Hard Candy (cosmetics) Audience in United States

Hard Candy (cosmetics) has an estimated audience of 647,572 people in United States. 61.3% are female, 38.7% are male, average age 35.8. Top regions: California, Texas, Florida.
The average Hard Candy (cosmetics) fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of Hard Candy (cosmetics) fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 35.8 |
| Estimated audience size | 647,572 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 73,963 | 1.04× |
| Texas | 62,854 | 1.13× |
| Florida | 39,111 | 0.89× |
| New York | 34,246 | 0.95× |
| Pennsylvania | 22,496 | 1.03× |
| Illinois | 22,346 | 1.04× |
| Ohio | 20,990 | 1.05× |
| North Carolina | 19,764 | 1.01× |
| Georgia | 18,860 | 0.95× |
| Michigan | 17,830 | 1.05× |
| Virginia | 15,206 | 0.96× |
| Washington | 14,113 | 1.09× |
| Indiana | 13,800 | 1.17× |
| New Jersey | 13,726 | 0.83× |
| Tennessee | 13,683 | 1.05× |
| Arizona | 12,863 | 0.97× |
| Massachusetts | 11,681 | 0.92× |
| Missouri | 11,512 | 1.1× |
| Colorado | 10,655 | 1.04× |
| Wisconsin | 10,262 | 1.05× |
| Maryland | 10,027 | 0.9× |
| Kentucky | 9,463 | 1.17× |
| South Carolina | 9,398 | 0.96× |
| Oregon | 9,309 | 1.25× |
| Minnesota | 9,185 | 0.99× |
| Oklahoma | 8,720 | 1.21× |
| Alabama | 8,569 | 0.95× |
| Louisiana | 8,490 | 1.02× |
| Nevada | 6,210 | 0.99× |
| Utah | 6,069 | 1.05× |
| Arkansas | 5,983 | 1.12× |
| Connecticut | 5,972 | 0.92× |
| Iowa | 5,851 | 1.1× |
| Kansas | 5,337 | 1.05× |
| Mississippi | 4,913 | 0.92× |
| New Mexico | 3,841 | 1.18× |
| West Virginia | 3,467 | 1.15× |
| Nebraska | 3,360 | 1.03× |
| Idaho | 3,262 | 1.0× |
| Maine | 2,444 | 1.05× |
| New Hampshire | 2,362 | 0.93× |
| Hawaii | 1,990 | 0.72× |
| Rhode Island | 1,899 | 0.92× |
| Montana | 1,716 | 0.96× |
| Delaware | 1,577 | 0.88× |
| Washington, District of Columbia | 1,413 | 0.73× |
| South Dakota | 1,376 | 0.92× |
| Alaska | 1,370 | 0.99× |
| North Dakota | 1,221 | 0.92× |
| Vermont | 964 | 0.85× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.7% |
| Italy | 7.9% |
| United Kingdom | 5.1% |
See Hard Candy (cosmetics) audiences in other countries
More Cosmetics audiences in United States
- Cosmetics (106,705,540)
- ULTA Beauty (36,026,843)
- Eyelash (25,689,515)
- Eyebrow (21,699,631)
- Makeup Tutorials (21,577,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hard Candy (cosmetics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.