Fungus Audience in United States

Fungus logo

Fungus has an estimated audience of 8,747,832 people in United States. 60.9% are female, 39.1% are male, average age 45.3. Top regions: California, Texas, Florida. Top brand affinities: Hibachi, Goop, Governor of Michigan, Google Home, headspace.

The average Fungus fan in United States is 45.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hibachi, Goop, Governor of Michigan, with strongest over-indexing on Hibachi (17.67× the country average). Demographically, the Fungus audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Video game

Demographics of Fungus fans

Demographic split for Fungus audience in United States
MetricValue
Female60.9%
Male39.1%
Average age45.3
Estimated audience size8,747,832

Audience persona

The typical Fungus fan in United States is more female, around 45.3 years old, with strong Sustainability tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Fungus in United States
RegionReachAffinity
California1,270,7361.32×
Texas1,038,9641.38×
Florida848,0831.43×
New York569,8971.17×
Georgia377,8881.4×
North Carolina310,6431.18×
Pennsylvania302,9631.03×
Illinois291,9581×
Virginia255,4431.2×
Ohio237,3880.88×
New Jersey235,9381.06×
Michigan218,8840.96×
Washington213,7181.22×
Arizona183,6921.03×
Massachusetts183,1561.06×
Tennessee179,1931.02×
Indiana167,0401.05×
Maryland156,2021.04×
Missouri132,4700.94×
South Carolina130,6830.99×
Colorado121,9020.88×
Minnesota120,3290.96×
Alabama117,6440.96×
Wisconsin112,9050.86×
Louisiana111,9330.99×
Oregon108,8481.09×
Kentucky102,6950.94×
Oklahoma95,2540.98×
Connecticut90,1391.03×
Nevada84,6021×
Mississippi80,9891.12×
Utah77,3990.99×
Arkansas73,6631.02×
Kansas64,3820.93×
Iowa59,5260.83×
New Mexico44,0811×
Hawaii43,0321.14×
Nebraska40,9180.93×
Idaho37,5910.86×
West Virginia35,5910.87×
Maine29,5660.94×
New Hampshire28,4820.83×
Rhode Island24,6980.89×
Washington, District of Columbia24,5110.93×
Delaware20,3360.84×
North Dakota17,8720.99×
Alaska17,4750.93×
Montana16,7170.69×
South Dakota15,9150.79×
Vermont11,9240.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fungus audience
BrandAffinityCategory
Hibachi17.67×Food & Beverages
Goop11.24×Internet & Social Media
Governor of Michigan15.32×Politics & Society
Google Home12.66×Technology & Electronics
headspace16.14×Health
Wok11.21×Food & Beverages
Cherish (group)18.19×Music & Radio
Vocal harmony7.52×Music & Radio
Grinch6.2×Movies & TV
Grace Slick12.86×Music & Radio
Fairy godmother10.32×Literature
Israel2.87×Travel & Leisure
Ira Glass22.39×Music & Radio
El Paso County, Colorado14.83×Travel & Leisure
TV Fanatic11.41×Movies & TV
Hipster10.05×Politics & Society
Historic site4.26×Arts & Culture
Kikar HaShabbat15.67×News
Guitarist (magazine)10.47×Music & Radio
Cryptic crossword14.06×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fungus audience
TraitClusterScore
SustainabilityBALANCE1.44
MindfulnessBALANCE1.34
ExtroversionTHRILL1.33
Healthy LifestyleBALANCE1.3
IndividualismJOY1.29
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Fungus
CountryShare
United States21.5%
Italy5.8%
United Kingdom4.4%

See Fungus audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Fungus have in United States?

Fungus has an estimated audience of 8,747,832 people in United States, concentrated in California and Texas.

What is the gender split and age of Fungus fans?

60.9% of Fungus fans are female, 39.1% are male, with an average age of 45.3 years.

Which brands do Fungus fans like most?

Fungus fans show strongest brand affinity for Hibachi (17.67×), Goop (11.24×), and Governor of Michigan (15.32×) over the country average.

Where do Fungus fans live in United States?

Fungus fans in United States are most concentrated in California (reach 1,270,736), Texas (reach 1,038,964), and Florida (reach 848,083). These three regions account for the largest share of the active audience.

What other brands do Fungus fans also like?

Beyond Fungus itself, the audience over-indexes on Goop (11.24×), Governor of Michigan (15.32×), Google Home (12.66×), and headspace (16.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fungus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.