Rascasse Audience Intelligence

Herbicide Audience in United States

A data profile of the people who buy, follow and care about Herbicide in United States — modelled from more than twelve digital signal sources. Herbicide has an estimated audience of 5,095,922 people in United States.

#3752among Topic in United States#446in Home & Garden

The average Herbicide fan in United States is 48.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Pesticide, Cockroach, Mosquito, with strongest over-indexing on Pesticide (12.75× the country average).

Demographically, the Herbicide audience skews more male with an average age of 48.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Herbicide fan in United States is more male, around 48.6 years old, with strong Patriotism tendencies and a notable affinity for Pesticide.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Herbicide profile in United States.

Audience size
5.1M
in United States
Gender
44.8%♀
55.2% male
Age
48.6
average years
Country rank
#6586
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Herbicide fans

44.8% are female, 55.2% are male, average age 48.6.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Herbicide audience in United States
MetricValue
Female44.8%
Male55.2%
Average age48.6
Estimated audience size5,095,922
Fig. 03

Age distribution

Ø 48.6
average years
Age distribution of the Herbicide audience in United States
Age bracketShare%
16-196%
20-2910%
30-3915%
40-4922%
50+47%
Fig. 04

Worldwide distribution

30.9%

of the worldwide Herbicide audience comes from United States.

Worldwide audience distribution share by country for Herbicide
CountryShare
United States30.9%
India6.7%
Thailand6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Herbicide audience in United States is strongest.

Fig. 05

Top regions by affinity

Herbicide fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~50K1.29×
02Iowa~50K1.23×
03Texas~500K1.21×
04Alabama~90K1.20×
05Louisiana~80K1.17×
06Kentucky~70K1.17×
07Oklahoma~70K1.17×
08Hawaii~30K1.17×
09Nebraska~30K1.14×
10Mississippi~50K1.13×
11North Carolina~200K1.12×
12Arkansas~50K1.12×
13Georgia~200K1.10×
14Montana~20K1.10×
15Minnesota~80K1.08×
16Idaho~30K1.08×
17South Dakota~10K1.08×
18Indiana~100K1.07×
19South Carolina~80K1.07×
20Wisconsin~80K1.05×
21Missouri~90K1.04×
22North Dakota~10K1.04×
23Virginia~100K1.03×
24New Mexico~30K1.03×
25Illinois~200K1.00×
26Tennessee~100K0.99×
27Oregon~60K0.99×
28Utah~40K0.98×
29Pennsylvania~200K0.97×
30West Virginia~20K0.97×
31Vermont~9K0.96×
32Washington~100K0.94×
33Ohio~100K0.93×
34Delaware~10K0.93×
35Alaska~10K0.91×
36California~500K0.90×
37Michigan~100K0.90×
38Maryland~80K0.90×
39Arizona~90K0.89×
40Maine~20K0.89×
41Florida~300K0.88×
42New Jersey~100K0.88×
43Colorado~70K0.88×
44Connecticut~50K0.88×
45New Hampshire~20K0.88×
46Rhode Island~10K0.88×
47Massachusetts~80K0.81×
48Nevada~40K0.80×
49Washington, District of Columbia~10K0.80×
50New York~200K0.72×
Fig. 06

Affinity by region

Affinity by region — Herbicide, United States
0.72×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Herbicide audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Herbicide audience
#·InterestCategoryAffinity×
01CockroachPets & Animals20.67×
02Bed bugHome & Garden13.54×
03PesticideHome & Garden12.75×
04MoldHealth10.67×
05MosquitoPets & Animals9.73×
06SnakePets & Animals7.22×
07BiotechnologyBusiness & Career5.71×
08Cancer awarenessHealth3.29×
09RetirementBusiness & Career3.26×
10Tractor Supply CompanyShopping3.19×
11Hardware storeHome & Garden2.70×
12GeneticsKids & Family2.40×
13Fox News ChannelMovies & TV2.36×
14TraditionPolitics & Society2.28×
15Nonprofit organizationPolitics & Society2.21×
16American AirlinesTravel & Leisure2.05×
17Planet FitnessSports1.96×
18Breaking newsMovies & TV1.75×
19Donald TrumpPolitics & Society1.69×
20Health careBusiness & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Herbicide audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Herbicide audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.08×
Need for SecurityCONSERVATISM1.72×
Career OrientationPOWER1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Herbicide audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Design AffinityPREMIUM0.81×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Herbicide have in United States?

Herbicide has an estimated audience of 5,095,922 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Herbicide fans?

44.8% of Herbicide fans are female, 55.2% are male, with an average age of 48.6 years.

03

Which brands do Herbicide fans like most?

Herbicide fans show strongest brand affinity for Pesticide (12.75×), Cockroach (20.67×), and Mosquito (9.73×) over the country average.

04

Where do Herbicide fans live in United States?

Herbicide fans in United States are most concentrated in Texas (reach ~500K), California (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Herbicide fans also like?

Beyond Herbicide itself, the audience over-indexes on Cockroach (20.67×), Mosquito (9.73×), Mold (10.67×), and Cancer awareness (3.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Herbicide audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Herbicide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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