Veranda Audience in Germany
Veranda has an estimated audience of 257,380 people in Germany. 51.0% are female, 49.0% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Real property, Western Union, Ariana Grande, Waste sorting, Tagesschau.
The average Veranda fan in Germany is 38.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Real property, Western Union, Ariana Grande, with strongest over-indexing on Real property (8.27× the country average). Demographically, the Veranda audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Veranda fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 38.1 |
| Estimated audience size | 257,380 |
Audience persona
The typical Veranda fan in Germany is balanced, around 38.1 years old, with strong DIY Mentality tendencies and a notable affinity for Real property.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,931 | 1.01× |
| Bayern | 37,761 | 0.91× |
| Baden-Württemberg | 36,564 | 1.04× |
| Niedersachsen | 27,395 | 1.1× |
| Hessen | 18,909 | 0.96× |
| Rheinland-Pfalz | 12,481 | 0.97× |
| Berlin | 11,974 | 1.04× |
| Sachsen | 10,807 | 0.86× |
| Brandenburg | 10,548 | 1.32× |
| Schleswig-Holstein | 10,527 | 1.14× |
| Sachsen-Anhalt | 6,453 | 0.97× |
| Hamburg | 6,335 | 1.09× |
| Mecklenburg-Vorpommern | 5,418 | 1.1× |
| Thüringen | 5,266 | 0.8× |
| Saarland | 2,494 | 0.79× |
| Bremen | 1,989 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 8.27× | Home & Garden |
| Western Union | 5.55× | Business & Career |
| Ariana Grande | 6.25× | Music & Radio |
| Waste sorting | 18.77× | Home & Garden |
| Tagesschau | 2× | Movies & TV |
| Pets | 1.76× | Pets & Animals |
| Garden furniture | 4.01× | Home & Garden |
| Obi (store) | 1.99× | Shopping |
| IKEA | 1.86× | Home & Garden |
| Ornamental plant | 3.13× | Home & Garden |
| Automobiles | 1.75× | Cars & Mobility |
| Bauhaus | 1.89× | Shopping |
| Sonnenklar.TV | 4.14× | Travel & Leisure |
| Transfermarkt | 2.17× | Sports |
| Renovation | 2.3× | Home & Garden |
| Terraced house | 3.39× | Home & Garden |
| Westdeutscher Rundfunk | 2.7× | Movies & TV |
| Home improvement | 1.68× | Home & Garden |
| Garden centre | 2.81× | Home & Garden |
| Netto Marken-Discount | 1.59× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.87 |
| Design Affinity | PREMIUM | 1.67 |
| Price Sensitivity | PREMIUM | 1.5 |
| Indulgence | JOY | 1.34 |
| Luxury Orientation | PREMIUM | 1.34 |
| Pet Ownership | JOY | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.8% |
| Brazil | 11.5% |
| India | 7.2% |
See Veranda audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Veranda have in Germany?
Veranda has an estimated audience of 257,380 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Veranda fans?
51.0% of Veranda fans are female, 49.0% are male, with an average age of 38.1 years.
Which brands do Veranda fans like most?
Veranda fans show strongest brand affinity for Real property (8.27×), Western Union (5.55×), and Ariana Grande (6.25×) over the country average.
Where do Veranda fans live in Germany?
Veranda fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,931), Bayern (reach 37,761), and Baden-Württemberg (reach 36,564). These three regions account for the largest share of the active audience.
What other brands do Veranda fans also like?
Beyond Veranda itself, the audience over-indexes on Western Union (5.55×), Ariana Grande (6.25×), Waste sorting (18.77×), and Tagesschau (2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Veranda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.