Rascasse Audience Intelligence

Hard Candy (cosmetics) Target Market in United States

A data profile of the people who buy, follow and care about Hard Candy (cosmetics) in United States — modelled from more than twelve digital signal sources. Hard Candy (cosmetics) has an estimated audience of 645,067 people in United States.

#65among Cosmetics in United States#3240among Brand in United States#365in Beauty & Wellness

The average Hard Candy (cosmetics) fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hard Candy (cosmetics) profile in United States.

Audience size
645K
in United States
Gender
61.3%♀
38.7% male
Age
35.8
average years
Country rank
#31438
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hard Candy (cosmetics)

61.3% are female, 38.7% are male, average age 35.8.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Hard Candy (cosmetics) audience in United States
MetricValue
Female61.3%
Male38.7%
Average age35.8
Estimated audience size645,067
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Hard Candy (cosmetics) audience in United States
Age bracketShare%
16-1934%
20-2915%
30-3915%
40-4920%
50+16%
Fig. 04

Worldwide distribution

35.6%

of the worldwide Hard Candy (cosmetics) audience comes from United States.

Worldwide audience distribution share by country for Hard Candy (cosmetics)
CountryShare
United States35.6%
Italy7.9%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hard Candy (cosmetics) audience in United States is strongest.

Fig. 05

Top regions by affinity

Hard Candy (cosmetics) customers by region in United States
#RegionReachAffinity×
01Oregon~9K1.20×
02West Virginia~4K1.20×
03Oklahoma~9K1.19×
04Arkansas~6K1.16×
05Indiana~10K1.14×
06Kentucky~9K1.14×
07Iowa~6K1.13×
08New Mexico~4K1.12×
09Missouri~10K1.08×
10Nebraska~4K1.08×
11Kansas~5K1.07×
12Texas~60K1.06×
13Alaska~1K1.06×
14Ohio~20K1.05×
15Idaho~3K1.05×
16Maine~2K1.05×
17Michigan~20K1.04×
18Washington~10K1.04×
19Pennsylvania~20K1.03×
20Tennessee~10K1.03×
21Utah~6K1.03×
22Wisconsin~10K1.01×
23Illinois~20K1.00×
24Colorado~10K1.00×
25Minnesota~9K1.00×
26Louisiana~8K1.00×
27Montana~2K1.00×
28South Dakota~2K1.00×
29North Carolina~20K0.99×
30California~70K0.98×
31Alabama~9K0.98×
32North Dakota~1K0.98×
33Arizona~10K0.97×
34South Carolina~9K0.96×
35Nevada~6K0.96×
36Mississippi~5K0.95×
37Georgia~20K0.94×
38Virginia~10K0.94×
39New Hampshire~2K0.94×
40Rhode Island~2K0.93×
41Delaware~2K0.93×
42Vermont~1K0.93×
43Connecticut~6K0.91×
44Maryland~10K0.90×
45New York~30K0.88×
46Massachusetts~10K0.88×
47Hawaii~2K0.87×
48Florida~40K0.85×
49New Jersey~10K0.80×
50Washington, District of Columbia~1K0.76×
Fig. 06

Affinity by region

Affinity by region — Hard Candy (cosmetics), United States
0.76×1.00×1.20×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Hard Candy (cosmetics) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hard Candy (cosmetics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →