Rascasse Audience Intelligence

Veranda Audience in United States

A data profile of the people who buy, follow and care about Veranda in United States — modelled from more than twelve digital signal sources. Veranda has an estimated audience of 1,425,020 people in United States.

#7473among Topic in United States#964in Home & Garden

The average Veranda fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Borussia Dortmund, Dakota Johnson, Aston Villa F.C., with strongest over-indexing on Borussia Dortmund (20× the country average).

Demographically, the Veranda audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Veranda fan in United States is more female, around 40.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Borussia Dortmund.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Veranda profile in United States.

Audience size
1.4M
in United States
Gender
59.1%♀
40.9% male
Age
40.3
average years
Country rank
#18456
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Veranda fans

59.1% are female, 40.9% are male, average age 40.3.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Veranda audience in United States
MetricValue
Female59.1%
Male40.9%
Average age40.3
Estimated audience size1,425,020
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Veranda audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3922%
40-4924%
50+20%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Veranda audience comes from United States.

Worldwide audience distribution share by country for Veranda
CountryShare
United States14.7%
Brazil11.4%
India7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Veranda audience in United States is strongest.

Fig. 05

Top regions by affinity

Veranda fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~70K5.34×
02Georgia~90K2.05×
03Maine~10K2.02×
04California~300K1.69×
05Texas~200K1.48×
06New York~100K1.41×
07Florida~100K1.30×
08Hawaii~8K1.28×
09Alabama~30K1.26×
10Ohio~40K1.03×
11South Carolina~20K1.01×
12Massachusetts~30K1.00×
13Arkansas~10K1.00×
14Washington, District of Columbia~4K0.97×
15Vermont~2K0.96×
16North Carolina~40K0.95×
17New Hampshire~5K0.95×
18New Jersey~30K0.94×
19Washington~30K0.94×
20Missouri~20K0.93×
21Oregon~20K0.93×
22Connecticut~10K0.93×
23Virginia~30K0.92×
24Colorado~20K0.91×
25Utah~10K0.91×
26Rhode Island~4K0.88×
27Maryland~20K0.85×
28South Dakota~3K0.85×
29Kansas~9K0.84×
30Alaska~3K0.84×
31Tennessee~20K0.83×
32Indiana~20K0.83×
33Pennsylvania~40K0.82×
34Louisiana~20K0.82×
35Idaho~6K0.82×
36Delaware~3K0.81×
37Illinois~40K0.80×
38Kentucky~10K0.80×
39Iowa~9K0.77×
40Arizona~20K0.76×
41Minnesota~20K0.76×
42Nebraska~5K0.76×
43North Dakota~2K0.76×
44Mississippi~9K0.75×
45Wisconsin~20K0.74×
46Oklahoma~10K0.73×
47West Virginia~5K0.73×
48Montana~3K0.73×
49Michigan~30K0.71×
50New Mexico~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Veranda, United States
0.68×1.00×5.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Veranda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Veranda audience
#·InterestCategoryAffinity×
01Borussia DortmundSports20.00×
02Aston Villa F.C.Sports20.00×
03Leicester City F.C.Sports20.00×
04Crystal Palace F.C.Sports20.00×
05Thierry HenrySports20.00×
06Massimo DuttiShopping20.00×
07Kevin De BruyneSports20.00×
08West Ham United F.C.Sports20.00×
09Christian PulisicSports17.05×
10Ligue 1Sports11.93×
11Dakota JohnsonMovies & TV9.86×
12Mineral waterFood & Beverages5.42×
13QVCMovies & TV5.15×
14First class travelTravel & Leisure3.98×
15Renewable energyBusiness & Career3.71×
16Discount storesShopping3.52×
17Mortgage loansBusiness & Career3.15×
18Shopping mallsShopping2.89×
19AirbnbTravel & Leisure2.45×
20PinterestInternet & Social Media2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Veranda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Veranda audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.05×
Quality AwarenessPREMIUM2.00×
Family OrientationCONSERVATISM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Veranda audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.89×
ExtroversionTHRILL0.91×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Veranda have in United States?

Veranda has an estimated audience of 1,425,020 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Veranda fans?

59.1% of Veranda fans are female, 40.9% are male, with an average age of 40.3 years.

03

Which brands do Veranda fans like most?

Veranda fans show strongest brand affinity for Borussia Dortmund (20×), Dakota Johnson (9.86×), and Aston Villa F.C. (20×) over the country average.

04

Where do Veranda fans live in United States?

Veranda fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Veranda fans also like?

Beyond Veranda itself, the audience over-indexes on Dakota Johnson (9.86×), Aston Villa F.C. (20×), Christian Pulisic (17.05×), and Leicester City F.C. (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Veranda audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Veranda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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