Waste sorting Audience in United States
Waste sorting has an estimated audience of 462,519 people in United States. 49.8% are female, 50.2% are male, average age 44.6. Top regions: California, New York, Texas. Top brand affinities: Cobat, Waste management, Haul truck, Freight transport, AutoZone.
The average Waste sorting fan in United States is 44.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Cobat, Waste management, Haul truck, with strongest over-indexing on Cobat (583.71× the country average). Demographically, the Waste sorting audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Video game
Demographics of Waste sorting fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 44.6 |
| Estimated audience size | 462,519 |
Audience persona
The typical Waste sorting fan in United States is balanced, around 44.6 years old, with strong DIY Mentality tendencies and a notable affinity for Cobat.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 45,797 | 0.9× |
| New York | 20,109 | 0.78× |
| Texas | 10,247 | 0.26× |
| Washington | 7,546 | 0.81× |
| Florida | 7,443 | 0.24× |
| Virginia | 7,042 | 0.63× |
| Illinois | 5,650 | 0.37× |
| Kentucky | 5,343 | 0.92× |
| Missouri | 4,904 | 0.66× |
| Pennsylvania | 4,714 | 0.3× |
| Louisiana | 4,514 | 0.76× |
| Massachusetts | 4,348 | 0.48× |
| Alabama | 4,232 | 0.65× |
| Arkansas | 4,164 | 1.09× |
| Oklahoma | 4,072 | 0.79× |
| Tennessee | 4,003 | 0.43× |
| North Carolina | 3,878 | 0.28× |
| West Virginia | 3,869 | 1.8× |
| Georgia | 3,846 | 0.27× |
| Michigan | 3,845 | 0.32× |
| Oregon | 3,820 | 0.72× |
| New Jersey | 3,744 | 0.32× |
| South Carolina | 3,669 | 0.53× |
| Ohio | 3,586 | 0.25× |
| Indiana | 3,575 | 0.42× |
| Kansas | 3,574 | 0.98× |
| Idaho | 3,573 | 1.54× |
| Minnesota | 3,417 | 0.52× |
| Hawaii | 3,413 | 1.72× |
| Iowa | 3,393 | 0.89× |
| Connecticut | 3,377 | 0.73× |
| Wisconsin | 3,278 | 0.47× |
| Maryland | 3,253 | 0.41× |
| North Dakota | 3,235 | 3.4× |
| New Hampshire | 3,188 | 1.75× |
| Arizona | 3,157 | 0.33× |
| Wyoming | 3,130 | 4.57× |
| Nebraska | 3,122 | 1.35× |
| New Mexico | 3,105 | 1.34× |
| Nevada | 3,095 | 0.69× |
| Rhode Island | 3,078 | 2.09× |
| Maine | 3,077 | 1.86× |
| Utah | 3,038 | 0.73× |
| Vermont | 3,028 | 3.73× |
| Colorado | 2,822 | 0.39× |
| Washington, District of Columbia | 2,156 | 1.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cobat | 583.71× | Business & Career |
| Waste management | 10.56× | Home & Garden |
| Haul truck | 6.27× | Cars & Mobility |
| Freight transport | 3.48× | Cars & Mobility |
| AutoZone | 2.82× | Cars & Mobility |
| O'Reilly Auto Parts | 4.27× | Cars & Mobility |
| Dump truck | 4.61× | Cars & Mobility |
| Tractor pulling | 10.42× | Sports |
| Welding | 3.99× | Home & Garden |
| Advance Auto Parts | 3.58× | Cars & Mobility |
| Tractor | 3.52× | Cars & Mobility |
| Discount Tire | 3.22× | Shopping |
| Fox News Channel | 1.53× | Movies & TV |
| Tennessee Volunteers football | 5.23× | Sports |
| Commercial vehicle | 3.17× | Cars & Mobility |
| Road | 2.44× | Travel & Leisure |
| Menards | 2.57× | Home & Garden |
| Machine tool | 4.18× | Home & Garden |
| Heavy equipment | 3.45× | Home & Garden |
| Tractor Supply Company | 3.21× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.49 |
| Family Orientation | CONSERVATISM | 1.4 |
| Career Orientation | POWER | 1.37 |
| Quality Awareness | PREMIUM | 1.33 |
| Sustainability | BALANCE | 1.28 |
| Mindfulness | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 14.9% |
| France | 11.8% |
| United States | 11.2% |
See Waste sorting audiences in other countries
More Video game audiences in United States
- Breaking news (73,625,268)
- Rings of Saturn (41,917,477)
- Beetlejuice (41,569,291)
- Housekeeping (25,980,968)
- Crossword (17,651,059)
Frequently asked questions
How many fans does Waste sorting have in United States?
Waste sorting has an estimated audience of 462,519 people in United States, concentrated in California and New York.
What is the gender split and age of Waste sorting fans?
49.8% of Waste sorting fans are female, 50.2% are male, with an average age of 44.6 years.
Which brands do Waste sorting fans like most?
Waste sorting fans show strongest brand affinity for Cobat (583.71×), Waste management (10.56×), and Haul truck (6.27×) over the country average.
Where do Waste sorting fans live in United States?
Waste sorting fans in United States are most concentrated in California (reach 45,797), New York (reach 20,109), and Texas (reach 10,247). These three regions account for the largest share of the active audience.
What other brands do Waste sorting fans also like?
Beyond Waste sorting itself, the audience over-indexes on Waste management (10.56×), Haul truck (6.27×), Freight transport (3.48×), and AutoZone (2.82×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Waste sorting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.