Rascasse Audience Intelligence

Mold Audience in Germany

A data profile of the people who buy, follow and care about Mold in Germany — modelled from more than twelve digital signal sources. Mold has an estimated audience of 502,637 people in Germany.

#4671among Topic in Germany#350in Health

The average Mold fan in Germany is 45.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Environmental remediation, Laundry room, Hex (board game), with strongest over-indexing on Environmental remediation (96.62× the country average).

Demographically, the Mold audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mold fan in Germany is balanced, around 45.1 years old, with strong DIY Mentality tendencies and a notable affinity for Environmental remediation.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mold profile in Germany.

Audience size
503K
in Germany
Gender
52.7%♀
47.3% male
Age
45.1
average years
Country rank
#11696
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mold fans

52.7% are female, 47.3% are male, average age 45.1.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Mold audience in Germany
MetricValue
Female52.7%
Male47.3%
Average age45.1
Estimated audience size502,637
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Mold audience in Germany
Age bracketShare%
16-198%
20-2912%
30-3920%
40-4929%
50+30%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Mold audience comes from Germany.

Worldwide audience distribution share by country for Mold
CountryShare
United States27.7%
Taiwan10.1%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mold audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mold fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.65×
02Hessen~60K1.46×
03Bayern~100K1.23×
04Bremen~5K1.22×
05Hamburg~10K1.16×
06Baden-Württemberg~80K1.12×
07Nordrhein-Westfalen~100K1.02×
08Rheinland-Pfalz~20K0.97×
09Schleswig-Holstein~20K0.91×
10Niedersachsen~40K0.90×
11Saarland~5K0.86×
12Sachsen~20K0.82×
13Brandenburg~10K0.81×
14Thüringen~10K0.76×
15Sachsen-Anhalt~9K0.72×
16Mecklenburg-Vorpommern~7K0.69×
Fig. 06

Affinity by region

Affinity by region — Mold, Germany
0.69×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mold audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mold audience
#·InterestCategoryAffinity×
01Hex (board game)Video / Board Game220.76×
02Bamboo textilesFashion & Accessoires148.11×
03Environmental remediationPolitics & Society96.62×
04SporeHealth81.20×
05Laundry roomHome & Garden61.75×
06Building restorationHome & Garden48.42×
07BauerfeindHealth45.21×
08Water damageHome & Garden44.55×
09HumidityHome & Garden40.88×
10Rain gutterHome & Garden37.08×
11MiteHealth32.54×
12GroundwaterHome & Garden28.21×
13Real estate appraisalBusiness & Career22.37×
14Thermal insulationHome & Garden17.22×
15Home insuranceBusiness & Career11.79×
16Green buildingHome & Garden10.92×
17Real estate economicsBusiness & Career8.74×
18Terrace (building)Home & Garden6.03×
19Techniker KrankenkasseBusiness & Career5.60×
20BauhausShopping3.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mold audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mold audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.90×
Need for SecurityCONSERVATISM1.88×
Convenience OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mold audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Early Adopter MentalityPOWER0.76×
ExtroversionTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mold have in Germany?

Mold has an estimated audience of 502,637 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mold fans?

52.7% of Mold fans are female, 47.3% are male, with an average age of 45.1 years.

03

Which brands do Mold fans like most?

Mold fans show strongest brand affinity for Environmental remediation (96.62×), Laundry room (61.75×), and Hex (board game) (220.76×) over the country average.

04

Where do Mold fans live in Germany?

Mold fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Mold fans also like?

Beyond Mold itself, the audience over-indexes on Laundry room (61.75×), Hex (board game) (220.76×), Bauerfeind (45.21×), and Building restoration (48.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Mold audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mold. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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