Waste sorting Audience in Germany
A data profile of the people who buy, follow and care about Waste sorting in Germany — modelled from more than twelve digital signal sources. Waste sorting has an estimated audience of 291,581 people in Germany.
The average Waste sorting fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Waste management, Bauhaus, Separation process, with strongest over-indexing on Waste management (20.66× the country average).
Demographically, the Waste sorting audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Waste sorting fan in Germany is balanced, around 41.6 years old, with strong DIY Mentality tendencies and a notable affinity for Waste management.
At a glance
The key figures that characterise the Waste sorting profile in Germany.
Search interest · 12-month trend
Demographics of Waste sorting fans
52.9% are female, 47.1% are male, average age 41.6.
Gender split
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 41.6 |
| Estimated audience size | 291,581 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Waste sorting audience comes from Germany.
| Country | Share |
|---|---|
| Italy | 14.9% |
| France | 11.8% |
| United States | 11.2% |
Geography
Where the Waste sorting audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~9K | 1.17× | |
| 02 | Niedersachsen | ~30K | 1.08× | |
| 03 | Sachsen | ~10K | 1.05× | |
| 04 | Thüringen | ~8K | 1.04× | |
| 05 | Rheinland-Pfalz | ~20K | 1.03× | |
| 06 | Saarland | ~4K | 1.03× | |
| 07 | Bremen | ~3K | 1.03× | |
| 08 | Nordrhein-Westfalen | ~70K | 1.02× | |
| 09 | Mecklenburg-Vorpommern | ~6K | 1.01× | |
| 10 | Schleswig-Holstein | ~10K | 1.00× | |
| 11 | Baden-Württemberg | ~40K | 0.98× | |
| 12 | Brandenburg | ~9K | 0.98× | |
| 13 | Hessen | ~20K | 0.97× | |
| 14 | Hamburg | ~6K | 0.94× | |
| 15 | Bayern | ~40K | 0.90× | |
| 16 | Berlin | ~10K | 0.89× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Waste sorting audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Separation process | Topic | 24.02× | ||
| 02 | Waste management | Home & Garden | 20.66× | ||
| 03 | Property manager | Business & Career | 18.96× | ||
| 04 | Veranda | Home & Garden | 14.80× | ||
| 05 | Water pollution | Politics & Society | 9.37× | ||
| 06 | Toothbrush | Beauty & Wellness | 7.63× | ||
| 07 | Cleaning | Home & Garden | 4.73× | ||
| 08 | Terrace (building) | Home & Garden | 4.24× | ||
| 09 | Garden centre | Home & Garden | 4.12× | ||
| 10 | Garden tool | Home & Garden | 3.75× | ||
| 11 | Balcony | Home & Garden | 2.95× | ||
| 12 | Villa | Travel & Leisure | 2.74× | ||
| 13 | Bauhaus | Shopping | 2.67× | ||
| 14 | Hardware store | Home & Garden | 2.56× | ||
| 15 | Obi (store) | Shopping | 1.92× | ||
| 16 | Hornbach | Shopping | 1.90× | ||
| 17 | Netto Marken-Discount | Shopping | 1.57× | ||
| 18 | Bild | News | 1.54× | ||
| 19 | IKEA | Home & Garden | 1.54× | ||
| 20 | Kaufland | Shopping | 1.53× |
Personality of the Waste sorting audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.65× | |
| Family Orientation | CONSERVATISM | 1.25× | |
| Patriotism | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.54× | |
| Risk Appetite | THRILL | 0.57× | |
| Mindfulness | BALANCE | 0.70× |
Frequently asked questions
How many fans does Waste sorting have in Germany?
Waste sorting has an estimated audience of 291,581 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Waste sorting fans?
52.9% of Waste sorting fans are female, 47.1% are male, with an average age of 41.6 years.
Which brands do Waste sorting fans like most?
Waste sorting fans show strongest brand affinity for Waste management (20.66×), Bauhaus (2.67×), and Separation process (24.02×) over the country average.
Where do Waste sorting fans live in Germany?
Waste sorting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Waste sorting fans also like?
Beyond Waste sorting itself, the audience over-indexes on Bauhaus (2.67×), Separation process (24.02×), Garden centre (4.12×), and Terrace (building) (4.24×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Waste sorting audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Waste sorting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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