A data profile of the people who buy, follow and care about Contract in Mexico — modelled from more than twelve digital signal sources. Contract has an estimated audience of 4,221,094 people in Mexico.
Contract has an estimated audience of 4,221,094 people in Mexico. 50.7% are female, 49.3% are male, average age 35.9. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (320.28× the country average).
Demographically, the Contract audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Travelling, Spirituality.
The typical Contract fan in Mexico is balanced, around 35.9 years old, with strong Travelling tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Contract profile in Mexico.
50.7% are female, 49.3% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 35.9 |
| Estimated audience size | 4,221,094 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 11% |
of the worldwide Contract audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 6.6% |
| Spain | 5.4% |
The strongest cross-interests of the Contract audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 548.66× | ||
| 02 | Costa Rica | Travel & Leisure | 320.28× | ||
| 03 | Shopping and fashion | Shopping | 131.91× | ||
| 04 | Game consoles | Technology & Electronics | 119.15× | ||
| 05 | Catholic Church | Politics & Society | 102.13× | ||
| 06 | Travel agency | Travel & Leisure | 102.13× | ||
| 07 | Valentine's Day | Kids & Family | 91.11× | ||
| 08 | Broadcasting of sports events | Movies & TV | 89.36× | ||
| 09 | Sarcasm | Politics & Society | 72.34× | ||
| 10 | Banana | Food & Beverages | 68.09× | ||
| 11 | Electrocardiography | Health | 63.83× | ||
| 12 | Exfoliation (cosmetology) | Beauty & Wellness | 62.10× | ||
| 13 | Pineapple | Food & Beverages | 59.57× | ||
| 14 | Shellfish | Food & Beverages | 55.32× | ||
| 15 | Mobile game | Games | 51.50× | ||
| 16 | El País | News | 46.81× | ||
| 17 | Dentistry | Business & Career | 46.81× | ||
| 18 | Zoom lens | Technology & Electronics | 46.81× | ||
| 19 | Machu Picchu | Travel & Leisure | 42.55× | ||
| 20 | Breastfeeding | Kids & Family | 37.47× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 26.57× | |
| Spirituality | BALANCE | 21.09× | |
| Urban Lifestyle | OPEN | 7.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Creativity | OPEN | 0.81× | |
| Pet Ownership | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Contract. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.