Contract Audience in United States

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Contract has an estimated audience of 21,712,422 people in United States. 44.7% are female, 55.3% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Goop, Wok, Grinch, Vocal harmony.

The average Contract fan in United States is 44.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Goop, Wok, with strongest over-indexing on Governor of Michigan (17.7× the country average). Demographically, the Contract audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Contract fans

Demographic split for Contract audience in United States
MetricValue
Female44.7%
Male55.3%
Average age44.1
Estimated audience size21,712,422

Audience persona

The typical Contract fan in United States is more male, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Contract in United States
RegionReachAffinity
California2,855,9521.2×
Texas2,196,7831.18×
Florida1,870,0771.27×
New York1,453,6451.2×
Georgia890,7161.33×
Illinois751,8271.04×
North Carolina750,5661.15×
Virginia739,2881.4×
Pennsylvania700,1880.96×
Ohio620,7090.93×
New Jersey561,6721.02×
Michigan558,1120.98×
Maryland490,3831.31×
Washington453,5361.04×
Tennessee449,2521.03×
Arizona435,3300.98×
Massachusetts385,7120.9×
Indiana379,0930.96×
South Carolina375,7661.15×
Alabama365,2111.2×
Louisiana341,0961.22×
Missouri340,6150.97×
Colorado304,9270.89×
Minnesota274,8640.88×
Wisconsin265,0130.81×
Oklahoma264,3411.1×
Kentucky260,9600.96×
Mississippi239,0611.34×
Oregon226,7270.91×
Connecticut201,7250.93×
Nevada197,5190.94×
Arkansas181,7381.02×
Utah181,5840.93×
Kansas170,0410.99×
Iowa158,6920.89×
New Mexico105,4970.97×
Hawaii100,8111.08×
Nebraska95,3520.88×
Idaho91,8440.84×
Washington, District of Columbia85,6801.31×
West Virginia84,6370.84×
New Hampshire68,7730.8×
Maine58,6150.75×
Delaware56,6920.95×
Rhode Island54,9270.79×
Montana47,5020.79×
Alaska46,7061.01×
North Dakota39,7820.89×
South Dakota36,8390.73×
Vermont25,6380.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Contract audience
BrandAffinityCategory
Governor of Michigan17.7×Politics & Society
Goop11.06×Internet & Social Media
Wok11.85×Food & Beverages
Grinch6.79×Movies & TV
Vocal harmony7.48×Music & Radio
Hipster15.13×Politics & Society
Google Home9.65×Technology & Electronics
Hibachi11.69×Food & Beverages
El Paso County, Colorado18.7×Travel & Leisure
Cherish (group)14.99×Music & Radio
headspace12.53×Health
Grace Slick11.49×Music & Radio
Israel2.52×Travel & Leisure
Fairy godmother8.2×Literature
TV Fanatic11.29×Movies & TV
No Escape (1994 film)11.88×Movies & TV
Guitarist (magazine)10.2×Music & Radio
Kikar HaShabbat14.4×News
La Jolla7.88×Travel & Leisure
Preta Gil17.81×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Contract audience
TraitClusterScore
Quality AwarenessPREMIUM1.88
Career OrientationPOWER1.39
Need for SecurityCONSERVATISM1.36
Family OrientationCONSERVATISM1.31
Urban LifestyleOPEN1.22
TravellingTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Contract
CountryShare
United States24.3%
United Kingdom6.7%
Spain5.4%

See Contract audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Contract have in United States?

Contract has an estimated audience of 21,712,422 people in United States, concentrated in California and Texas.

What is the gender split and age of Contract fans?

44.7% of Contract fans are female, 55.3% are male, with an average age of 44.1 years.

Which brands do Contract fans like most?

Contract fans show strongest brand affinity for Governor of Michigan (17.7×), Goop (11.06×), and Wok (11.85×) over the country average.

Where do Contract fans live in United States?

Contract fans in United States are most concentrated in California (reach 2,855,952), Texas (reach 2,196,783), and Florida (reach 1,870,077). These three regions account for the largest share of the active audience.

What other brands do Contract fans also like?

Beyond Contract itself, the audience over-indexes on Goop (11.06×), Wok (11.85×), Grinch (6.79×), and Vocal harmony (7.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Contract. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.