Rascasse Audience Intelligence

Humidity Audience in Germany

Name: Humidity — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Humidity in Germany — modelled from more than twelve digital signal sources. Humidity has an estimated audience of 280,509 people in Germany.

#6396among Topic in Germany #866in Home & Garden

The average Humidity fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mold, Home insurance, Efficient energy use, with strongest over-indexing on Mold (40.88× the country average).

Demographically, the Humidity audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Individualism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Humidity fan in Germany is more female, around 41.5 years old, with strong Individualism tendencies and a notable affinity for Mold.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Humidity profile in Germany.

Audience size

281K

in Germany

Gender

60.6%♀

39.4% male

Age

41.5

average years

Country rank

#18219

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Humidity fans

60.6% are female, 39.4% are male, average age 41.5.

Fig. 02

Gender split

60.6%

Female

39.4%

Male

Demographic split for Humidity audience in Germany
Metric	Value
Female	60.6%
Male	39.4%
Average age	41.5
Estimated audience size	280,509

Fig. 03

Age distribution

Age distribution of the Humidity audience in Germany
Age bracket	Share	%
16-19		14%
20-29		16%
30-39		23%
40-49		26%
50+		21%

Fig. 04

Worldwide distribution

1.3%

of the worldwide Humidity audience comes from Germany.

Worldwide audience distribution share by country for Humidity
Country	Share
United States	13.6%
Thailand	6.8%
Taiwan	5.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Humidity audience in Germany is strongest.

Fig. 05

Top regions by affinity

Humidity fans by region: top regions in Germany
#	Region	Reach	×
01	Niedersachsen	~40K	1.37×
02	Nordrhein-Westfalen	~80K	1.26×
03	Rheinland-Pfalz	~20K	1.23×
04	Schleswig-Holstein	~10K	1.19×
05	Baden-Württemberg	~40K	1.17×
06	Saarland	~4K	1.15×
07	Bayern	~50K	1.13×
08	Hessen	~20K	1.02×
09	Brandenburg	~8K	0.93×
10	Hamburg	~6K	0.91×
11	Bremen	~2K	0.86×
12	Thüringen	~6K	0.83×
13	Mecklenburg-Vorpommern	~4K	0.83×
14	Sachsen	~10K	0.82×
15	Sachsen-Anhalt	~6K	0.80×
16	Berlin	~9K	0.72×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Humidity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Humidity audience
#	Interest	Category	×
01	Mold	Health	40.88×
02	Home insurance	Business & Career	20.81×
03	General practitioner	Health	13.64×
04	Customer satisfaction	Business & Career	13.59×
05	AccuWeather	Home & Garden	9.29×
06	Fertilizer	Home & Garden	7.93×
07	Central heating	Home & Garden	7.87×
08	Non-alcoholic beverage	Food & Beverages	6.22×
09	Efficient energy use	Technology & Electronics	5.23×
10	Solar power	Home & Garden	4.76×
11	HVAC	Home & Garden	4.10×
12	Political science	Business & Career	3.61×
13	Photovoltaics	Home & Garden	3.40×
14	Junge Freiheit	News	3.33×
15	Solar energy	Home & Garden	3.13×
16	Der Tagesspiegel	News	2.95×
17	Renewable energy	Business & Career	2.57×
18	Online newspaper	News	2.38×
19	Tagesschau	Movies & TV	2.34×
20	Netto Marken-Discount	Shopping	1.73×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Humidity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Humidity audience · What stands out
Trait	Cluster	Score
Individualism	JOY	2.12×
Community Orientation	OPEN	1.99×
Need for Security	CONSERVATISM	1.82×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Humidity audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.62×
Sports Activity	POWER	0.77×
Price Sensitivity	PREMIUM	0.84×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Humidity have in Germany?

Humidity has an estimated audience of 280,509 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Humidity fans?

60.6% of Humidity fans are female, 39.4% are male, with an average age of 41.5 years.

Which brands do Humidity fans like most?

Humidity fans show strongest brand affinity for Mold (40.88×), Home insurance (20.81×), and Efficient energy use (5.23×) over the country average.

Where do Humidity fans live in Germany?

Humidity fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

What other brands do Humidity fans also like?

Beyond Humidity itself, the audience over-indexes on Home insurance (20.81×), Efficient energy use (5.23×), Solar power (4.76×), and General practitioner (13.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Humidity audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Humidity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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