Veranda Audience in United States

Veranda logo

Veranda has an estimated audience of 1,425,020 people in United States. 59.1% are female, 40.9% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Dakota Johnson, Kia Sportage, Indeed.com, Borussia Dortmund, Google Maps.

The average Veranda fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dakota Johnson, Kia Sportage, Indeed.com, with strongest over-indexing on Dakota Johnson (20× the country average). Demographically, the Veranda audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Veranda fans

Demographic split for Veranda audience in United States
MetricValue
Female59.1%
Male40.9%
Average age40.3
Estimated audience size1,425,020

Audience persona

The typical Veranda fan in United States is more female, around 40.3 years old, with strong Design Affinity tendencies and a notable affinity for Dakota Johnson.

Top regions in United States

Top regions ranked by reach for Veranda in United States
RegionReachAffinity
California263,9561.68×
Texas178,2311.45×
Florida115,7651.2×
New York110,5631.39×
Georgia101,6892.32×
Nevada47,0523.41×
Ohio46,2351.05×
North Carolina43,1691.01×
Illinois41,6620.88×
Pennsylvania40,7070.85×
New Jersey36,2171×
Virginia33,0550.95×
Massachusetts29,8821.06×
Washington28,4070.99×
Michigan27,9510.75×
Alabama26,0711.31×
Tennessee23,5750.82×
South Carolina22,6561.06×
Arizona22,6540.78×
Missouri22,5530.98×
Colorado21,6040.96×
Indiana21,5480.83×
Maryland21,5260.88×
Wisconsin16,4350.77×
Oregon16,0300.98×
Minnesota15,9190.78×
Louisiana14,5720.79×
Kentucky14,4320.81×
Connecticut13,3570.93×
Utah12,0710.95×
Oklahoma11,3390.72×
Maine10,4822.05×
Arkansas9,6640.82×
Kansas9,6100.86×
Iowa8,8210.75×
Hawaii8,4751.38×
Mississippi8,0890.69×
Idaho5,7970.81×
New Hampshire5,2880.94×
Nebraska5,0860.71×
New Mexico4,6260.65×
West Virginia4,3730.66×
Washington, District of Columbia4,2731×
Rhode Island3,8590.85×
Delaware3,0010.76×
South Dakota2,5110.76×
Montana2,4550.62×
Vermont2,2640.9×
Alaska2,2210.73×
North Dakota1,8530.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Veranda audience
BrandAffinityCategory
Dakota Johnson20×Movies & TV
Kia Sportage27.95×Cars & Mobility
Indeed.com4.89×Business & Career
Borussia Dortmund20×Sports
Google Maps3.97×Internet & Social Media
Enterprise Rent-A-Car5.56×Cars & Mobility
Capital One3.59×Business & Career
Aston Villa F.C.20×Sports
Autism Awareness7.97×Health
Diabetes mellitus awareness5.34×Health
Google News4.64×News
Leicester City F.C.20×Sports
Crystal Palace F.C.20×Sports
Honda HR-V18.64×Cars & Mobility
Kevin De Bruyne20×Sports
Houston Astros5.68×Sports
Singer-songwriter2.61×Music & Radio
Massimo Dutti20×Shopping
Microblogging5.45×Technology & Electronics
JD Sports7.79×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Veranda audience
TraitClusterScore
Design AffinityPREMIUM2.31
Urban LifestyleOPEN1.89
DIY MentalityTHRILL1.67
TravellingTHRILL1.66
IndulgenceJOY1.64
Quality AwarenessPREMIUM1.6

Worldwide distribution

Worldwide audience distribution share by country for Veranda
CountryShare
United States14.8%
Brazil11.5%
India7.2%

See Veranda audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Veranda have in United States?

Veranda has an estimated audience of 1,425,020 people in United States, concentrated in California and Texas.

What is the gender split and age of Veranda fans?

59.1% of Veranda fans are female, 40.9% are male, with an average age of 40.3 years.

Which brands do Veranda fans like most?

Veranda fans show strongest brand affinity for Dakota Johnson (20×), Kia Sportage (27.95×), and Indeed.com (4.89×) over the country average.

Where do Veranda fans live in United States?

Veranda fans in United States are most concentrated in California (reach 263,956), Texas (reach 178,231), and Florida (reach 115,765). These three regions account for the largest share of the active audience.

What other brands do Veranda fans also like?

Beyond Veranda itself, the audience over-indexes on Kia Sportage (27.95×), Indeed.com (4.89×), Borussia Dortmund (20×), and Google Maps (3.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Veranda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.