Laundry room Audience in Germany
Laundry room has an estimated audience of 605,250 people in Germany. 85.8% are female, 14.2% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mold, Home insurance, Real property, Kitchenware, Laundry detergent.
The average Laundry room fan in Germany is 44.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mold, Home insurance, Real property, with strongest over-indexing on Mold (63.16× the country average). Demographically, the Laundry room audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Laundry room fans
| Metric | Value |
|---|---|
| Female | 85.8% |
| Male | 14.2% |
| Average age | 44.3 |
| Estimated audience size | 605,250 |
Audience persona
The typical Laundry room fan in Germany is more female, around 44.3 years old, with strong Quality Awareness tendencies and a notable affinity for Mold.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 183,196 | 1.38× |
| Bayern | 126,413 | 1.3× |
| Baden-Württemberg | 125,831 | 1.52× |
| Niedersachsen | 71,513 | 1.22× |
| Hessen | 56,409 | 1.22× |
| Rheinland-Pfalz | 42,323 | 1.4× |
| Berlin | 22,976 | 0.85× |
| Schleswig-Holstein | 20,099 | 0.92× |
| Sachsen | 18,591 | 0.63× |
| Hamburg | 13,785 | 1.01× |
| Brandenburg | 11,650 | 0.62× |
| Thüringen | 10,932 | 0.71× |
| Sachsen-Anhalt | 9,702 | 0.62× |
| Saarland | 8,856 | 1.19× |
| Mecklenburg-Vorpommern | 6,601 | 0.57× |
| Bremen | 4,345 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mold | 63.16× | Health |
| Home insurance | 30.9× | Business & Career |
| Real property | 15.48× | Home & Garden |
| Kitchenware | 12.57× | Home & Garden |
| Laundry detergent | 18.95× | Home & Garden |
| Cleanliness | 12.52× | Home & Garden |
| Electrolux | 32.35× | Home & Garden |
| Refrigerator | 8.64× | Home & Garden |
| Customer satisfaction | 22.41× | Business & Career |
| Renovation | 3.56× | Home & Garden |
| Miele | 9.47× | Home & Garden |
| Dishwasher | 9.95× | Home & Garden |
| HVAC | 4.58× | Home & Garden |
| Tagesschau | 1.94× | Movies & TV |
| Preventive healthcare | 4.71× | Health |
| Home Appliances | 3.07× | Home & Garden |
| IKEA | 2× | Home & Garden |
| Modern architecture | 3.32× | Arts & Culture |
| Pets | 1.67× | Pets & Animals |
| Terraced house | 3.79× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.09 |
| DIY Mentality | THRILL | 2.17 |
| Design Affinity | PREMIUM | 1.9 |
| Indulgence | JOY | 1.67 |
| Sustainability | BALANCE | 1.65 |
| Pet Ownership | JOY | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.6% |
| Canada | 6.9% |
| Germany | 5.3% |
See Laundry room audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Laundry room have in Germany?
Laundry room has an estimated audience of 605,250 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Laundry room fans?
85.8% of Laundry room fans are female, 14.2% are male, with an average age of 44.3 years.
Which brands do Laundry room fans like most?
Laundry room fans show strongest brand affinity for Mold (63.16×), Home insurance (30.9×), and Real property (15.48×) over the country average.
Where do Laundry room fans live in Germany?
Laundry room fans in Germany are most concentrated in Nordrhein-Westfalen (reach 183,196), Bayern (reach 126,413), and Baden-Württemberg (reach 125,831). These three regions account for the largest share of the active audience.
What other brands do Laundry room fans also like?
Beyond Laundry room itself, the audience over-indexes on Home insurance (30.9×), Real property (15.48×), Kitchenware (12.57×), and Laundry detergent (18.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Laundry room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.