Contract Audience in Germany
Contract has an estimated audience of 1,173,622 people in Germany. 34.5% are female, 65.5% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Cocktail, Litter box, Medieval fantasy, Stradivarius.
The average Contract fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Cocktail, Litter box, with strongest over-indexing on Pillow (2.2× the country average). Demographically, the Contract audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Contract fans
| Metric | Value |
|---|---|
| Female | 34.5% |
| Male | 65.5% |
| Average age | 41.2 |
| Estimated audience size | 1,173,622 |
Audience persona
The typical Contract fan in Germany is more male, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 293,676 | 1.14× |
| Bayern | 199,859 | 1.06× |
| Baden-Württemberg | 160,152 | 1× |
| Niedersachsen | 115,524 | 1.01× |
| Hessen | 93,839 | 1.05× |
| Rheinland-Pfalz | 61,817 | 1.05× |
| Sachsen | 60,472 | 1.05× |
| Berlin | 54,419 | 1.04× |
| Schleswig-Holstein | 42,331 | 1× |
| Brandenburg | 32,865 | 0.9× |
| Hamburg | 29,103 | 1.1× |
| Thüringen | 28,448 | 0.95× |
| Sachsen-Anhalt | 26,151 | 0.86× |
| Mecklenburg-Vorpommern | 20,271 | 0.9× |
| Saarland | 11,970 | 0.83× |
| Bremen | 10,479 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 2.2× | Home & Garden |
| Cocktail | 1.58× | Food & Beverages |
| Litter box | 1.63× | Pets & Animals |
| Medieval fantasy | 13.72× | Literature |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.53× | Shopping |
| Snow White (Fables) | 2.49× | Literature |
| VfL Wolfsburg | 1.67× | Sports |
| Christmas Gift | 1.64× | Kids & Family |
| 3D printing | 2.06× | Technology & Electronics |
| Natural rubber | 1.91× | Cars & Mobility |
| Israel | 1.62× | Travel & Leisure |
| Video izle | 2.59× | |
| Eden Lake | 3.61× | Movies & TV |
| Eindhoven | 1.55× | Travel & Leisure |
| Este, Veneto | 1.77× | Travel & Leisure |
| Metamorphoses | 2.16× | Literature |
| Home Delivery | 1.8× | Food & Beverages |
| Durban University of Technology | 3.21× | Business & Career |
| Corfu (regional unit) | 2.03× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.08 |
| Need for Security | CONSERVATISM | 1.88 |
| Career Orientation | POWER | 1.52 |
| Convenience Orientation | PREMIUM | 1.42 |
| Family Orientation | CONSERVATISM | 1.38 |
| Tradition | CONSERVATISM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 6.7% |
| Spain | 5.4% |
See Contract audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Contract have in Germany?
Contract has an estimated audience of 1,173,622 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Contract fans?
34.5% of Contract fans are female, 65.5% are male, with an average age of 41.2 years.
Which brands do Contract fans like most?
Contract fans show strongest brand affinity for Pillow (2.2×), Cocktail (1.58×), and Litter box (1.63×) over the country average.
Where do Contract fans live in Germany?
Contract fans in Germany are most concentrated in Nordrhein-Westfalen (reach 293,676), Bayern (reach 199,859), and Baden-Württemberg (reach 160,152). These three regions account for the largest share of the active audience.
What other brands do Contract fans also like?
Beyond Contract itself, the audience over-indexes on Cocktail (1.58×), Litter box (1.63×), Medieval fantasy (13.72×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Contract. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.