Rascasse Audience Intelligence

Waste sorting Audience in United States

A data profile of the people who buy, follow and care about Waste sorting in United States — modelled from more than twelve digital signal sources. Waste sorting has an estimated audience of 462,519 people in United States.

#11728among Topic in United States#1517in Home & Garden

The average Waste sorting fan in United States is 44.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cobat, Waste management, Haul truck, with strongest over-indexing on Cobat (583.71× the country average).

Demographically, the Waste sorting audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Waste sorting fan in United States is balanced, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Cobat.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waste sorting profile in United States.

Audience size
463K
in United States
Gender
49.8%♀
50.2% male
Age
44.6
average years
Country rank
#38338
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Waste sorting fans

49.8% are female, 50.2% are male, average age 44.6.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Waste sorting audience in United States
MetricValue
Female49.8%
Male50.2%
Average age44.6
Estimated audience size462,519
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Waste sorting audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3918%
40-4921%
50+35%
Fig. 04

Worldwide distribution

11.2%

of the worldwide Waste sorting audience comes from United States.

Worldwide audience distribution share by country for Waste sorting
CountryShare
Italy14.9%
France11.8%
United States11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waste sorting audience in United States is strongest.

Fig. 05

Top regions by affinity

Waste sorting fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~1K1.49×
02North Dakota~1K1.32×
03Hawaii~2K1.23×
04Rhode Island~2K1.17×
05Washington, District of Columbia~2K1.13×
06West Virginia~2K1.10×
07New Hampshire~2K1.10×
08Maine~2K1.10×
09New Mexico~2K1.05×
10Idaho~2K1.05×
11California~50K1.04×
12Arkansas~4K1.04×
13Nebraska~2K1.04×
14Alaska~1K1.04×
15Mississippi~4K1.02×
16Delaware~1K1.02×
17Montana~1K1.01×
18Kansas~4K1.00×
19South Dakota~1K1.00×
20Iowa~4K0.99×
21Kentucky~6K0.98×
22Oklahoma~5K0.97×
23Connecticut~5K0.97×
24Utah~4K0.97×
25Louisiana~6K0.96×
26Nevada~4K0.96×
27Alabama~6K0.95×
28Oregon~5K0.95×
29South Carolina~6K0.93×
30Washington~9K0.92×
31Missouri~7K0.92×
32Wisconsin~6K0.92×
33Minnesota~6K0.92×
34Indiana~8K0.91×
35Tennessee~8K0.90×
36Maryland~7K0.90×
37Colorado~7K0.90×
38Arizona~8K0.89×
39Massachusetts~8K0.88×
40Michigan~10K0.87×
41Virginia~10K0.87×
42Ohio~10K0.86×
43New Jersey~10K0.86×
44New York~20K0.85×
45Georgia~10K0.85×
46North Carolina~10K0.85×
47Pennsylvania~10K0.83×
48Illinois~10K0.82×
49Florida~20K0.76×
50Texas~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Waste sorting, United States
0.71×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waste sorting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waste sorting audience
#·InterestCategoryAffinity×
01CobatBusiness & Career583.71×
02Waste managementHome & Garden10.56×
03Tractor pullingSports10.42×
04Haul truckCars & Mobility6.27×
05Tennessee Volunteers footballSports5.23×
06Dump truckCars & Mobility4.61×
07O'Reilly Auto PartsCars & Mobility4.27×
08Machine toolHome & Garden4.18×
09WeldingHome & Garden3.99×
10Advance Auto PartsCars & Mobility3.58×
11TractorCars & Mobility3.52×
12Freight transportCars & Mobility3.48×
13Heavy equipmentHome & Garden3.45×
14Discount TireShopping3.22×
15Tractor Supply CompanyShopping3.21×
16Commercial vehicleCars & Mobility3.17×
17AutoZoneCars & Mobility2.82×
18MenardsHome & Garden2.57×
19RoadTravel & Leisure2.44×
20Donald TrumpPolitics & Society1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waste sorting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waste sorting audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.83×
Community OrientationOPEN1.56×
DIY MentalityTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waste sorting audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.78×
TravellingTHRILL0.85×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Waste sorting have in United States?

Waste sorting has an estimated audience of 462,519 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Waste sorting fans?

49.8% of Waste sorting fans are female, 50.2% are male, with an average age of 44.6 years.

03

Which brands do Waste sorting fans like most?

Waste sorting fans show strongest brand affinity for Cobat (583.71×), Waste management (10.56×), and Haul truck (6.27×) over the country average.

04

Where do Waste sorting fans live in United States?

Waste sorting fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Waste sorting fans also like?

Beyond Waste sorting itself, the audience over-indexes on Waste management (10.56×), Haul truck (6.27×), Freight transport (3.48×), and O'Reilly Auto Parts (4.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Waste sorting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Waste sorting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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