Mite Audience in Germany
Mite has an estimated audience of 279,688 people in Germany. 59.6% are female, 40.4% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, South Asian cuisine, Rossmann, Loincloth, ICF International.
The average Mite fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, South Asian cuisine, Rossmann, with strongest over-indexing on Pillow (17.36× the country average). Demographically, the Mite audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Mite fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 43.1 |
| Estimated audience size | 279,688 |
Audience persona
The typical Mite fan in Germany is more female, around 43.1 years old, with strong Family Orientation tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,394 | 1.17× |
| Bayern | 47,705 | 1.06× |
| Baden-Württemberg | 42,900 | 1.12× |
| Niedersachsen | 29,540 | 1.09× |
| Hessen | 23,467 | 1.1× |
| Rheinland-Pfalz | 15,535 | 1.11× |
| Sachsen | 12,691 | 0.93× |
| Berlin | 12,394 | 0.99× |
| Schleswig-Holstein | 9,349 | 0.93× |
| Brandenburg | 8,129 | 0.94× |
| Sachsen-Anhalt | 6,624 | 0.91× |
| Hamburg | 6,473 | 1.02× |
| Thüringen | 6,160 | 0.86× |
| Mecklenburg-Vorpommern | 4,595 | 0.86× |
| Saarland | 3,308 | 0.96× |
| Bremen | 2,250 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 17.36× | Home & Garden |
| South Asian cuisine | 21.15× | Food & Beverages |
| Rossmann | 1.59× | Shopping |
| Loincloth | 5.1× | Fashion & Accessoires |
| ICF International | 45.86× | Business & Career |
| Progressive rock | 2.3× | Music & Radio |
| Gil Ofarim | 1.64× | Music & Radio |
| Artistic inspiration | 1.54× | Arts & Culture |
| Efficiency | 11.29× | Business & Career |
| Natural rubber | 2.22× | Cars & Mobility |
| Škoda Kodiaq | 1.8× | Cars & Mobility |
| Jack White | 1.57× | Movies & TV |
| Hennef (Sieg) | 6.13× | Travel & Leisure |
| Hückelhoven | 5.49× | Travel & Leisure |
| Jalebi | 8.8× | Food & Beverages |
| Corfu (regional unit) | 2.04× | Travel & Leisure |
| Socialist Federal Republic of Yugoslavia | 2.73× | Politics & Society |
| Home Delivery | 1.68× | Food & Beverages |
| MK | 1.7× | Music & Radio |
| Volvo V60 | 2.61× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.71 |
| Price Sensitivity | PREMIUM | 1.64 |
| Convenience Orientation | PREMIUM | 1.55 |
| Tradition | CONSERVATISM | 1.5 |
| Indulgence | JOY | 1.49 |
| Sustainability | BALANCE | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Taiwan | 20.1% |
| United States | 13.4% |
| Japan | 9.3% |
See Mite audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mite have in Germany?
Mite has an estimated audience of 279,688 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mite fans?
59.6% of Mite fans are female, 40.4% are male, with an average age of 43.1 years.
Which brands do Mite fans like most?
Mite fans show strongest brand affinity for Pillow (17.36×), South Asian cuisine (21.15×), and Rossmann (1.59×) over the country average.
Where do Mite fans live in Germany?
Mite fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,394), Bayern (reach 47,705), and Baden-Württemberg (reach 42,900). These three regions account for the largest share of the active audience.
What other brands do Mite fans also like?
Beyond Mite itself, the audience over-indexes on South Asian cuisine (21.15×), Rossmann (1.59×), Loincloth (5.1×), and ICF International (45.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.