Waste management Audience in United States

Waste management logo

Waste management has an estimated audience of 6,482,808 people in United States. 52.1% are female, 47.9% are male, average age 44.9. Top regions: California, Florida, Washington. Top brand affinities: Waste, Landscaping, Landfill, Menards, Organic farming.

The average Waste management fan in United States is 44.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Washington. Top brand affinities include Waste, Landscaping, Landfill, with strongest over-indexing on Waste (2.73× the country average). Demographically, the Waste management audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Waste management fans

Demographic split for Waste management audience in United States
MetricValue
Female52.1%
Male47.9%
Average age44.9
Estimated audience size6,482,808

Audience persona

The typical Waste management fan in United States is balanced, around 44.9 years old, with strong Career Orientation tendencies and a notable affinity for Waste.

Top regions in United States

Top regions ranked by reach for Waste management in United States
RegionReachAffinity
California999,2891.4×
Florida475,1311.08×
Washington352,6052.71×
Pennsylvania320,4131.47×
Texas285,7810.51×
Illinois249,8041.16×
Georgia228,5121.14×
Indiana227,9191.92×
Colorado226,6872.22×
Arizona214,5311.62×
Minnesota189,2252.04×
Michigan180,3631.06×
Ohio176,3410.88×
New York170,8420.47×
Oregon170,0182.29×
Tennessee130,8641.01×
Missouri130,6071.25×
Louisiana129,0661.54×
Alabama117,7721.3×
Wisconsin115,7201.19×
West Virginia102,0123.38×
North Carolina101,5980.52×
Kentucky93,6441.15×
Nevada90,8901.45×
New Jersey84,0240.51×
Kansas83,3141.63×
Virginia72,2570.46×
South Carolina70,0550.72×
Mississippi67,3781.26×
Arkansas58,2391.09×
New Mexico57,0551.75×
Massachusetts53,7930.42×
Maryland47,6700.43×
Iowa34,0230.64×
Oklahoma32,9980.46×
Utah25,7410.44×
Delaware21,7801.22×
Connecticut15,6870.24×
New Hampshire14,6280.57×
Nebraska13,4580.41×
Rhode Island12,8720.62×
Idaho11,8330.36×
South Dakota9,9580.66×
North Dakota8,9770.67×
Washington, District of Columbia6,0770.31×
Maine5,7320.25×
Alaska4,2220.3×
Hawaii4,1620.15×
Montana3,7860.21×
Wyoming2,6870.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Waste management audience
BrandAffinityCategory
Waste2.73×Home & Garden
Landscaping1.81×Home & Garden
Landfill3.87×Home & Garden
Menards1.64×Home & Garden
Organic farming1.73×Food & Beverages
Biodegradable waste8.77×Home & Garden
CarGurus1.67×Cars & Mobility
Solar energy1.51×Home & Garden
United States Senate1.58×Politics & Society
Soil1.84×Home & Garden
Carpet1.57×Home & Garden
Advance Auto Parts1.57×Cars & Mobility
Alaska1.52×Travel & Leisure
Deer1.53×Pets & Animals
Traitors2.64×Music & Radio
Window1.56×Home & Garden
Stainless steel1.62×Home & Garden
Compost3.56×Home & Garden
Backyard1.53×Home & Garden
Soap1.57×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Waste management audience
TraitClusterScore
Career OrientationPOWER1.66
Urban LifestyleOPEN1.44
Family OrientationCONSERVATISM1.43
Need for SecurityCONSERVATISM1.43
SustainabilityBALANCE1.37
Quality AwarenessPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Waste management
CountryShare
United States25.1%
United Kingdom9.7%
Italy6.7%

See Waste management audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Waste management have in United States?

Waste management has an estimated audience of 6,482,808 people in United States, concentrated in California and Florida.

What is the gender split and age of Waste management fans?

52.1% of Waste management fans are female, 47.9% are male, with an average age of 44.9 years.

Which brands do Waste management fans like most?

Waste management fans show strongest brand affinity for Waste (2.73×), Landscaping (1.81×), and Landfill (3.87×) over the country average.

Where do Waste management fans live in United States?

Waste management fans in United States are most concentrated in California (reach 999,289), Florida (reach 475,131), and Washington (reach 352,605). These three regions account for the largest share of the active audience.

What other brands do Waste management fans also like?

Beyond Waste management itself, the audience over-indexes on Landscaping (1.81×), Landfill (3.87×), Menards (1.64×), and Organic farming (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Waste management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.