste management fans?

52.1% of Waste management fans are female, 47.9% are male, with an average age of 44.9 years.

03

Which brands do Waste management fans like most?

Waste management fans show strongest brand affinity for Waste (2.73×), Landscaping (1.81×), and Landfill (3.87×) over the country average.

04

Where do Waste management fans live in United States?

Waste management fans in United States are most concentrated in California (reach ~1M), Florida (reach ~500K), and Washington (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Waste management fans also like?

Beyond Waste management itself, the audience over-indexes on Landscaping (1.81×), Landfill (3.87×), Menards (1.64×), and Organic farming (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Waste management audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Waste management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →