Rascasse Audience Intelligence

Groundwater Audience in United States

A data profile of the people who buy, follow and care about Groundwater in United States — modelled from more than twelve digital signal sources. Groundwater has an estimated audience of 1,130,251 people in United States.

#8247among Topic in United States#1063in Home & Garden

The average Groundwater fan in United States is 43.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, North Carolina.

Top brand affinities include Hardware store, Non-alcoholic beverage, Rail transport, with strongest over-indexing on Hardware store (2.75× the country average).

Demographically, the Groundwater audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Groundwater fan in United States is balanced, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Hardware store.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Groundwater profile in United States.

Audience size
1.1M
in United States
Gender
45.8%♀
54.2% male
Age
43.9
average years
Country rank
#21769
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Groundwater fans

45.8% are female, 54.2% are male, average age 43.9.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Groundwater audience in United States
MetricValue
Female45.8%
Male54.2%
Average age43.9
Estimated audience size1,130,251
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Groundwater audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3920%
40-4924%
50+30%
Fig. 04

Worldwide distribution

33.8%

of the worldwide Groundwater audience comes from United States.

Worldwide audience distribution share by country for Groundwater
CountryShare
United States33.8%
Germany14.5%
Australia6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Groundwater audience in United States is strongest.

Fig. 05

Top regions by affinity

Groundwater fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~80K2.31×
02Texas~200K2.05×
03Georgia~60K1.78×
04Mississippi~20K1.72×
05Ohio~50K1.46×
06Virginia~40K1.40×
07New Mexico~7K1.26×
08South Carolina~20K1.22×
09Rhode Island~4K1.20×
10Minnesota~20K1.14×
11Alabama~20K1.14×
12Louisiana~20K1.14×
13Kentucky~20K1.12×
14South Dakota~3K1.10×
15Indiana~20K1.07×
16California~100K1.06×
17Oklahoma~10K1.06×
18Arizona~20K1.05×
19Kansas~9K0.99×
20Hawaii~5K0.99×
21Arkansas~9K0.97×
22Idaho~6K0.97×
23Michigan~30K0.96×
24West Virginia~5K0.96×
25Montana~3K0.95×
26North Dakota~2K0.95×
27Alaska~2K0.94×
28Pennsylvania~40K0.93×
29Nebraska~5K0.91×
30Vermont~2K0.91×
31Maine~4K0.90×
32Connecticut~10K0.89×
33Iowa~8K0.89×
34Washington, District of Columbia~3K0.88×
35Oregon~10K0.86×
36Florida~70K0.85×
37Maryland~20K0.85×
38Missouri~20K0.85×
39New Jersey~20K0.84×
40Colorado~10K0.82×
41Delaware~3K0.82×
42Tennessee~20K0.81×
43Wisconsin~10K0.81×
44Utah~8K0.81×
45Washington~20K0.80×
46New Hampshire~4K0.79×
47Illinois~30K0.78×
48Massachusetts~20K0.78×
49Nevada~8K0.78×
50New York~40K0.66×
Fig. 06

Affinity by region

Affinity by region — Groundwater, United States
0.66×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Groundwater audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Groundwater audience
#·InterestCategoryAffinity×
01Water pollutionPolitics & Society6.24×
02Berlin WallTravel & Leisure4.50×
03Wind powerHome & Garden4.33×
04Web serverTechnology & Electronics3.66×
05Non-alcoholic beverageFood & Beverages3.33×
06Hardware storeHome & Garden2.75×
07Rail transportTravel & Leisure2.73×
08Real propertyHome & Garden2.25×
09Master of Business AdministrationBusiness & Career2.22×
10Discount TireShopping2.15×
11Ace HardwareHome & Garden2.05×
12PhilanthropyArts & Culture1.98×
13Public transportCars & Mobility1.94×
14GeneticsKids & Family1.81×
15NASDAQBusiness & Career1.77×
16Charitable organizationPolitics & Society1.69×
17MenardsHome & Garden1.68×
18Britney SpearsMusic & Radio1.64×
19PharmacyBusiness & Career1.60×
20AuctionShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Groundwater audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Groundwater audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.40×
DIY MentalityTHRILL1.96×
Community OrientationOPEN1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Groundwater audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.46×
Social Media UsageJOY0.55×
Luxury OrientationPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Groundwater have in United States?

Groundwater has an estimated audience of 1,130,251 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Groundwater fans?

45.8% of Groundwater fans are female, 54.2% are male, with an average age of 43.9 years.

03

Which brands do Groundwater fans like most?

Groundwater fans show strongest brand affinity for Hardware store (2.75×), Non-alcoholic beverage (3.33×), and Rail transport (2.73×) over the country average.

04

Where do Groundwater fans live in United States?

Groundwater fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and North Carolina (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Groundwater fans also like?

Beyond Groundwater itself, the audience over-indexes on Non-alcoholic beverage (3.33×), Rail transport (2.73×), Web server (3.66×), and Real property (2.25×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Groundwater audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Groundwater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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