Rascasse Audience Intelligence

Humidity Audience in United States

A data profile of the people who buy, follow and care about Humidity in United States — modelled from more than twelve digital signal sources. Humidity has an estimated audience of 3,009,984 people in United States.

#5097among Topic in United States#629in Home & Garden

The average Humidity fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Air conditioning, Sports betting, Mold, with strongest over-indexing on Air conditioning (2.79× the country average).

Demographically, the Humidity audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Individualism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Humidity fan in United States is more female, around 42.5 years old, with strong Individualism tendencies and a notable affinity for Air conditioning.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Humidity profile in United States.

Audience size
3M
in United States
Gender
60.8%♀
39.2% male
Age
42.5
average years
Country rank
#10267
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Humidity fans

60.8% are female, 39.2% are male, average age 42.5.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Humidity audience in United States
MetricValue
Female60.8%
Male39.2%
Average age42.5
Estimated audience size3,009,984
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Humidity audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3918%
40-4923%
50+29%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Humidity audience comes from United States.

Worldwide audience distribution share by country for Humidity
CountryShare
United States13.6%
Thailand6.8%
Taiwan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Humidity audience in United States is strongest.

Fig. 05

Top regions by affinity

Humidity fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.46×
02Mississippi~30K1.21×
03Louisiana~50K1.20×
04Minnesota~50K1.19×
05North Carolina~100K1.18×
06Massachusetts~70K1.16×
07Texas~300K1.13×
08Michigan~90K1.13×
09Florida~200K1.11×
10Georgia~100K1.11×
11New York~200K1.10×
12Kansas~30K1.10×
13Virginia~80K1.09×
14Maryland~60K1.07×
15Alabama~50K1.07×
16North Dakota~7K1.07×
17Missouri~50K1.06×
18New Hampshire~10K1.06×
19Maine~10K1.06×
20California~300K1.05×
21Indiana~60K1.05×
22Oklahoma~30K1.05×
23South Carolina~50K1.04×
24Kentucky~40K1.03×
25Connecticut~30K1.03×
26Iowa~30K1.03×
27South Dakota~7K1.02×
28Pennsylvania~100K1.01×
29West Virginia~10K1.00×
30New Jersey~80K0.99×
31Arkansas~20K0.98×
32Ohio~90K0.97×
33Wisconsin~40K0.97×
34Nebraska~10K0.97×
35Arizona~60K0.96×
36New Mexico~10K0.96×
37Rhode Island~9K0.94×
38Illinois~90K0.93×
39Tennessee~60K0.92×
40Vermont~5K0.92×
41Delaware~8K0.91×
42Washington~50K0.89×
43Nevada~30K0.88×
44Oregon~30K0.87×
45Washington, District of Columbia~8K0.87×
46Alaska~6K0.86×
47Idaho~10K0.77×
48Montana~6K0.75×
49Colorado~30K0.73×
50Utah~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Humidity, United States
0.71×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Humidity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Humidity audience
#·InterestCategoryAffinity×
01MoldHealth4.74×
02Sports bettingGames3.99×
03Air conditioningTechnology & Electronics2.79×
04FertilizerHome & Garden2.57×
05Life extensionHealth2.55×
06Non-alcoholic beverageFood & Beverages2.33×
07Natural skin careBeauty & Wellness2.10×
08Sustainable energyHome & Garden2.09×
09Microwave ovenHome & Garden2.02×
10Preventive healthcareHealth1.88×
11Hardware storeHome & Garden1.85×
12InnovationBusiness & Career1.80×
13Rail transportTravel & Leisure1.78×
14Ace HardwareHome & Garden1.68×
15PharmacyBusiness & Career1.67×
16Dillard'sFashion & Accessoires1.67×
17GeneticsKids & Family1.66×
18Real propertyHome & Garden1.59×
19Charitable organizationPolitics & Society1.59×
20Online newspaperNews1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Humidity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Humidity audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.47×
DIY MentalityTHRILL1.42×
Need for SecurityCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Humidity audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
Social Media UsageJOY0.83×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Humidity have in United States?

Humidity has an estimated audience of 3,009,984 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Humidity fans?

60.8% of Humidity fans are female, 39.2% are male, with an average age of 42.5 years.

03

Which brands do Humidity fans like most?

Humidity fans show strongest brand affinity for Air conditioning (2.79×), Sports betting (3.99×), and Mold (4.74×) over the country average.

04

Where do Humidity fans live in United States?

Humidity fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Humidity fans also like?

Beyond Humidity itself, the audience over-indexes on Sports betting (3.99×), Mold (4.74×), Genetics (1.66×), and Hardware store (1.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Humidity audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Humidity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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