Rascasse Audience Intelligence

Harman Kardon Target Market in Germany

A data profile of the people who buy, follow and care about Harman Kardon in Germany — modelled from more than twelve digital signal sources. Harman Kardon has an estimated audience of 327,104 people in Germany.

#25among Entertainment in Germany#2078among Brand in Germany#647in Technology & Electronics

The average Harman Kardon fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cervélo, Orbea, Pinkbike, with strongest over-indexing on Cervélo (19.38× the country average).

Demographically, the Harman Kardon audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Harman Kardon fan in Germany is more male, around 42.7 years old, with strong Risk Appetite tendencies and a notable affinity for Cervélo.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harman Kardon profile in Germany.

Audience size
327K
in Germany
Gender
24.0%♀
76.0% male
Age
42.7
average years
Country rank
#16295
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Harman Kardon

24.0% are female, 76.0% are male, average age 42.7.

Fig. 02

Gender split

24.0%
Female
76.0%
Male
Demographic split for Harman Kardon audience in Germany
MetricValue
Female24.0%
Male76.0%
Average age42.7
Estimated audience size327,104
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Harman Kardon audience in Germany
Age bracketShare%
16-1914%
20-2914%
30-3920%
40-4924%
50+28%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Harman Kardon audience comes from Germany.

Worldwide audience distribution share by country for Harman Kardon
CountryShare
United States10.9%
India7.3%
Japan5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harman Kardon audience in Germany is strongest.

Fig. 05

Top regions by affinity

Harman Kardon customers by region in Germany
#RegionReachAffinity×
01Hessen~30K1.26×
02Bayern~60K1.15×
03Nordrhein-Westfalen~80K1.13×
04Rheinland-Pfalz~20K1.10×
05Hamburg~8K1.10×
06Niedersachsen~30K1.03×
07Baden-Württemberg~50K1.01×
08Berlin~10K1.00×
09Schleswig-Holstein~10K0.99×
10Saarland~4K0.98×
11Bremen~3K0.95×
12Brandenburg~10K0.94×
13Sachsen-Anhalt~8K0.88×
14Mecklenburg-Vorpommern~6K0.88×
15Sachsen~10K0.85×
16Thüringen~7K0.80×
Fig. 06

Affinity by region

Affinity by region — Harman Kardon, Germany
0.80×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harman Kardon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harman Kardon audience
#·InterestCategoryAffinity×
01Castelli CyclingSports34.66×
02PinkbikeSports27.23×
03OrbeaCars & Mobility21.14×
04CervéloCars & Mobility19.38×
05Solo climbingSports19.02×
06Road Trip (film)Movies & TV18.64×
07stravaSports17.70×
08ColnagoCars & Mobility17.16×
09Bicycle helmetCars & Mobility16.40×
10PinarelloCars & Mobility14.93×
11Vuelta a EspañaSports12.97×
12Bowers & WilkinsTechnology & Electronics11.86×
13Cyclo-crossSports11.82×
14SRAM CorporationCars & Mobility11.56×
15Rapha (sportswear)Cars & Mobility10.09×
16Giro d'ItaliaSports8.34×
17Cross-country cyclingSports5.19×
18Tour de FranceSports4.94×
19Road runningSports4.37×
20Outdoor recreationSports1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harman Kardon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harman Kardon audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.45×
Sports ActivityPOWER1.38×
Early Adopter MentalityPOWER1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harman Kardon audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
SpiritualityBALANCE0.70×
Community OrientationOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Harman Kardon's target market in Germany?

Harman Kardon's target market in Germany covers an estimated 327,104 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Harman Kardon customers?

24.0% of the Harman Kardon audience are female, 76.0% are male, with an average age of 42.7 years.

03

Which brands do Harman Kardon fans like most?

Harman Kardon fans show strongest brand affinity for Cervélo (19.38×), Orbea (21.14×), and Pinkbike (27.23×) over the country average.

04

Where do Harman Kardon fans live in Germany?

Harman Kardon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Harman Kardon fans also like?

Beyond Harman Kardon itself, the audience over-indexes on Orbea (21.14×), Pinkbike (27.23×), Colnago (17.16×), and Bicycle helmet (16.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in Germany

See Harman Kardon audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Harman Kardon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →