Laundry room Audience in United States
Laundry room has an estimated audience of 3,821,555 people in United States. 73.4% are female, 26.6% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Indeed.com, Capital One, Google Maps, Kia Sportage, CarGurus.
The average Laundry room fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indeed.com, Capital One, Google Maps, with strongest over-indexing on Indeed.com (6.39× the country average). Demographically, the Laundry room audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Laundry room fans
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 41.7 |
| Estimated audience size | 3,821,555 |
Audience persona
The typical Laundry room fan in United States is more female, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for Indeed.com.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 508,773 | 1.21× |
| Texas | 412,113 | 1.25× |
| Florida | 339,530 | 1.31× |
| New York | 228,563 | 1.07× |
| Georgia | 152,345 | 1.29× |
| Illinois | 150,403 | 1.18× |
| Pennsylvania | 128,889 | 1× |
| North Carolina | 122,873 | 1.07× |
| New Jersey | 118,233 | 1.22× |
| Ohio | 114,301 | 0.97× |
| Michigan | 106,489 | 1.07× |
| Tennessee | 101,977 | 1.33× |
| Virginia | 89,871 | 0.97× |
| Washington | 88,619 | 1.16× |
| Arizona | 73,440 | 0.94× |
| Indiana | 71,348 | 1.02× |
| South Carolina | 70,049 | 1.22× |
| Missouri | 67,654 | 1.1× |
| Massachusetts | 67,436 | 0.9× |
| Alabama | 62,732 | 1.18× |
| Maryland | 60,994 | 0.93× |
| Wisconsin | 59,325 | 1.03× |
| Colorado | 57,134 | 0.95× |
| Louisiana | 56,027 | 1.14× |
| Nevada | 55,822 | 1.51× |
| Kentucky | 51,564 | 1.08× |
| Minnesota | 49,057 | 0.9× |
| Oklahoma | 44,163 | 1.04× |
| Connecticut | 40,008 | 1.04× |
| Oregon | 37,949 | 0.87× |
| Mississippi | 37,598 | 1.19× |
| Arkansas | 34,604 | 1.1× |
| Utah | 30,899 | 0.9× |
| Nebraska | 28,850 | 1.51× |
| Iowa | 28,197 | 0.9× |
| Kansas | 26,720 | 0.89× |
| Idaho | 19,261 | 1.01× |
| New Mexico | 15,047 | 0.79× |
| West Virginia | 14,898 | 0.84× |
| Hawaii | 13,690 | 0.83× |
| New Hampshire | 11,457 | 0.76× |
| Maine | 10,563 | 0.77× |
| Rhode Island | 10,471 | 0.86× |
| Delaware | 8,669 | 0.82× |
| Washington, District of Columbia | 8,303 | 0.72× |
| South Dakota | 7,036 | 0.8× |
| Montana | 6,912 | 0.65× |
| Alaska | 5,451 | 0.67× |
| North Dakota | 5,397 | 0.69× |
| Vermont | 4,664 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 6.39× | Business & Career |
| Capital One | 6.21× | Business & Career |
| Google Maps | 6.07× | Internet & Social Media |
| Kia Sportage | 26.67× | Cars & Mobility |
| CarGurus | 5.76× | Cars & Mobility |
| Google News | 4.75× | News |
| Enterprise Rent-A-Car | 4.77× | Cars & Mobility |
| Autism Awareness | 6.84× | Health |
| Single-family detached home | 7.61× | Home & Garden |
| Honda HR-V | 18.15× | Cars & Mobility |
| Diabetes mellitus awareness | 4.69× | Health |
| DeviantArt | 4.95× | Internet & Social Media |
| Circle K | 4.88× | Shopping |
| Bruce Willis | 5× | Movies & TV |
| AccuWeather | 4.44× | Home & Garden |
| Apple Store | 5.31× | Shopping |
| Real property | 3.59× | Home & Garden |
| ICloud | 5.99× | Technology & Electronics |
| Aaron Rodgers | 4× | Sports |
| Singer-songwriter | 2.39× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.77 |
| Design Affinity | PREMIUM | 1.45 |
| Price Sensitivity | PREMIUM | 1.36 |
| DIY Mentality | THRILL | 1.35 |
| Family Orientation | CONSERVATISM | 1.32 |
| Indulgence | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.6% |
| Canada | 6.9% |
| Germany | 5.3% |
See Laundry room audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Laundry room have in United States?
Laundry room has an estimated audience of 3,821,555 people in United States, concentrated in California and Texas.
What is the gender split and age of Laundry room fans?
73.4% of Laundry room fans are female, 26.6% are male, with an average age of 41.7 years.
Which brands do Laundry room fans like most?
Laundry room fans show strongest brand affinity for Indeed.com (6.39×), Capital One (6.21×), and Google Maps (6.07×) over the country average.
Where do Laundry room fans live in United States?
Laundry room fans in United States are most concentrated in California (reach 508,773), Texas (reach 412,113), and Florida (reach 339,530). These three regions account for the largest share of the active audience.
What other brands do Laundry room fans also like?
Beyond Laundry room itself, the audience over-indexes on Capital One (6.21×), Google Maps (6.07×), Kia Sportage (26.67×), and CarGurus (5.76×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Laundry room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.