Home warranty Audience in United States

Home warranty logo

Home warranty has an estimated audience of 1,409,415 people in United States. 44.8% are female, 55.2% are male, average age 45.8. Top regions: Texas, California, Florida. Top brand affinities: AEG, Dôme (coffeehouse), Dishwasher, Hard Candy (cosmetics), Travelstart.

The average Home warranty fan in United States is 45.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include AEG, Dôme (coffeehouse), Dishwasher, with strongest over-indexing on AEG (92.44× the country average). Demographically, the Home warranty audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Home warranty fans

Demographic split for Home warranty audience in United States
MetricValue
Female44.8%
Male55.2%
Average age45.8
Estimated audience size1,409,415

Audience persona

The typical Home warranty fan in United States is more male, around 45.8 years old, with strong Quality Awareness tendencies and a notable affinity for AEG.

Top regions in United States

Top regions ranked by reach for Home warranty in United States
RegionReachAffinity
Texas182,3891.51×
California174,5871.13×
Florida83,7060.88×
Georgia59,1821.36×
New York49,9260.63×
Tennessee49,3301.74×
Illinois48,7131.04×
North Carolina47,8191.13×
Virginia47,1331.37×
Ohio46,7671.08×
Arizona44,8001.56×
Pennsylvania44,1960.93×
Maryland31,9131.32×
Michigan28,4460.77×
Missouri28,2681.24×
New Jersey26,6720.74×
Indiana26,4551.03×
Alabama24,7591.26×
South Carolina24,4651.15×
Nevada24,1511.77×
Louisiana23,3851.29×
Washington22,4440.79×
Oklahoma21,5311.38×
Colorado20,9920.94×
Kentucky19,2951.09×
Wisconsin17,6520.83×
Oregon16,9511.05×
Arkansas16,7821.45×
Mississippi16,2181.4×
Minnesota15,6960.78×
Massachusetts13,7120.49×
Kansas13,5711.22×
Utah13,1891.04×
Iowa12,8401.11×
Connecticut8,5850.61×
Nebraska7,5661.07×
Idaho7,4321.05×
New Mexico7,0431×
West Virginia6,1930.94×
Hawaii4,1360.68×
Delaware4,0731.05×
Washington, District of Columbia3,8050.9×
Alaska3,0021×
Montana2,4210.62×
Maine2,3720.47×
South Dakota2,3680.73×
New Hampshire2,0870.38×
Rhode Island1,7950.4×
North Dakota1,7820.62×
Wyoming1,1560.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home warranty audience
BrandAffinityCategory
AEG92.44×Home & Garden
Dôme (coffeehouse)77.92×Food & Beverages
Dishwasher11.3×Home & Garden
Hard Candy (cosmetics)45.09×Beauty & Wellness
Travelstart144.82×Travel & Leisure
Microwave oven6.27×Home & Garden
Surf (detergent)17.24×Home & Garden
Hotpoint98.79×Home & Garden
Handyman12.72×Home & Garden
Zanussi161.49×Home & Garden
Contract5.63×Business & Career
Laundry room13.08×Home & Garden
Major appliance12.7×Home & Garden
Clone High44.08×Movies & TV
CarGurus4.3×Cars & Mobility
Refrigerator3.78×Home & Garden
AutoZone2.87×Cars & Mobility
Electrolux11.48×Home & Garden
Insurance2.4×Business & Career
Lowe's2.26×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home warranty audience
TraitClusterScore
Quality AwarenessPREMIUM9.27
Risk AppetiteTHRILL1.68
PatriotismCONSERVATISM1.65
Price SensitivityPREMIUM1.54
Need for SecurityCONSERVATISM1.47
Family OrientationCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for Home warranty
CountryShare
United States65.3%
Japan4.8%
Canada4.8%

See Home warranty audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Home warranty have in United States?

Home warranty has an estimated audience of 1,409,415 people in United States, concentrated in Texas and California.

What is the gender split and age of Home warranty fans?

44.8% of Home warranty fans are female, 55.2% are male, with an average age of 45.8 years.

Which brands do Home warranty fans like most?

Home warranty fans show strongest brand affinity for AEG (92.44×), Dôme (coffeehouse) (77.92×), and Dishwasher (11.3×) over the country average.

Where do Home warranty fans live in United States?

Home warranty fans in United States are most concentrated in Texas (reach 182,389), California (reach 174,587), and Florida (reach 83,706). These three regions account for the largest share of the active audience.

What other brands do Home warranty fans also like?

Beyond Home warranty itself, the audience over-indexes on Dôme (coffeehouse) (77.92×), Dishwasher (11.3×), Hard Candy (cosmetics) (45.09×), and Travelstart (144.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home warranty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.