Groundwater Audience in Germany
Groundwater has an estimated audience of 483,858 people in Germany. 64.6% are female, 35.4% are male, average age 46.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Artistic inspiration, Litter box, Este, Veneto, Eindhoven, Ensiferum.
The average Groundwater fan in Germany is 46.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Artistic inspiration, Litter box, Este, Veneto, with strongest over-indexing on Artistic inspiration (1.91× the country average). Demographically, the Groundwater audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Groundwater fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 46.0 |
| Estimated audience size | 483,858 |
Audience persona
The typical Groundwater fan in Germany is more female, around 46.0 years old, with strong Sustainability tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 109,195 | 1.4× |
| Nordrhein-Westfalen | 108,166 | 1.02× |
| Baden-Württemberg | 85,282 | 1.29× |
| Niedersachsen | 47,958 | 1.02× |
| Hessen | 31,127 | 0.84× |
| Sachsen | 23,009 | 0.97× |
| Rheinland-Pfalz | 22,571 | 0.93× |
| Berlin | 18,288 | 0.85× |
| Brandenburg | 16,238 | 1.08× |
| Thüringen | 14,914 | 1.21× |
| Schleswig-Holstein | 14,408 | 0.83× |
| Sachsen-Anhalt | 13,851 | 1.1× |
| Hamburg | 9,003 | 0.82× |
| Mecklenburg-Vorpommern | 8,289 | 0.9× |
| Saarland | 5,032 | 0.85× |
| Bremen | 3,636 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 1.91× | Arts & Culture |
| Litter box | 1.73× | Pets & Animals |
| Este, Veneto | 2.83× | Travel & Leisure |
| Eindhoven | 2.23× | Travel & Leisure |
| Ensiferum | 10.77× | Music & Radio |
| Gründerzeit | 3.05× | Politics & Society |
| New Era (Namibia) | 2.32× | News |
| Google Photos | 1.52× | Technology & Electronics |
| Emperor Entertainment Group | 1.92× | Business & Career |
| Catania | 4.22× | Travel & Leisure |
| Socialist Federal Republic of Yugoslavia | 2.02× | Politics & Society |
| Free University of Berlin | 1.64× | Business & Career |
| Peugeot 308 | 1.67× | Cars & Mobility |
| Surveillance aircraft | 2.25× | |
| Gran Torino | 1.95× | Movies & TV |
| Gaelic football | 1.66× | Sports |
| Samanyolu Haber | 1.61× | Movies & TV |
| The Nice Guys | 1.87× | Movies & TV |
| Glashütte | 1.5× | Travel & Leisure |
| Hays, Kansas | 1.91× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.06 |
| DIY Mentality | THRILL | 1.86 |
| Spirituality | BALANCE | 1.81 |
| Need for Security | CONSERVATISM | 1.76 |
| Tradition | CONSERVATISM | 1.69 |
| Early Adopter Mentality | POWER | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.8% |
| Germany | 14.5% |
| Australia | 6.7% |
See Groundwater audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Groundwater have in Germany?
Groundwater has an estimated audience of 483,858 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Groundwater fans?
64.6% of Groundwater fans are female, 35.4% are male, with an average age of 46.0 years.
Which brands do Groundwater fans like most?
Groundwater fans show strongest brand affinity for Artistic inspiration (1.91×), Litter box (1.73×), and Este, Veneto (2.83×) over the country average.
Where do Groundwater fans live in Germany?
Groundwater fans in Germany are most concentrated in Bayern (reach 109,195), Nordrhein-Westfalen (reach 108,166), and Baden-Württemberg (reach 85,282). These three regions account for the largest share of the active audience.
What other brands do Groundwater fans also like?
Beyond Groundwater itself, the audience over-indexes on Litter box (1.73×), Este, Veneto (2.83×), Eindhoven (2.23×), and Ensiferum (10.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Groundwater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.