Rascasse Audience Intelligence

Laundry room Audience in Germany

A data profile of the people who buy, follow and care about Laundry room in Germany — modelled from more than twelve digital signal sources. Laundry room has an estimated audience of 605,250 people in Germany.

#4212among Topic in Germany#591in Home & Garden

The average Laundry room fan in Germany is 44.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Home insurance, Mold, Refrigerator, with strongest over-indexing on Home insurance (35.75× the country average).

Demographically, the Laundry room audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Laundry room fan in Germany is more female, around 44.3 years old, with strong Quality Awareness tendencies and a notable affinity for Home insurance.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laundry room profile in Germany.

Audience size
605K
in Germany
Gender
85.8%♀
14.2% male
Age
44.3
average years
Country rank
#10028
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laundry room fans

85.8% are female, 14.2% are male, average age 44.3.

Fig. 02

Gender split

85.8%
Female
14.2%
Male
Demographic split for Laundry room audience in Germany
MetricValue
Female85.8%
Male14.2%
Average age44.3
Estimated audience size605,250
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Laundry room audience in Germany
Age bracketShare%
16-196%
20-2914%
30-3924%
40-4931%
50+24%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Laundry room audience comes from Germany.

Worldwide audience distribution share by country for Laundry room
CountryShare
United States33.6%
Canada6.9%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laundry room audience in Germany is strongest.

Fig. 05

Top regions by affinity

Laundry room fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.44×
02Rheinland-Pfalz~40K1.32×
03Nordrhein-Westfalen~200K1.30×
04Bayern~100K1.23×
05Hessen~60K1.20×
06Saarland~9K1.18×
07Niedersachsen~70K1.16×
08Bremen~5K1.05×
09Berlin~30K1.01×
10Hamburg~10K1.00×
11Schleswig-Holstein~20K0.93×
12Thüringen~10K0.83×
13Mecklenburg-Vorpommern~9K0.79×
14Sachsen-Anhalt~10K0.78×
15Brandenburg~10K0.75×
16Sachsen~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Laundry room, Germany
0.71×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laundry room audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laundry room audience
#·InterestCategoryAffinity×
01MoldHealth61.75×
02Home insuranceBusiness & Career35.75×
03ElectroluxHome & Garden31.94×
04Customer satisfactionBusiness & Career25.14×
05Laundry detergentHome & Garden22.00×
06RefrigeratorHome & Garden15.77×
07KitchenwareHome & Garden12.15×
08MieleHome & Garden12.00×
09BlenderHome & Garden11.56×
10DishwasherHome & Garden11.44×
11CleanlinessHome & Garden10.94×
12RetirementBusiness & Career10.05×
13AllergyHealth9.75×
14Real propertyHome & Garden7.77×
15Preventive healthcareHealth7.54×
16Breaking BadMovies & TV7.54×
17HVACHome & Garden6.79×
18Modern architectureArts & Culture3.76×
19Home AppliancesHome & Garden3.11×
20TagesschauMovies & TV1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laundry room audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laundry room audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.59×
Early Adopter MentalityPOWER1.88×
MindfulnessBALANCE1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laundry room audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.51×
PatriotismCONSERVATISM0.67×
Risk AppetiteTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Laundry room have in Germany?

Laundry room has an estimated audience of 605,250 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Laundry room fans?

85.8% of Laundry room fans are female, 14.2% are male, with an average age of 44.3 years.

03

Which brands do Laundry room fans like most?

Laundry room fans show strongest brand affinity for Home insurance (35.75×), Mold (61.75×), and Refrigerator (15.77×) over the country average.

04

Where do Laundry room fans live in Germany?

Laundry room fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Laundry room fans also like?

Beyond Laundry room itself, the audience over-indexes on Mold (61.75×), Refrigerator (15.77×), Kitchenware (12.15×), and Laundry detergent (22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Laundry room audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Laundry room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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