Hard Candy (cosmetics) Audience in United States
Hard Candy (cosmetics) has an estimated audience of 647,572 people in United States. 61.3% are female, 38.7% are male, average age 35.8. Top regions: California, Texas, Florida.
The average Hard Candy (cosmetics) fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Hard Candy (cosmetics) audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Quality Awareness, Pet Ownership.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of Hard Candy (cosmetics) fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 35.8 |
| Estimated audience size | 647,572 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 73,963 | 1.04× |
| Texas | 62,855 | 1.13× |
| Florida | 39,112 | 0.89× |
| New York | 34,246 | 0.95× |
| Pennsylvania | 22,496 | 1.03× |
| Illinois | 22,346 | 1.04× |
| Ohio | 20,990 | 1.05× |
| North Carolina | 19,764 | 1.01× |
| Georgia | 18,861 | 0.95× |
| Michigan | 17,831 | 1.05× |
| Virginia | 15,207 | 0.96× |
| Washington | 14,114 | 1.09× |
| Indiana | 13,801 | 1.17× |
| New Jersey | 13,726 | 0.83× |
| Tennessee | 13,683 | 1.05× |
| Arizona | 12,863 | 0.97× |
| Massachusetts | 11,681 | 0.92× |
| Missouri | 11,512 | 1.1× |
| Colorado | 10,655 | 1.04× |
| Wisconsin | 10,263 | 1.05× |
| Maryland | 10,028 | 0.9× |
| Kentucky | 9,463 | 1.17× |
| South Carolina | 9,398 | 0.96× |
| Oregon | 9,309 | 1.25× |
| Minnesota | 9,186 | 0.99× |
| Oklahoma | 8,721 | 1.21× |
| Alabama | 8,570 | 0.95× |
| Louisiana | 8,490 | 1.02× |
| Nevada | 6,211 | 0.99× |
| Utah | 6,069 | 1.05× |
| Arkansas | 5,984 | 1.12× |
| Connecticut | 5,973 | 0.92× |
| Iowa | 5,851 | 1.1× |
| Kansas | 5,338 | 1.05× |
| Mississippi | 4,913 | 0.92× |
| New Mexico | 3,842 | 1.18× |
| West Virginia | 3,467 | 1.15× |
| Nebraska | 3,361 | 1.03× |
| Idaho | 3,262 | 1× |
| Maine | 2,445 | 1.05× |
| New Hampshire | 2,363 | 0.93× |
| Hawaii | 1,991 | 0.72× |
| Rhode Island | 1,900 | 0.92× |
| Montana | 1,717 | 0.96× |
| Delaware | 1,577 | 0.88× |
| Washington, District of Columbia | 1,414 | 0.73× |
| South Dakota | 1,376 | 0.92× |
| Alaska | 1,371 | 0.99× |
| North Dakota | 1,221 | 0.92× |
| Vermont | 964 | 0.85× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.18 |
| Pet Ownership | JOY | 1.55 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Luxury Orientation | PREMIUM | 1.35 |
| Creativity | OPEN | 1.31 |
| Mindfulness | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.8% |
| Italy | 7.9% |
| United Kingdom | 5.2% |
See Hard Candy (cosmetics) audiences in other countries
More Cosmetics audiences in United States
- Cosmetics (106,705,540)
- ULTA Beauty (36,026,843)
- Eyelash (25,689,515)
- Eyebrow (21,699,631)
- Makeup Tutorials (21,577,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hard Candy (cosmetics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.