Canoe Audience in Germany
A data profile of the people who buy, follow and care about Canoe in Germany — modelled from more than twelve digital signal sources. Canoe has an estimated audience of 525,437 people in Germany.
The average Canoe fan in Germany is 45.3 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Kayak, Pierce Brosnan, Paddleboarding, with strongest over-indexing on Kayak (22.64× the country average).
Demographically, the Canoe audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Risk Appetite, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Canoe fan in Germany is more male, around 45.3 years old, with strong Risk Appetite tendencies and a notable affinity for Kayak.
At a glance
The key figures that characterise the Canoe profile in Germany.
Search interest · 12-month trend
Demographics of Canoe fans
43.9% are female, 56.1% are male, average age 45.3.
Gender split
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 45.3 |
| Estimated audience size | 525,437 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 32% |
Worldwide distribution
of the worldwide Canoe audience comes from Germany.
| Country | Share |
|---|---|
| United States | 24.0% |
| France | 7.8% |
| Nigeria | 5.9% |
Geography
Where the Canoe audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~10K | 1.40× | |
| 02 | Brandenburg | ~20K | 1.29× | |
| 03 | Hamburg | ~20K | 1.29× | |
| 04 | Berlin | ~30K | 1.16× | |
| 05 | Schleswig-Holstein | ~20K | 1.11× | |
| 06 | Niedersachsen | ~50K | 1.05× | |
| 07 | Sachsen | ~30K | 1.05× | |
| 08 | Sachsen-Anhalt | ~10K | 0.95× | |
| 09 | Bremen | ~4K | 0.94× | |
| 10 | Hessen | ~40K | 0.93× | |
| 11 | Nordrhein-Westfalen | ~100K | 0.89× | |
| 12 | Baden-Württemberg | ~60K | 0.87× | |
| 13 | Thüringen | ~10K | 0.87× | |
| 14 | Bayern | ~70K | 0.86× | |
| 15 | Rheinland-Pfalz | ~20K | 0.82× | |
| 16 | Saarland | ~4K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Canoe audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Whitewater kayaking | Sports | 41.32× | ||
| 02 | Fjord | Travel & Leisure | 29.43× | ||
| 03 | Kayak | Travel & Leisure | 22.64× | ||
| 04 | Canoeing | Sports | 21.85× | ||
| 05 | Golden Earring | Music & Radio | 21.76× | ||
| 06 | Rab | Fashion & Accessoires | 21.20× | ||
| 07 | Primus (band) | Music & Radio | 17.68× | ||
| 08 | Climbing (magazine) | Sports | 17.30× | ||
| 09 | Kayaking | Sports | 15.48× | ||
| 10 | Solo climbing | Sports | 12.25× | ||
| 11 | Paddleboarding | Sports | 11.84× | ||
| 12 | Pierce Brosnan | Movies & TV | 10.62× | ||
| 13 | Rafting | Sports | 8.64× | ||
| 14 | Free climbing | Sports | 8.29× | ||
| 15 | Standup paddleboarding | Sports | 8.05× | ||
| 16 | Bouldering | Sports | 7.95× | ||
| 17 | Liam Neeson | Movies & TV | 6.57× | ||
| 18 | Revolution (TV series) | Movies & TV | 5.89× | ||
| 19 | Backpacking (travel) | Travel & Leisure | 4.12× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Personality of the Canoe audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.78× | |
| Travelling | THRILL | 1.67× | |
| Mindfulness | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Extroversion | THRILL | 0.87× | |
| Early Adopter Mentality | POWER | 0.94× |
Frequently asked questions
How many fans does Canoe have in Germany?
Canoe has an estimated audience of 525,437 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Canoe fans?
43.9% of Canoe fans are female, 56.1% are male, with an average age of 45.3 years.
Which brands do Canoe fans like most?
Canoe fans show strongest brand affinity for Kayak (22.64×), Pierce Brosnan (10.62×), and Paddleboarding (11.84×) over the country average.
Where do Canoe fans live in Germany?
Canoe fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Canoe fans also like?
Beyond Canoe itself, the audience over-indexes on Pierce Brosnan (10.62×), Paddleboarding (11.84×), Canoeing (21.85×), and Golden Earring (21.76×) compared to the Germany average.
Explore more audiences
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See Canoe audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Canoe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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