Mold Audience in United States
Mold has an estimated audience of 6,013,405 people in United States. 57.8% are female, 42.2% are male, average age 45.3. Top regions: California, Texas, Florida. Top brand affinities: Insecticide, Fertilizer, Pesticide, Herbicide, Intensive farming.
The average Mold fan in United States is 45.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Insecticide, Fertilizer, Pesticide, with strongest over-indexing on Insecticide (19.7× the country average). Demographically, the Mold audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Mold fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 45.3 |
| Estimated audience size | 6,013,405 |
Audience persona
The typical Mold fan in United States is more female, around 45.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Insecticide.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 940,450 | 1.42× |
| Texas | 662,627 | 1.28× |
| Florida | 525,350 | 1.29× |
| New York | 479,846 | 1.43× |
| Georgia | 242,274 | 1.31× |
| North Carolina | 217,537 | 1.2× |
| Illinois | 216,242 | 1.08× |
| Pennsylvania | 208,637 | 1.03× |
| New Jersey | 206,990 | 1.35× |
| Virginia | 175,246 | 1.2× |
| Ohio | 172,537 | 0.93× |
| Michigan | 162,016 | 1.03× |
| Washington | 141,256 | 1.17× |
| Arizona | 136,794 | 1.11× |
| Massachusetts | 132,821 | 1.12× |
| Maryland | 126,208 | 1.22× |
| Tennessee | 119,515 | 0.99× |
| Indiana | 111,028 | 1.01× |
| South Carolina | 101,248 | 1.12× |
| Louisiana | 90,100 | 1.16× |
| Missouri | 88,053 | 0.91× |
| Alabama | 86,966 | 1.04× |
| Colorado | 84,813 | 0.89× |
| Minnesota | 78,255 | 0.91× |
| Kentucky | 71,705 | 0.95× |
| Oklahoma | 69,475 | 1.04× |
| Wisconsin | 69,274 | 0.77× |
| Connecticut | 66,076 | 1.1× |
| Oregon | 65,543 | 0.95× |
| Nevada | 56,264 | 0.97× |
| Mississippi | 50,500 | 1.02× |
| Utah | 48,214 | 0.9× |
| Arkansas | 47,668 | 0.96× |
| Kansas | 45,458 | 0.96× |
| Iowa | 41,092 | 0.83× |
| Hawaii | 28,877 | 1.12× |
| New Mexico | 27,384 | 0.91× |
| Nebraska | 26,288 | 0.87× |
| Idaho | 24,287 | 0.81× |
| West Virginia | 22,472 | 0.8× |
| Washington, District of Columbia | 21,058 | 1.17× |
| Rhode Island | 19,608 | 1.02× |
| New Hampshire | 19,471 | 0.82× |
| Maine | 17,491 | 0.81× |
| Delaware | 14,602 | 0.88× |
| Alaska | 11,337 | 0.88× |
| Montana | 10,822 | 0.65× |
| South Dakota | 9,307 | 0.67× |
| North Dakota | 8,587 | 0.7× |
| Vermont | 7,772 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Insecticide | 19.7× | Home & Garden |
| Fertilizer | 9.53× | Home & Garden |
| Pesticide | 9.33× | Home & Garden |
| Herbicide | 10.67× | Home & Garden |
| Intensive farming | 13.43× | Food & Beverages |
| Forest | 3.87× | Travel & Leisure |
| Air purifier | 7.8× | Home & Garden |
| Plough | 12.99× | Home & Garden |
| Old age | 3.56× | Politics & Society |
| Immune system | 3.44× | Health |
| Retirement | 3.48× | Business & Career |
| Arthritis awareness | 4.18× | Health |
| Bacteria | 3.51× | Health |
| Medicare (United States) | 3.66× | Health |
| 1.68× | Internet & Social Media | |
| Allergen | 5.82× | Health |
| Allergy | 3.47× | Health |
| Grandparent | 2.4× | Kids & Family |
| Odor | 3.18× | Beauty & Wellness |
| Symptom | 2.24× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.27 |
| Quality Awareness | PREMIUM | 1.25 |
| Family Orientation | CONSERVATISM | 1.24 |
| Indulgence | JOY | 1.18 |
| Need for Security | CONSERVATISM | 1.14 |
| Creativity | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| Taiwan | 10.1% |
| United Kingdom | 4.9% |
See Mold audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Mold have in United States?
Mold has an estimated audience of 6,013,405 people in United States, concentrated in California and Texas.
What is the gender split and age of Mold fans?
57.8% of Mold fans are female, 42.2% are male, with an average age of 45.3 years.
Which brands do Mold fans like most?
Mold fans show strongest brand affinity for Insecticide (19.7×), Fertilizer (9.53×), and Pesticide (9.33×) over the country average.
Where do Mold fans live in United States?
Mold fans in United States are most concentrated in California (reach 940,450), Texas (reach 662,627), and Florida (reach 525,350). These three regions account for the largest share of the active audience.
What other brands do Mold fans also like?
Beyond Mold itself, the audience over-indexes on Fertilizer (9.53×), Pesticide (9.33×), Herbicide (10.67×), and Intensive farming (13.43×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mold. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.