Humidity Audience in Germany
Humidity has an estimated audience of 280,509 people in Germany. 60.6% are female, 39.4% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Unique Gifts, Este, Veneto, Samanyolu Haber, Stucco.
The average Humidity fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Unique Gifts, Este, Veneto, with strongest over-indexing on Pillow (3.53× the country average). Demographically, the Humidity audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Humidity fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 41.5 |
| Estimated audience size | 280,509 |
Audience persona
The typical Humidity fan in Germany is more female, around 41.5 years old, with strong Sustainability tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,706 | 1.33× |
| Bayern | 54,603 | 1.21× |
| Baden-Württemberg | 48,642 | 1.27× |
| Niedersachsen | 37,975 | 1.39× |
| Hessen | 22,743 | 1.06× |
| Rheinland-Pfalz | 18,389 | 1.31× |
| Schleswig-Holstein | 11,433 | 1.14× |
| Sachsen | 10,274 | 0.75× |
| Berlin | 8,500 | 0.68× |
| Brandenburg | 7,703 | 0.89× |
| Hamburg | 5,653 | 0.89× |
| Thüringen | 5,335 | 0.75× |
| Sachsen-Anhalt | 5,160 | 0.71× |
| Saarland | 4,121 | 1.2× |
| Mecklenburg-Vorpommern | 3,791 | 0.71× |
| Bremen | 1,735 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 3.53× | Home & Garden |
| Unique Gifts | 1.64× | Shopping |
| Este, Veneto | 1.65× | Travel & Leisure |
| Samanyolu Haber | 2.89× | Movies & TV |
| Stucco | 1.68× | Home & Garden |
| Nationality | 1.84× | Politics & Society |
| Women's empowerment | 2.16× | Politics & Society |
| Socialist Federal Republic of Yugoslavia | 2.48× | Politics & Society |
| Roaming | 2.29× | Technology & Electronics |
| Geothermal heating | 2.67× | Home & Garden |
| Assisi | 3.14× | Travel & Leisure |
| Jingoism | 3.89× | Politics & Society |
| Video izle | 1.74× | |
| Faun (band) | 2.32× | Music & Radio |
| Fatteh | 5.1× | Food & Beverages |
| fatherson | 14.71× | Music & Radio |
| Eckernförde | 3.06× | Travel & Leisure |
| South Asian cuisine | 3.05× | Food & Beverages |
| Catania | 3.56× | Travel & Leisure |
| New Era (Namibia) | 1.63× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.02 |
| Indulgence | JOY | 1.95 |
| Individualism | JOY | 1.65 |
| Need for Security | CONSERVATISM | 1.53 |
| DIY Mentality | THRILL | 1.49 |
| Early Adopter Mentality | POWER | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.6% |
| Thailand | 6.8% |
| Taiwan | 5.5% |
See Humidity audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Humidity have in Germany?
Humidity has an estimated audience of 280,509 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Humidity fans?
60.6% of Humidity fans are female, 39.4% are male, with an average age of 41.5 years.
Which brands do Humidity fans like most?
Humidity fans show strongest brand affinity for Pillow (3.53×), Unique Gifts (1.64×), and Este, Veneto (1.65×) over the country average.
Where do Humidity fans live in Germany?
Humidity fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,706), Bayern (reach 54,603), and Baden-Württemberg (reach 48,642). These three regions account for the largest share of the active audience.
What other brands do Humidity fans also like?
Beyond Humidity itself, the audience over-indexes on Unique Gifts (1.64×), Este, Veneto (1.65×), Samanyolu Haber (2.89×), and Stucco (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Humidity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.