Plough Audience in United States

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Plough has an estimated audience of 1,994,321 people in United States. 39.3% are female, 60.7% are male, average age 46.2. Top regions: Pennsylvania, California, Texas. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Hibachi, headspace, Cherish (group).

The average Plough fan in United States is 46.2 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, Texas. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Hibachi, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Plough audience skews more male with an average age of 46.2, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Plough fans

Demographic split for Plough audience in United States
MetricValue
Female39.3%
Male60.7%
Average age46.2
Estimated audience size1,994,321

Audience persona

The typical Plough fan in United States is more male, around 46.2 years old, with strong DIY Mentality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Plough in United States
RegionReachAffinity
Pennsylvania336,6275.01×
California233,8771.07×
Texas148,5950.87×
New York123,6591.11×
Florida113,7170.84×
Illinois62,4980.94×
Georgia58,4190.95×
Virginia57,0671.17×
North Carolina56,4060.94×
Ohio56,1770.91×
New Jersey55,0591.09×
Massachusetts51,1061.3×
Michigan48,8060.94×
Maryland43,1481.26×
Washington42,7791.07×
Indiana42,5421.17×
Tennessee35,8330.9×
Arizona31,8630.78×
Missouri28,9930.9×
South Carolina28,7850.96×
Minnesota27,1090.95×
Colorado26,2420.83×
Wisconsin24,8510.83×
Oregon22,6280.99×
Kentucky21,9020.88×
Alabama21,3710.77×
Louisiana20,9380.81×
Connecticut20,3331.02×
Oklahoma15,7940.71×
Kansas13,8620.88×
Utah13,1210.73×
Arkansas12,8460.78×
Mississippi12,8080.78×
Nevada12,5520.65×
Iowa12,2620.75×
Washington, District of Columbia9,3881.57×
New Mexico8,0760.81×
Idaho7,8740.79×
New Hampshire7,8691×
Maine7,5941.06×
Nebraska7,2930.73×
West Virginia6,8210.73×
Hawaii6,7700.79×
Delaware5,5891.02×
Rhode Island5,2920.83×
Montana5,1920.94×
Alaska4,9351.16×
Vermont4,0041.14×
North Dakota2,9940.73×
South Dakota2,7820.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plough audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan13.68×Politics & Society
Hibachi13.49×Food & Beverages
headspace15.01×Health
Cherish (group)16.76×Music & Radio
Vocal harmony6.53×Music & Radio
Wok9.06×Food & Beverages
Google Home8.74×Technology & Electronics
Goop6.84×Internet & Social Media
Alaska1.96×Travel & Leisure
Ira Glass18.68×Music & Radio
Grace Slick9.37×Music & Radio
Fairy godmother7.64×Literature
El Paso County, Colorado12.43×Travel & Leisure
HispanicTV27.2×Movies & TV
Kikar HaShabbat15.01×News
Cryptic crossword13.86×Technology & Electronics
Goma15.82×Travel & Leisure
Hipster8.38×Politics & Society
Grinch3.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plough audience
TraitClusterScore
DIY MentalityTHRILL1.57
PatriotismCONSERVATISM1.34
Need for SecurityCONSERVATISM1.33
Community OrientationOPEN1.16
IndividualismJOY1.13
Quality AwarenessPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Plough
CountryShare
United States61.4%
United Kingdom8.4%
Romania4.3%

See Plough audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Plough have in United States?

Plough has an estimated audience of 1,994,321 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Plough fans?

39.3% of Plough fans are female, 60.7% are male, with an average age of 46.2 years.

Which brands do Plough fans like most?

Plough fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (13.68×), and Hibachi (13.49×) over the country average.

Where do Plough fans live in United States?

Plough fans in United States are most concentrated in Pennsylvania (reach 336,627), California (reach 233,877), and Texas (reach 148,595). These three regions account for the largest share of the active audience.

What other brands do Plough fans also like?

Beyond Plough itself, the audience over-indexes on Governor of Michigan (13.68×), Hibachi (13.49×), headspace (15.01×), and Cherish (group) (16.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plough. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.