Rascasse Audience Intelligence

Mold Audience in United States

A data profile of the people who buy, follow and care about Mold in United States — modelled from more than twelve digital signal sources. Mold has an estimated audience of 6,013,405 people in United States.

#3352among Topic in United States#237in Health

The average Mold fan in United States is 45.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Insecticide, Fertilizer, Pesticide, with strongest over-indexing on Insecticide (19.7× the country average).

Demographically, the Mold audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Need for Security, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mold fan in United States is more female, around 45.3 years old, with strong Need for Security tendencies and a notable affinity for Insecticide.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mold profile in United States.

Audience size
6M
in United States
Gender
57.8%♀
42.2% male
Age
45.3
average years
Country rank
#5704
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mold fans

57.8% are female, 42.2% are male, average age 45.3.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Mold audience in United States
MetricValue
Female57.8%
Male42.2%
Average age45.3
Estimated audience size6,013,405
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Mold audience in United States
Age bracketShare%
16-199%
20-2913%
30-3919%
40-4925%
50+35%
Fig. 04

Worldwide distribution

27.7%

of the worldwide Mold audience comes from United States.

Worldwide audience distribution share by country for Mold
CountryShare
United States27.7%
Taiwan10.1%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mold audience in United States is strongest.

Fig. 05

Top regions by affinity

Mold fans by region: top regions in United States
#RegionReachAffinity×
01California~900K1.33×
02New York~400K1.30×
03Georgia~200K1.28×
04New Jersey~200K1.28×
05Texas~600K1.21×
06Florida~500K1.20×
07Maryland~100K1.18×
08North Carolina~200K1.15×
09Virginia~200K1.14×
10Louisiana~90K1.13×
11Washington, District of Columbia~20K1.13×
12Washington~100K1.12×
13Arizona~100K1.11×
14Hawaii~30K1.11×
15South Carolina~100K1.09×
16Mississippi~50K1.08×
17Massachusetts~100K1.07×
18Alabama~90K1.07×
19Illinois~200K1.05×
20Connecticut~60K1.05×
21Pennsylvania~200K1.02×
22Indiana~100K1.02×
23Kansas~50K1.01×
24Rhode Island~20K1.01×
25Alaska~10K1.00×
26Oklahoma~70K0.99×
27Michigan~200K0.98×
28Arkansas~50K0.98×
29Kentucky~70K0.97×
30Tennessee~100K0.96×
31New Mexico~30K0.96×
32Missouri~90K0.95×
33Oregon~70K0.95×
34Nevada~50K0.94×
35Nebraska~30K0.94×
36Delaware~20K0.94×
37Ohio~200K0.92×
38Minnesota~80K0.91×
39Utah~50K0.91×
40West Virginia~30K0.90×
41Iowa~40K0.89×
42New Hampshire~20K0.88×
43Maine~20K0.86×
44North Dakota~10K0.86×
45Colorado~80K0.85×
46Idaho~30K0.84×
47South Dakota~10K0.83×
48Vermont~9K0.83×
49Wisconsin~70K0.81×
50Montana~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Mold, United States
0.74×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mold audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mold audience
#·InterestCategoryAffinity×
01InsecticideHome & Garden19.70×
02Intensive farmingFood & Beverages13.43×
03PloughHome & Garden12.99×
04HerbicideHome & Garden10.67×
05FertilizerHome & Garden9.53×
06PesticideHome & Garden9.33×
07Air purifierHome & Garden7.80×
08AllergenHealth5.82×
09Arthritis awarenessHealth4.18×
10ForestTravel & Leisure3.87×
11Medicare (United States)Health3.66×
12Old agePolitics & Society3.56×
13BacteriaHealth3.51×
14RetirementBusiness & Career3.48×
15Immune systemHealth3.44×
16Nancy MacePolitics & Society3.43×
17Lindsey GrahamPolitics & Society3.37×
18Melania TrumpPolitics & Society2.51×
19Mitch McConnellPolitics & Society2.50×
20PinterestInternet & Social Media1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mold audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mold audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.63×
DIY MentalityTHRILL1.52×
Family OrientationCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mold audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Urban LifestyleOPEN0.79×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mold have in United States?

Mold has an estimated audience of 6,013,405 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mold fans?

57.8% of Mold fans are female, 42.2% are male, with an average age of 45.3 years.

03

Which brands do Mold fans like most?

Mold fans show strongest brand affinity for Insecticide (19.7×), Fertilizer (9.53×), and Pesticide (9.33×) over the country average.

04

Where do Mold fans live in United States?

Mold fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Mold fans also like?

Beyond Mold itself, the audience over-indexes on Fertilizer (9.53×), Pesticide (9.33×), Lindsey Graham (3.37×), and Herbicide (10.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Mold audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mold. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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