Harman Kardon Audience in Germany
Harman Kardon has an estimated audience of 328,495 people in Germany. 24.0% are female, 76.0% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cervélo, Orbea, Pinkbike, Colnago, Bicycle helmet.
The average Harman Kardon fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cervélo, Orbea, Pinkbike, with strongest over-indexing on Cervélo (19.38× the country average). Demographically, the Harman Kardon audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Entertainment
Demographics of Harman Kardon fans
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 42.7 |
| Estimated audience size | 328,495 |
Audience persona
The typical Harman Kardon fan in Germany is more male, around 42.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cervélo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,980 | 1.14× |
| Bayern | 61,377 | 1.16× |
| Baden-Württemberg | 46,409 | 1.04× |
| Niedersachsen | 33,307 | 1.04× |
| Hessen | 32,723 | 1.31× |
| Rheinland-Pfalz | 18,075 | 1.1× |
| Berlin | 15,750 | 1.07× |
| Sachsen | 13,397 | 0.83× |
| Schleswig-Holstein | 11,486 | 0.97× |
| Brandenburg | 9,673 | 0.95× |
| Hamburg | 8,205 | 1.11× |
| Sachsen-Anhalt | 7,037 | 0.83× |
| Thüringen | 6,413 | 0.77× |
| Mecklenburg-Vorpommern | 5,268 | 0.84× |
| Saarland | 3,755 | 0.93× |
| Bremen | 2,574 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cervélo | 19.38× | Cars & Mobility |
| Orbea | 21.14× | Cars & Mobility |
| Pinkbike | 27.23× | Sports |
| Colnago | 17.16× | Cars & Mobility |
| Bicycle helmet | 16.4× | Cars & Mobility |
| Pinarello | 14.93× | Cars & Mobility |
| SRAM Corporation | 11.56× | Cars & Mobility |
| strava | 17.7× | Sports |
| Solo climbing | 19.02× | Sports |
| Vuelta a España | 12.97× | Sports |
| Cyclo-cross | 11.82× | Sports |
| Giro d'Italia | 8.34× | Sports |
| Castelli Cycling | 34.66× | Sports |
| Outdoor recreation | 1.7× | Sports |
| Bowers & Wilkins | 11.86× | Technology & Electronics |
| Cross-country cycling | 5.19× | Sports |
| Road running | 4.37× | Sports |
| Rapha (sportswear) | 10.09× | Cars & Mobility |
| Road Trip (film) | 18.64× | Movies & TV |
| Indoor climbing | 11.17× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.78 |
| Sustainability | BALANCE | 1.55 |
| DIY Mentality | THRILL | 1.55 |
| Quality Awareness | PREMIUM | 1.46 |
| Luxury Orientation | PREMIUM | 1.4 |
| Family Orientation | CONSERVATISM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.1% |
| India | 7.5% |
| Japan | 6.0% |
See Harman Kardon audiences in other countries
More Entertainment audiences in Germany
- Apple (15,661,924)
- Samsung (9,615,492)
- Sony (1,855,611)
- Yamaha Corporation (1,600,426)
- JBL (1,573,053)
Frequently asked questions
How many fans does Harman Kardon have in Germany?
Harman Kardon has an estimated audience of 328,495 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Harman Kardon fans?
24.0% of Harman Kardon fans are female, 76.0% are male, with an average age of 42.7 years.
Which brands do Harman Kardon fans like most?
Harman Kardon fans show strongest brand affinity for Cervélo (19.38×), Orbea (21.14×), and Pinkbike (27.23×) over the country average.
Where do Harman Kardon fans live in Germany?
Harman Kardon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,980), Bayern (reach 61,377), and Baden-Württemberg (reach 46,409). These three regions account for the largest share of the active audience.
What other brands do Harman Kardon fans also like?
Beyond Harman Kardon itself, the audience over-indexes on Orbea (21.14×), Pinkbike (27.23×), Colnago (17.16×), and Bicycle helmet (16.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Harman Kardon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.