Groundwater Audience in United States

Groundwater logo

Groundwater has an estimated audience of 1,130,251 people in United States. 45.8% are female, 54.2% are male, average age 43.9. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Mackenzie Foy.

The average Groundwater fan in United States is 43.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Groundwater audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Groundwater fans

Demographic split for Groundwater audience in United States
MetricValue
Female45.8%
Male54.2%
Average age43.9
Estimated audience size1,130,251

Audience persona

The typical Groundwater fan in United States is balanced, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Groundwater in United States
RegionReachAffinity
Texas165,3461.7×
California145,5831.17×
Florida95,7921.25×
North Carolina62,9241.85×
New York55,0370.87×
Georgia52,0331.49×
Virginia39,0431.42×
Pennsylvania33,6240.88×
Ohio29,2620.84×
Illinois27,7350.74×
Michigan27,6300.93×
New Jersey26,5930.93×
Tennessee25,5151.13×
Washington22,0060.97×
Arizona21,6760.94×
Massachusetts20,8940.94×
Maryland20,2781.04×
Indiana18,8500.91×
Colorado17,1280.96×
South Carolina16,7030.98×
Minnesota16,1110.99×
Mississippi15,1131.62×
Alabama14,8630.94×
Louisiana14,8601.02×
Missouri14,4470.79×
Kentucky12,7700.9×
Wisconsin12,6840.75×
Oregon12,6370.98×
Oklahoma11,2770.9×
Connecticut10,4060.92×
Nevada9,1600.84×
Kansas8,4060.94×
Arkansas7,2660.78×
Utah7,2600.72×
Iowa7,0790.76×
West Virginia6,4581.23×
Rhode Island5,9561.66×
Nebraska5,5660.98×
Idaho4,8800.86×
New Mexico4,8300.85×
Hawaii4,5320.93×
Washington, District of Columbia3,9271.16×
Montana3,3201.06×
Maine3,2680.81×
New Hampshire2,7820.62×
Alaska2,1970.91×
South Dakota2,1430.82×
Delaware2,0920.67×
North Dakota1,8410.79×
Vermont1,8380.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Groundwater audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Mackenzie Foy6.76×Fashion & Accessoires
Nationality1.71×Politics & Society
Eurail16.57×Cars & Mobility
Oneida County, New York11.18×
Parral, Chihuahua9.05×Travel & Leisure
Justice1.61×Politics & Society
Sailor2.44×Travel & Leisure
Birthday Gifts1.52×Kids & Family
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.29×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
charvel guitars12.76×Music & Radio
Voter registration1.96×Politics & Society
Layne Staley2.55×Music & Radio
El Hijo del Santo12.68×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Groundwater audience
TraitClusterScore
PatriotismCONSERVATISM2.52
DIY MentalityTHRILL2.06
Career OrientationPOWER1.61
Community OrientationOPEN1.54
TravellingTHRILL1.51
Need for SecurityCONSERVATISM1.5

Worldwide distribution

Worldwide audience distribution share by country for Groundwater
CountryShare
United States33.8%
Germany14.5%
Australia6.7%

See Groundwater audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Groundwater have in United States?

Groundwater has an estimated audience of 1,130,251 people in United States, concentrated in Texas and California.

What is the gender split and age of Groundwater fans?

45.8% of Groundwater fans are female, 54.2% are male, with an average age of 43.9 years.

Which brands do Groundwater fans like most?

Groundwater fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Groundwater fans live in United States?

Groundwater fans in United States are most concentrated in Texas (reach 165,346), California (reach 145,583), and Florida (reach 95,792). These three regions account for the largest share of the active audience.

What other brands do Groundwater fans also like?

Beyond Groundwater itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), The Historian (16.48×), and Mackenzie Foy (6.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Groundwater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.