Rascasse Audience Intelligence

Groundwater Audience in Germany

A data profile of the people who buy, follow and care about Groundwater in Germany — modelled from more than twelve digital signal sources. Groundwater has an estimated audience of 483,858 people in Germany.

#4762among Topic in Germany#662in Home & Garden

The average Groundwater fan in Germany is 46.0 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Home insurance, Mold, Tagesschau, with strongest over-indexing on Home insurance (61.11× the country average).

Demographically, the Groundwater audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Groundwater fan in Germany is more female, around 46.0 years old, with strong Spirituality tendencies and a notable affinity for Home insurance.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Groundwater profile in Germany.

Audience size
484K
in Germany
Gender
64.6%♀
35.4% male
Age
46.0
average years
Country rank
#12068
Topic in Germany
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Groundwater fans

64.6% are female, 35.4% are male, average age 46.0.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Groundwater audience in Germany
MetricValue
Female64.6%
Male35.4%
Average age46.0
Estimated audience size483,858
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Groundwater audience in Germany
Age bracketShare%
16-196%
20-2912%
30-3918%
40-4932%
50+31%
Fig. 04

Worldwide distribution

14.5%

of the worldwide Groundwater audience comes from Germany.

Worldwide audience distribution share by country for Groundwater
CountryShare
United States33.8%
Germany14.5%
Australia6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Groundwater audience in Germany is strongest.

Fig. 05

Top regions by affinity

Groundwater fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~70K1.57×
02Bayern~100K1.31×
03Baden-Württemberg~80K1.17×
04Thüringen~10K1.10×
05Bremen~5K1.10×
06Sachsen-Anhalt~10K1.04×
07Hamburg~10K1.03×
08Brandenburg~20K1.02×
09Schleswig-Holstein~20K0.99×
10Mecklenburg-Vorpommern~9K0.96×
11Nordrhein-Westfalen~100K0.95×
12Sachsen~20K0.94×
13Rheinland-Pfalz~20K0.91×
14Saarland~5K0.91×
15Hessen~30K0.90×
16Berlin~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Groundwater, Germany
0.83×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Groundwater audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Groundwater audience
#·InterestCategoryAffinity×
01Home insuranceBusiness & Career61.11×
02MoldHealth28.21×
03RoboticsTechnology & Electronics5.60×
04HVACHome & Garden5.23×
05Prince (musician)Music & Radio5.01×
06Unter UnsMovies & TV4.80×
07FertilizerHome & Garden4.71×
08ForestryHome & Garden4.56×
09Alles was zähltMovies & TV4.45×
10Political scienceBusiness & Career3.94×
11Brad PittMovies & TV3.78×
12Rail transportTravel & Leisure3.52×
13Real propertyHome & Garden3.24×
14Plug-in hybridCars & Mobility3.10×
15TransfermarktSports2.66×
16TagesschauMovies & TV2.48×
17Solar energyHome & Garden2.48×
18Renewable energyBusiness & Career2.34×
19PoliticsPolitics & Society2.10×
20Netto Marken-DiscountShopping1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Groundwater audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Groundwater audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.84×
Need for SecurityCONSERVATISM1.79×
TraditionCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Groundwater audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.50×
Price SensitivityPREMIUM0.52×
Design AffinityPREMIUM0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Groundwater have in Germany?

Groundwater has an estimated audience of 483,858 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Groundwater fans?

64.6% of Groundwater fans are female, 35.4% are male, with an average age of 46.0 years.

03

Which brands do Groundwater fans like most?

Groundwater fans show strongest brand affinity for Home insurance (61.11×), Mold (28.21×), and Tagesschau (2.48×) over the country average.

04

Where do Groundwater fans live in Germany?

Groundwater fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Groundwater fans also like?

Beyond Groundwater itself, the audience over-indexes on Mold (28.21×), Tagesschau (2.48×), HVAC (5.23×), and Alles was zählt (4.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Groundwater audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Groundwater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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