Waste sorting Audience in Germany
Waste sorting has an estimated audience of 291,581 people in Germany. 52.9% are female, 47.1% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Waste management, Bauhaus, Separation process, Garden centre, Terrace (building).
The average Waste sorting fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Waste management, Bauhaus, Separation process, with strongest over-indexing on Waste management (20.66× the country average). Demographically, the Waste sorting audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Video game
Demographics of Waste sorting fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 41.6 |
| Estimated audience size | 291,581 |
Audience persona
The typical Waste sorting fan in Germany is balanced, around 41.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Waste management.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,187 | 1.05× |
| Bayern | 43,237 | 0.92× |
| Baden-Württemberg | 39,804 | 1× |
| Niedersachsen | 31,202 | 1.1× |
| Hessen | 21,710 | 0.98× |
| Rheinland-Pfalz | 15,288 | 1.05× |
| Sachsen | 15,185 | 1.06× |
| Berlin | 12,131 | 0.93× |
| Schleswig-Holstein | 10,491 | 1× |
| Brandenburg | 8,833 | 0.98× |
| Sachsen-Anhalt | 8,753 | 1.16× |
| Thüringen | 7,613 | 1.02× |
| Hamburg | 6,178 | 0.94× |
| Mecklenburg-Vorpommern | 5,380 | 0.97× |
| Saarland | 3,359 | 0.94× |
| Bremen | 2,249 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Waste management | 20.66× | Home & Garden |
| Bauhaus | 2.67× | Shopping |
| Separation process | 24.02× | |
| Garden centre | 4.12× | Home & Garden |
| Terrace (building) | 4.24× | Home & Garden |
| Toothbrush | 7.63× | Beauty & Wellness |
| Property manager | 18.96× | Business & Career |
| Obi (store) | 1.92× | Shopping |
| Cleaning | 4.73× | Home & Garden |
| Veranda | 14.8× | Home & Garden |
| Bild | 1.54× | News |
| Hardware store | 2.56× | Home & Garden |
| Hornbach | 1.9× | Shopping |
| Aral AG | 1.85× | Cars & Mobility |
| Balcony | 2.95× | Home & Garden |
| Globus Baumarkt | 1.78× | Shopping |
| Water pollution | 9.37× | Politics & Society |
| IKEA | 1.54× | Home & Garden |
| Spiegel Online | 1.53× | News |
| Wetter.com | 1.74× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.57 |
| Indulgence | JOY | 1.47 |
| Sustainability | BALANCE | 1.42 |
| Sports Activity | POWER | 1.39 |
| Career Orientation | POWER | 1.29 |
| Tradition | CONSERVATISM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 14.9% |
| France | 11.8% |
| United States | 11.2% |
See Waste sorting audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
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- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Waste sorting have in Germany?
Waste sorting has an estimated audience of 291,581 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Waste sorting fans?
52.9% of Waste sorting fans are female, 47.1% are male, with an average age of 41.6 years.
Which brands do Waste sorting fans like most?
Waste sorting fans show strongest brand affinity for Waste management (20.66×), Bauhaus (2.67×), and Separation process (24.02×) over the country average.
Where do Waste sorting fans live in Germany?
Waste sorting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,187), Bayern (reach 43,237), and Baden-Württemberg (reach 39,804). These three regions account for the largest share of the active audience.
What other brands do Waste sorting fans also like?
Beyond Waste sorting itself, the audience over-indexes on Bauhaus (2.67×), Separation process (24.02×), Garden centre (4.12×), and Terrace (building) (4.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Waste sorting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.