Rascasse Audience Intelligence

Plough Audience in United States

A data profile of the people who buy, follow and care about Plough in United States — modelled from more than twelve digital signal sources. Plough has an estimated audience of 1,994,321 people in United States.

#6331among Topic in United States#802in Home & Garden

The average Plough fan in United States is 46.2 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, California, Texas.

Top brand affinities include Mold, Ace Hardware, Menards, with strongest over-indexing on Mold (12.99× the country average).

Demographically, the Plough audience skews more male with an average age of 46.2, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plough fan in United States is more male, around 46.2 years old, with strong DIY Mentality tendencies and a notable affinity for Mold.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plough profile in United States.

Audience size
2M
in United States
Gender
39.3%♀
60.7% male
Age
46.2
average years
Country rank
#14272
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plough fans

39.3% are female, 60.7% are male, average age 46.2.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Plough audience in United States
MetricValue
Female39.3%
Male60.7%
Average age46.2
Estimated audience size1,994,321
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Plough audience in United States
Age bracketShare%
16-198%
20-2910%
30-3918%
40-4928%
50+35%
Fig. 04

Worldwide distribution

61.2%

of the worldwide Plough audience comes from United States.

Worldwide audience distribution share by country for Plough
CountryShare
United States61.2%
United Kingdom8.4%
Romania4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plough audience in United States is strongest.

Fig. 05

Top regions by affinity

Plough fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~500K7.44×
02Washington, District of Columbia~8K1.28×
03Massachusetts~50K1.22×
04Maryland~40K1.20×
05Delaware~6K1.15×
06Indiana~40K1.10×
07New Jersey~60K1.09×
08Virginia~50K1.09×
09New York~100K1.04×
10Maine~7K1.03×
11Alaska~4K1.03×
12Vermont~4K1.02×
13Connecticut~20K1.00×
14New Hampshire~8K0.99×
15Rhode Island~6K0.98×
16California~200K0.96×
17Washington~40K0.95×
18Montana~5K0.95×
19North Dakota~4K0.92×
20North Carolina~50K0.91×
21South Carolina~30K0.91×
22Oregon~20K0.91×
23Minnesota~30K0.90×
24Louisiana~20K0.90×
25South Dakota~4K0.90×
26Kentucky~20K0.89×
27Kansas~10K0.88×
28Idaho~9K0.88×
29West Virginia~8K0.88×
30Georgia~50K0.87×
31Ohio~50K0.87×
32Michigan~50K0.87×
33Utah~20K0.87×
34New Mexico~9K0.87×
35Hawaii~7K0.87×
36Tennessee~30K0.86×
37Missouri~30K0.86×
38Arkansas~10K0.86×
39Illinois~60K0.85×
40Mississippi~10K0.85×
41Nebraska~8K0.85×
42Iowa~10K0.84×
43Wisconsin~30K0.83×
44Alabama~20K0.81×
45Colorado~30K0.80×
46Oklahoma~20K0.79×
47Texas~100K0.78×
48Florida~100K0.76×
49Arizona~30K0.76×
50Nevada~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Plough, United States
0.73×1.00×7.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plough audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plough audience
#·InterestCategoryAffinity×
01MoldHealth12.99×
02Drudge ReportSports3.47×
03Ace HardwareHome & Garden2.99×
04Hardware storeHome & Garden2.71×
05MenardsHome & Garden2.69×
06Solar panelHome & Garden2.65×
07Rail transportTravel & Leisure2.52×
08New York PostNews2.42×
09Discount TireShopping2.40×
10Real propertyHome & Garden2.35×
11GeneticsKids & Family2.29×
12CarGurusCars & Mobility2.22×
13AuctionShopping2.09×
14Fox News ChannelMovies & TV2.01×
15GardeningHome & Garden2.00×
16Nonprofit organizationPolitics & Society1.77×
17Capital OneBusiness & Career1.74×
18FlowerHome & Garden1.68×
19TraditionPolitics & Society1.62×
20AutoZoneCars & Mobility1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plough audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plough audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.02×
PatriotismCONSERVATISM1.86×
Community OrientationOPEN1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plough audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.45×
ExtroversionTHRILL0.63×
Social Media UsageJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plough have in United States?

Plough has an estimated audience of 1,994,321 people in United States, concentrated in Pennsylvania and California.

02

What is the gender split and age of Plough fans?

39.3% of Plough fans are female, 60.7% are male, with an average age of 46.2 years.

03

Which brands do Plough fans like most?

Plough fans show strongest brand affinity for Mold (12.99×), Ace Hardware (2.99×), and Menards (2.69×) over the country average.

04

Where do Plough fans live in United States?

Plough fans in United States are most concentrated in Pennsylvania (reach ~500K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Plough fans also like?

Beyond Plough itself, the audience over-indexes on Ace Hardware (2.99×), Menards (2.69×), Hardware store (2.71×), and Genetics (2.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Plough audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plough. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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