Humidity Audience in United States

Humidity logo

Humidity has an estimated audience of 3,009,984 people in United States. 60.8% are female, 39.2% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Bank account, Women's empowerment, Brookside, Atkins diet.

The average Humidity fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Bank account, Women's empowerment, with strongest over-indexing on Combat sport (1.66× the country average). Demographically, the Humidity audience skews more female with an average age of 42.5, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Humidity fans

Demographic split for Humidity audience in United States
MetricValue
Female60.8%
Male39.2%
Average age42.5
Estimated audience size3,009,984

Audience persona

The typical Humidity fan in United States is more female, around 42.5 years old, with strong DIY Mentality tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Humidity in United States
RegionReachAffinity
California375,5481.13×
Texas305,7191.18×
Florida241,6481.19×
New York211,4651.26×
Pennsylvania103,0091.02×
Georgia102,6731.11×
North Carolina101,3411.12×
Ohio95,1621.03×
Illinois94,6900.94×
Michigan93,6561.19×
Virginia82,8121.13×
New Jersey79,2611.04×
Massachusetts75,0561.27×
Tennessee58,4240.97×
Arizona58,2970.95×
Maryland58,2661.13×
Washington57,6160.95×
Indiana55,6611.01×
Missouri51,8701.07×
Minnesota51,2471.19×
South Carolina46,9001.04×
Louisiana45,8731.18×
Alabama45,8261.09×
Wisconsin42,7600.94×
Kentucky36,5650.97×
Oklahoma36,4451.09×
Colorado35,2100.74×
Connecticut31,9711.06×
Oregon31,9430.93×
Mississippi29,5471.19×
Nevada25,6160.88×
Arkansas24,0730.97×
Iowa23,3470.94×
Kansas23,2310.98×
Hawaii19,5851.51×
Utah18,0590.67×
New Mexico15,4191.02×
West Virginia13,4810.96×
Nebraska13,2570.88×
New Hampshire12,6701.07×
Maine11,8251.1×
Idaho10,3100.68×
Rhode Island8,6820.91×
Washington, District of Columbia8,3230.92×
Delaware7,0240.85×
North Dakota6,5161.05×
South Dakota5,6790.82×
Montana4,8380.58×
Alaska4,7930.74×
Vermont4,5170.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Humidity audience
BrandAffinityCategory
Combat sport1.66×Sports
Bank account1.9×Business & Career
Women's empowerment1.83×Politics & Society
Brookside4.29×Movies & TV
Atkins diet1.59×Health
Software widget4.47×Technology & Electronics
CAC 401.57×Business & Career
Hebe1.67×Home & Garden
Lebanese cuisine1.84×Food & Beverages
Brunello Cucinelli1.76×Fashion & Accessoires
Tierra Cali1.74×Travel & Leisure
Mackenzie Foy1.67×Fashion & Accessoires
Further education2.18×Kids & Family
Tierra caliente1.59×Travel & Leisure
Al Ahly SC1.6×Sports
Certified diabetes educator2.46×Business & Career
A Streetcar Named Desire (1951 film)2.01×Movies & TV
E-box2.2×Health
Buenavista (Madrid)1.52×Travel & Leisure
Enid, Oklahoma1.65×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Humidity audience
TraitClusterScore
DIY MentalityTHRILL1.49
Design AffinityPREMIUM1.38
SustainabilityBALANCE1.34
Early Adopter MentalityPOWER1.31
Need for SecurityCONSERVATISM1.29
IndividualismJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Humidity
CountryShare
United States13.6%
Thailand6.8%
Taiwan5.5%

See Humidity audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Humidity have in United States?

Humidity has an estimated audience of 3,009,984 people in United States, concentrated in California and Texas.

What is the gender split and age of Humidity fans?

60.8% of Humidity fans are female, 39.2% are male, with an average age of 42.5 years.

Which brands do Humidity fans like most?

Humidity fans show strongest brand affinity for Combat sport (1.66×), Bank account (1.9×), and Women's empowerment (1.83×) over the country average.

Where do Humidity fans live in United States?

Humidity fans in United States are most concentrated in California (reach 375,548), Texas (reach 305,719), and Florida (reach 241,648). These three regions account for the largest share of the active audience.

What other brands do Humidity fans also like?

Beyond Humidity itself, the audience over-indexes on Bank account (1.9×), Women's empowerment (1.83×), Brookside (4.29×), and Atkins diet (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Humidity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.