Mold Audience in Germany
Mold has an estimated audience of 502,637 people in Germany. 52.7% are female, 47.3% are male, average age 45.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Environmental remediation, Laundry room, Hex (board game), Building restoration, Real estate appraisal.
The average Mold fan in Germany is 45.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Environmental remediation, Laundry room, Hex (board game), with strongest over-indexing on Environmental remediation (96.62× the country average). Demographically, the Mold audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Mold fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 45.1 |
| Estimated audience size | 502,637 |
Audience persona
The typical Mold fan in Germany is balanced, around 45.1 years old, with strong DIY Mentality tendencies and a notable affinity for Environmental remediation.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,555 | 1.06× |
| Bayern | 102,468 | 1.27× |
| Baden-Württemberg | 78,321 | 1.14× |
| Hessen | 57,358 | 1.5× |
| Niedersachsen | 44,114 | 0.9× |
| Berlin | 39,877 | 1.77× |
| Rheinland-Pfalz | 24,525 | 0.97× |
| Sachsen | 19,371 | 0.79× |
| Schleswig-Holstein | 15,963 | 0.88× |
| Hamburg | 13,539 | 1.19× |
| Brandenburg | 11,465 | 0.74× |
| Thüringen | 8,159 | 0.64× |
| Sachsen-Anhalt | 7,968 | 0.61× |
| Mecklenburg-Vorpommern | 5,391 | 0.56× |
| Bremen | 5,296 | 1.23× |
| Saarland | 4,574 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Environmental remediation | 96.62× | Politics & Society |
| Laundry room | 61.75× | Home & Garden |
| Hex (board game) | 220.76× | |
| Building restoration | 48.42× | Home & Garden |
| Real estate appraisal | 22.37× | Business & Career |
| Humidity | 40.88× | Home & Garden |
| Water damage | 44.55× | Home & Garden |
| Spore | 81.2× | Health |
| Groundwater | 28.21× | Home & Garden |
| Green building | 10.92× | Home & Garden |
| Thermal insulation | 17.22× | Home & Garden |
| Real estate economics | 8.74× | Business & Career |
| Bamboo textiles | 148.11× | Fashion & Accessoires |
| Mite | 32.54× | Health |
| Rain gutter | 37.08× | Home & Garden |
| Home insurance | 11.79× | Business & Career |
| Bauhaus | 3.47× | Shopping |
| Frost | 11.61× | Music & Radio |
| Terrace (building) | 6.03× | Home & Garden |
| Techniker Krankenkasse | 5.6× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.61 |
| Quality Awareness | PREMIUM | 1.56 |
| Need for Security | CONSERVATISM | 1.3 |
| Family Orientation | CONSERVATISM | 1.27 |
| Price Sensitivity | PREMIUM | 1.26 |
| Convenience Orientation | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| Taiwan | 10.1% |
| United Kingdom | 4.9% |
See Mold audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mold have in Germany?
Mold has an estimated audience of 502,637 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mold fans?
52.7% of Mold fans are female, 47.3% are male, with an average age of 45.1 years.
Which brands do Mold fans like most?
Mold fans show strongest brand affinity for Environmental remediation (96.62×), Laundry room (61.75×), and Hex (board game) (220.76×) over the country average.
Where do Mold fans live in Germany?
Mold fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,555), Bayern (reach 102,468), and Baden-Württemberg (reach 78,321). These three regions account for the largest share of the active audience.
What other brands do Mold fans also like?
Beyond Mold itself, the audience over-indexes on Laundry room (61.75×), Hex (board game) (220.76×), Building restoration (48.42×), and Real estate appraisal (22.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mold. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.