Mite Audience in United States

Mite has an estimated audience of 1,256,678 people in United States. 62.9% are female, 37.1% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Google Images, Vincent Cassel, Autism Awareness, Diabetes mellitus awareness, Microblogging.

The average Mite fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Images, Vincent Cassel, Autism Awareness, with strongest over-indexing on Google Images (47.6× the country average). Demographically, the Mite audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Mite fans

Demographic split for Mite audience in United States
MetricValue
Female62.9%
Male37.1%
Average age41.7
Estimated audience size1,256,678

Audience persona

The typical Mite fan in United States is more female, around 41.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Images.

Top regions in United States

Top regions ranked by reach for Mite in United States
RegionReachAffinity
California166,0461.2×
Texas120,7821.12×
Florida87,5711.03×
New York76,0071.08×
Illinois66,8481.6×
Pennsylvania43,7111.03×
North Carolina42,1621.12×
Ohio41,9911.08×
Georgia39,2651.01×
Michigan36,0221.1×
Virginia32,7421.07×
New Jersey30,7880.96×
Massachusetts26,9551.09×
Tennessee26,1641.04×
Indiana25,7481.12×
Washington24,4660.97×
Missouri23,4671.16×
Arizona21,0890.82×
Maryland20,3060.94×
South Carolina18,8991×
Kentucky17,3081.1×
Wisconsin17,2730.91×
Alabama16,9910.97×
Colorado16,6180.84×
Louisiana16,6051.02×
Oklahoma16,2251.16×
Minnesota15,2060.84×
Oregon13,9220.97×
Connecticut12,6371×
Arkansas11,7851.14×
Kansas11,2381.13×
Utah10,6920.95×
Iowa10,6411.03×
Mississippi10,4751.01×
Nevada10,4150.86×
Hawaii7,5591.4×
Idaho6,1350.97×
Nebraska6,1240.97×
West Virginia5,9811.02×
New Mexico5,8900.93×
New Hampshire4,4990.91×
Maine4,1030.91×
Rhode Island3,4780.87×
Washington, District of Columbia3,3610.89×
Delaware2,9800.86×
Montana2,8420.82×
South Dakota2,6290.9×
Vermont2,0380.92×
North Dakota1,9530.76×
Alaska1,7160.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mite audience
BrandAffinityCategory
Google Images47.6×Internet & Social Media
Vincent Cassel86.01×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Michelle Monaghan20×Movies & TV
Income tax13.19×Business & Career
John Malkovich20×Movies & TV
Kia Sportage19.15×Cars & Mobility
Luxury Travel10.84×Travel & Leisure
Meg Ryan12.7×Movies & TV
Boston Marathon12.74×Sports
Horoscope7.16×Health
Prepackaged meal12.2×Food & Beverages
SimCity18.96×Games
Whole grain10.75×Food & Beverages
Charles, Prince of Wales18.87×Politics & Society
Pet insurance11.85×Pets & Animals
Cross-country skiing10.12×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mite audience
TraitClusterScore
Luxury OrientationPREMIUM2.78
Risk AppetiteTHRILL1.46
Price SensitivityPREMIUM1.38
Quality AwarenessPREMIUM1.38
Family OrientationCONSERVATISM1.36
Need for SecurityCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Mite
CountryShare
Taiwan20.1%
United States13.4%
Japan9.3%

See Mite audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Mite have in United States?

Mite has an estimated audience of 1,256,678 people in United States, concentrated in California and Texas.

What is the gender split and age of Mite fans?

62.9% of Mite fans are female, 37.1% are male, with an average age of 41.7 years.

Which brands do Mite fans like most?

Mite fans show strongest brand affinity for Google Images (47.6×), Vincent Cassel (86.01×), and Autism Awareness (19.03×) over the country average.

Where do Mite fans live in United States?

Mite fans in United States are most concentrated in California (reach 166,046), Texas (reach 120,782), and Florida (reach 87,571). These three regions account for the largest share of the active audience.

What other brands do Mite fans also like?

Beyond Mite itself, the audience over-indexes on Vincent Cassel (86.01×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.