Rascasse Audience Intelligence

Laundry room Audience in United States

A data profile of the people who buy, follow and care about Laundry room in United States — modelled from more than twelve digital signal sources. Laundry room has an estimated audience of 3,821,555 people in United States.

#4428among Topic in United States#544in Home & Garden

The average Laundry room fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Single-family detached home, Microwave oven, with strongest over-indexing on Real property (4.26× the country average).

Demographically, the Laundry room audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Laundry room fan in United States is more female, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laundry room profile in United States.

Audience size
3.8M
in United States
Gender
73.4%♀
26.6% male
Age
41.7
average years
Country rank
#8343
Topic in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laundry room fans

73.4% are female, 26.6% are male, average age 41.7.

Fig. 02

Gender split

73.4%
Female
26.6%
Male
Demographic split for Laundry room audience in United States
MetricValue
Female73.4%
Male26.6%
Average age41.7
Estimated audience size3,821,555
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Laundry room audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3921%
40-4924%
50+24%
Fig. 04

Worldwide distribution

33.6%

of the worldwide Laundry room audience comes from United States.

Worldwide audience distribution share by country for Laundry room
CountryShare
United States33.6%
Canada6.9%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laundry room audience in United States is strongest.

Fig. 05

Top regions by affinity

Laundry room fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~90K1.73×
02Georgia~200K1.39×
03Nevada~50K1.39×
04Tennessee~100K1.34×
05New Jersey~100K1.33×
06Nebraska~30K1.32×
07Louisiana~60K1.26×
08Florida~300K1.23×
09New York~300K1.22×
10California~500K1.21×
11Texas~400K1.20×
12South Carolina~70K1.16×
13Mississippi~40K1.16×
14Wisconsin~70K1.14×
15Arkansas~30K1.10×
16Kentucky~50K1.09×
17North Carolina~100K1.05×
18Pennsylvania~100K1.04×
19Missouri~60K1.04×
20Illinois~100K1.03×
21Washington~80K1.03×
22Michigan~100K1.01×
23Indiana~70K0.99×
24Idaho~20K0.99×
25Connecticut~40K0.97×
26Ohio~100K0.96×
27Oklahoma~40K0.95×
28Kansas~30K0.94×
29West Virginia~20K0.94×
30Virginia~90K0.92×
31Maryland~60K0.92×
32South Dakota~8K0.92×
33Arizona~70K0.91×
34Utah~30K0.91×
35Rhode Island~10K0.91×
36Iowa~30K0.89×
37Hawaii~10K0.87×
38Delaware~9K0.87×
39North Dakota~7K0.87×
40Colorado~50K0.86×
41Oregon~40K0.86×
42Alaska~7K0.86×
43Vermont~6K0.86×
44Minnesota~50K0.85×
45Montana~9K0.85×
46New Mexico~20K0.84×
47New Hampshire~10K0.84×
48Maine~10K0.83×
49Massachusetts~60K0.82×
50Washington, District of Columbia~9K0.80×
Fig. 06

Affinity by region

Affinity by region — Laundry room, United States
0.80×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laundry room audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laundry room audience
#·InterestCategoryAffinity×
01Home warrantyBusiness & Career13.08×
02Single-family detached homeHome & Garden7.80×
03ElectroluxHome & Garden6.67×
04Energy barFood & Beverages5.78×
05Real propertyHome & Garden4.26×
06Microwave ovenHome & Garden4.07×
07Washing machineHome & Garden3.82×
08DishwasherHome & Garden3.76×
09Property finderHome & Garden2.42×
10Home AppliancesHome & Garden2.21×
11Discount storesShopping2.06×
12SubwayFood & Beverages2.02×
13IKEAHome & Garden1.98×
14Mortgage loansBusiness & Career1.93×
15Shopping mallsShopping1.93×
16RenovationHome & Garden1.84×
17Dollar GeneralShopping1.82×
18AirbnbTravel & Leisure1.79×
19ApartmentBusiness & Career1.64×
20FurnitureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laundry room audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laundry room audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.06×
Price SensitivityPREMIUM1.53×
Convenience OrientationPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laundry room audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.83×
Risk AppetiteTHRILL0.88×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Laundry room have in United States?

Laundry room has an estimated audience of 3,821,555 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Laundry room fans?

73.4% of Laundry room fans are female, 26.6% are male, with an average age of 41.7 years.

03

Which brands do Laundry room fans like most?

Laundry room fans show strongest brand affinity for Real property (4.26×), Single-family detached home (7.8×), and Microwave oven (4.07×) over the country average.

04

Where do Laundry room fans live in United States?

Laundry room fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Laundry room fans also like?

Beyond Laundry room itself, the audience over-indexes on Single-family detached home (7.8×), Microwave oven (4.07×), Home Appliances (2.21×), and Washing machine (3.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Laundry room audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Laundry room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →