A data profile of the people who buy, follow and care about Contract in United Kingdom — modelled from more than twelve digital signal sources. Contract has an estimated audience of 5,944,507 people in United Kingdom.
The average Contract fan in United Kingdom is 45.4 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Esso, Wikipedia, WhatsApp, with strongest over-indexing on Esso (3.58× the country average).
Demographically, the Contract audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Contract fan in United Kingdom is balanced, around 45.4 years old, with strong Quality Awareness tendencies and a notable affinity for Esso.
The key figures that characterise the Contract profile in United Kingdom.
50.1% are female, 49.9% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 45.4 |
| Estimated audience size | 5,944,507 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Contract audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 6.6% |
| Spain | 5.4% |
Where the Contract audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.51× | |
| 02 | Yorkshire and the Humber | ~600K | 1.34× | |
| 03 | North East | ~200K | 1.08× | |
| 04 | Northern Ireland | ~200K | 1.07× | |
| 05 | England | ~4.5M | 1.04× | |
| 06 | South East | ~800K | 1.03× | |
| 07 | Wales | ~300K | 1.01× | |
| 08 | East Midlands | ~400K | 0.88× | |
| 09 | East of England | ~500K | 0.87× | |
| 10 | Scotland | ~500K | 0.87× | |
| 11 | South West | ~400K | 0.86× | |
| 12 | North West | ~400K | 0.59× |
The strongest cross-interests of the Contract audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Esso | Cars & Mobility | 3.58× | ||
| 02 | Risk management | Business & Career | 3.51× | ||
| 03 | Wikipedia | Internet & Social Media | 2.90× | ||
| 04 | Mobile home | Cars & Mobility | 2.79× | ||
| 05 | Betfair | Games | 2.76× | ||
| 06 | Motorhome | Cars & Mobility | 2.76× | ||
| 07 | Refrigerator | Home & Garden | 2.69× | ||
| 08 | Real property | Home & Garden | 2.57× | ||
| 09 | Internet & Social Media | 2.41× | |||
| 10 | Hot tub | Home & Garden | 2.37× | ||
| 11 | William Hill (bookmaker) | Games | 2.32× | ||
| 12 | Dentistry | Business & Career | 2.23× | ||
| 13 | Satire | Literature | 2.10× | ||
| 14 | HVAC | Home & Garden | 2.08× | ||
| 15 | Hobby | Home & Garden | 1.89× | ||
| 16 | Volunteering | Politics & Society | 1.83× | ||
| 17 | Distilled beverage | Food & Beverages | 1.74× | ||
| 18 | Aldi | Shopping | 1.71× | ||
| 19 | TripAdvisor | Travel & Leisure | 1.62× | ||
| 20 | Kitchen | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.63× | |
| Need for Security | CONSERVATISM | 1.52× | |
| Convenience Orientation | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.70× | |
| Community Orientation | OPEN | 0.76× | |
| Mindfulness | BALANCE | 0.77× |
Contract has an estimated audience of 5,944,507 people in United Kingdom, concentrated in England and South East.
50.1% of Contract fans are female, 49.9% are male, with an average age of 45.4 years.
Contract fans show strongest brand affinity for Esso (3.58×), Wikipedia (2.9×), and WhatsApp (2.41×) over the country average.
Contract fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~800K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Contract itself, the audience over-indexes on Wikipedia (2.9×), WhatsApp (2.41×), William Hill (bookmaker) (2.32×), and Refrigerator (2.69×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Contract. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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