Solo climbing Audience in Germany
Solo climbing has an estimated audience of 560,464 people in Germany. 35.2% are female, 64.8% are male, average age 33.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: JACK & JONES, Mountain biking, Ski resort, La Sportiva, Ski mountaineering.
The average Solo climbing fan in Germany is 33.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include JACK & JONES, Mountain biking, Ski resort, with strongest over-indexing on JACK & JONES (58.18× the country average). Demographically, the Solo climbing audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Solo climbing fans
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 33.2 |
| Estimated audience size | 560,464 |
Audience persona
The typical Solo climbing fan in Germany is more male, around 33.2 years old, with strong Quality Awareness tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 41,255 | 0.46× |
| Nordrhein-Westfalen | 39,130 | 0.32× |
| Baden-Württemberg | 30,918 | 0.4× |
| Sachsen-Anhalt | 29,034 | 2× |
| Thüringen | 28,234 | 1.98× |
| Rheinland-Pfalz | 24,305 | 0.87× |
| Brandenburg | 23,546 | 1.35× |
| Mecklenburg-Vorpommern | 23,407 | 2.19× |
| Schleswig-Holstein | 22,799 | 1.13× |
| Niedersachsen | 22,269 | 0.41× |
| Sachsen | 21,149 | 0.77× |
| Hessen | 16,692 | 0.39× |
| Berlin | 16,319 | 0.65× |
| Hamburg | 13,698 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 58.18× | Fashion & Accessoires |
| Mountain biking | 8.41× | Sports |
| Ski resort | 6.3× | Travel & Leisure |
| La Sportiva | 24.41× | Fashion & Accessoires |
| Ski mountaineering | 7.64× | Sports |
| Livemusic | 4.22× | Music & Radio |
| Slacklining | 26.08× | Sports |
| Climbing shoe | 20.18× | Sports |
| Ryanair | 2.68× | Travel & Leisure |
| Adventure park | 7.94× | Kids & Family |
| Alpine skiing | 3.14× | Sports |
| Vegetable Gardening | 5.53× | Food & Beverages |
| Minibus | 10.67× | Cars & Mobility |
| Property finder | 3.3× | Home & Garden |
| Digital photography | 2.99× | Business & Career |
| Canoe | 10.73× | Sports |
| Bouldering | 5.84× | Sports |
| Truck camper | 6.24× | Cars & Mobility |
| FIFA World Cup | 1.64× | Sports |
| Nordic walking | 8.55× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.61 |
| Travelling | THRILL | 1.55 |
| Sports Activity | POWER | 1.45 |
| Risk Appetite | THRILL | 1.43 |
| Pet Ownership | JOY | 1.41 |
| DIY Mentality | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 14.6% |
| Germany | 6.7% |
See Solo climbing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Solo climbing have in Germany?
Solo climbing has an estimated audience of 560,464 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Solo climbing fans?
35.2% of Solo climbing fans are female, 64.8% are male, with an average age of 33.2 years.
Which brands do Solo climbing fans like most?
Solo climbing fans show strongest brand affinity for JACK & JONES (58.18×), Mountain biking (8.41×), and Ski resort (6.3×) over the country average.
Where do Solo climbing fans live in Germany?
Solo climbing fans in Germany are most concentrated in Bayern (reach 41,255), Nordrhein-Westfalen (reach 39,130), and Baden-Württemberg (reach 30,918). These three regions account for the largest share of the active audience.
What other brands do Solo climbing fans also like?
Beyond Solo climbing itself, the audience over-indexes on Mountain biking (8.41×), Ski resort (6.3×), La Sportiva (24.41×), and Ski mountaineering (7.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Solo climbing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.