Rascasse Audience Intelligence

Mite Audience in United States

A data profile of the people who buy, follow and care about Mite in United States — modelled from more than twelve digital signal sources. Mite has an estimated audience of 1,256,678 people in United States.

#7905among Topic in United States#645in Health

The average Mite fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Images, Vincent Cassel, Michelle Monaghan, with strongest over-indexing on Google Images (45.11× the country average).

Demographically, the Mite audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mite fan in United States is more female, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Google Images.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mite profile in United States.

Audience size
1.3M
in United States
Gender
62.9%♀
37.1% male
Age
41.7
average years
Country rank
#20191
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mite fans

62.9% are female, 37.1% are male, average age 41.7.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Mite audience in United States
MetricValue
Female62.9%
Male37.1%
Average age41.7
Estimated audience size1,256,678
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Mite audience in United States
Age bracketShare%
16-1918%
20-2915%
30-3917%
40-4921%
50+29%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Mite audience comes from United States.

Worldwide audience distribution share by country for Mite
CountryShare
Taiwan20.1%
United States13.4%
Japan9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mite audience in United States is strongest.

Fig. 05

Top regions by affinity

Mite fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~8K1.42×
02Illinois~60K1.32×
03California~200K1.22×
04Oklahoma~20K1.21×
05Arkansas~10K1.17×
06Kentucky~20K1.14×
07Kansas~10K1.14×
08Texas~100K1.13×
09Missouri~20K1.11×
10Indiana~30K1.10×
11West Virginia~6K1.09×
12North Carolina~40K1.08×
13Mississippi~10K1.07×
14Massachusetts~30K1.06×
15Michigan~30K1.05×
16Virginia~30K1.05×
17Louisiana~20K1.04×
18Ohio~40K1.03×
19Nebraska~6K1.03×
20New York~70K1.02×
21Pennsylvania~40K1.02×
22Tennessee~30K1.02×
23Georgia~40K1.00×
24Iowa~10K1.00×
25Florida~80K0.99×
26Alabama~20K0.99×
27Idaho~6K0.99×
28South Dakota~3K0.98×
29Washington~20K0.97×
30Connecticut~10K0.97×
31New Mexico~6K0.97×
32Maryland~20K0.96×
33South Carolina~20K0.96×
34Oregon~10K0.96×
35Utah~10K0.95×
36New Jersey~30K0.94×
37Delaware~3K0.94×
38Vermont~2K0.94×
39New Hampshire~5K0.92×
40Maine~4K0.92×
41Rhode Island~4K0.90×
42North Dakota~2K0.90×
43Wisconsin~20K0.89×
44Montana~3K0.89×
45Nevada~10K0.88×
46Arizona~20K0.87×
47Washington, District of Columbia~3K0.86×
48Minnesota~20K0.84×
49Alaska~2K0.82×
50Colorado~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Mite, United States
0.80×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mite audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mite audience
#·InterestCategoryAffinity×
01Vincent CasselMovies & TV57.95×
02Google ImagesInternet & Social Media45.11×
03Michelle MonaghanMovies & TV20.00×
04John MalkovichMovies & TV20.00×
05Rodrigo SantoroMovies & TV20.00×
06Sophie MarceauMovies & TV19.58×
07CockroachPets & Animals13.89×
08Meg RyanMovies & TV10.68×
09Josh DuhamelFashion & Accessoires8.35×
10Insect repellentHealth7.18×
11Air purifierHome & Garden6.43×
12MoldHealth6.18×
13PesticideHome & Garden4.94×
14MeijerShopping3.29×
15Sustainable energyHome & Garden3.11×
16Scooby-DooMovies & TV2.56×
17Discount storesShopping2.24×
18Google MapsInternet & Social Media1.81×
19PinterestInternet & Social Media1.66×
20FurnitureHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mite audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mite audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.69×
Family OrientationCONSERVATISM1.63×
Price SensitivityPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mite audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.75×
ExtroversionTHRILL0.82×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mite have in United States?

Mite has an estimated audience of 1,256,678 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mite fans?

62.9% of Mite fans are female, 37.1% are male, with an average age of 41.7 years.

03

Which brands do Mite fans like most?

Mite fans show strongest brand affinity for Google Images (45.11×), Vincent Cassel (57.95×), and Michelle Monaghan (20×) over the country average.

04

Where do Mite fans live in United States?

Mite fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Mite fans also like?

Beyond Mite itself, the audience over-indexes on Vincent Cassel (57.95×), Michelle Monaghan (20×), John Malkovich (20×), and Meg Ryan (10.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Mite audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →