Rascasse Audience Intelligence

Veranda Audience in Germany

A data profile of the people who buy, follow and care about Veranda in Germany — modelled from more than twelve digital signal sources. Veranda has an estimated audience of 257,380 people in Germany.

#6634among Topic in Germany#916in Home & Garden

The average Veranda fan in Germany is 38.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kitchen, Isabel Marant, Garden furniture, with strongest over-indexing on Kitchen (3.85× the country average).

Demographically, the Veranda audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Veranda fan in Germany is balanced, around 38.1 years old, with strong Quality Awareness tendencies and a notable affinity for Kitchen.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Veranda profile in Germany.

Audience size
257K
in Germany
Gender
51.0%♀
49.0% male
Age
38.1
average years
Country rank
#19275
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Veranda fans

51.0% are female, 49.0% are male, average age 38.1.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Veranda audience in Germany
MetricValue
Female51.0%
Male49.0%
Average age38.1
Estimated audience size257,380
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Veranda audience in Germany
Age bracketShare%
16-1921%
20-2916%
30-3926%
40-4923%
50+13%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Veranda audience comes from Germany.

Worldwide audience distribution share by country for Veranda
CountryShare
United States14.7%
Brazil11.4%
India7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Veranda audience in Germany is strongest.

Fig. 05

Top regions by affinity

Veranda fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~10K1.31×
02Schleswig-Holstein~10K1.13×
03Mecklenburg-Vorpommern~6K1.13×
04Niedersachsen~30K1.10×
05Hamburg~6K1.07×
06Baden-Württemberg~40K1.00×
07Berlin~10K1.00×
08Sachsen-Anhalt~7K1.00×
09Nordrhein-Westfalen~50K0.97×
10Hessen~20K0.96×
11Rheinland-Pfalz~10K0.95×
12Bremen~2K0.93×
13Bayern~40K0.89×
14Saarland~3K0.88×
15Sachsen~10K0.87×
16Thüringen~6K0.85×
Fig. 06

Affinity by region

Affinity by region — Veranda, Germany
0.85×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Veranda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Veranda audience
#·InterestCategoryAffinity×
01Waste sortingHome & Garden14.80×
02Isabel MarantFashion & Accessoires7.26×
03Garden furnitureHome & Garden4.76×
04Maite KellyMusic & Radio4.59×
05Non-alcoholic beverageFood & Beverages4.39×
06KitchenHome & Garden3.85×
07Ariana GrandeMusic & Radio3.84×
08Terraced houseHome & Garden3.52×
09Garden centreHome & Garden3.27×
10toom BaumarktShopping2.79×
11Efficient energy useTechnology & Electronics2.69×
12Michael SchumacherSports2.57×
13Home AppliancesHome & Garden2.20×
14ZaraShopping2.16×
15TK MaxxShopping1.97×
16RenovationHome & Garden1.92×
17GardeningHome & Garden1.85×
18IKEAHome & Garden1.76×
19Obi (store)Shopping1.68×
20Home improvementHome & Garden1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Veranda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Veranda audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.79×
DIY MentalityTHRILL1.63×
Design AffinityPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Veranda audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.67×
MindfulnessBALANCE0.73×
Social Media UsageJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Veranda have in Germany?

Veranda has an estimated audience of 257,380 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Veranda fans?

51.0% of Veranda fans are female, 49.0% are male, with an average age of 38.1 years.

03

Which brands do Veranda fans like most?

Veranda fans show strongest brand affinity for Kitchen (3.85×), Isabel Marant (7.26×), and Garden furniture (4.76×) over the country average.

04

Where do Veranda fans live in Germany?

Veranda fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Veranda fans also like?

Beyond Veranda itself, the audience over-indexes on Isabel Marant (7.26×), Garden furniture (4.76×), Waste sorting (14.8×), and Garden centre (3.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Veranda audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Veranda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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