Canoe Audience in Germany
Canoe has an estimated audience of 525,437 people in Germany. 43.9% are female, 56.1% are male, average age 45.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kayak, Pierce Brosnan, Paddleboarding, Canoeing, Whitewater kayaking.
The average Canoe fan in Germany is 45.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kayak, Pierce Brosnan, Paddleboarding, with strongest over-indexing on Kayak (22.64× the country average). Demographically, the Canoe audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Canoe fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 45.3 |
| Estimated audience size | 525,437 |
Audience persona
The typical Canoe fan in Germany is more male, around 45.3 years old, with strong Risk Appetite tendencies and a notable affinity for Kayak.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 103,112 | 0.9× |
| Bayern | 67,744 | 0.8× |
| Baden-Württemberg | 60,122 | 0.84× |
| Niedersachsen | 53,876 | 1.06× |
| Hessen | 35,536 | 0.89× |
| Berlin | 28,714 | 1.22× |
| Sachsen | 27,907 | 1.08× |
| Brandenburg | 21,288 | 1.31× |
| Schleswig-Holstein | 21,223 | 1.12× |
| Rheinland-Pfalz | 20,328 | 0.77× |
| Hamburg | 15,173 | 1.28× |
| Mecklenburg-Vorpommern | 14,394 | 1.43× |
| Sachsen-Anhalt | 13,100 | 0.96× |
| Thüringen | 11,183 | 0.84× |
| Bremen | 4,076 | 0.91× |
| Saarland | 3,831 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kayak | 22.64× | Travel & Leisure |
| Pierce Brosnan | 10.62× | Movies & TV |
| Paddleboarding | 11.84× | Sports |
| Canoeing | 21.85× | Sports |
| Whitewater kayaking | 41.32× | Sports |
| Fjord | 29.43× | Travel & Leisure |
| Standup paddleboarding | 8.05× | Sports |
| Golden Earring | 21.76× | Music & Radio |
| Climbing (magazine) | 17.3× | Sports |
| Liam Neeson | 6.57× | Movies & TV |
| Bouldering | 7.95× | Sports |
| Primus (band) | 17.68× | Music & Radio |
| Kayaking | 15.48× | Sports |
| Rafting | 8.64× | Sports |
| Business and industry | 1.51× | Business & Career |
| Solo climbing | 12.25× | Sports |
| Free climbing | 8.29× | Sports |
| Backpacking (travel) | 4.12× | Travel & Leisure |
| Rab | 21.2× | Fashion & Accessoires |
| Climbing shoe | 15.72× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.54 |
| Travelling | THRILL | 1.48 |
| Patriotism | CONSERVATISM | 1.39 |
| Luxury Orientation | PREMIUM | 1.33 |
| Extroversion | THRILL | 1.32 |
| Quality Awareness | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| France | 7.8% |
| Nigeria | 6.0% |
See Canoe audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Canoe have in Germany?
Canoe has an estimated audience of 525,437 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Canoe fans?
43.9% of Canoe fans are female, 56.1% are male, with an average age of 45.3 years.
Which brands do Canoe fans like most?
Canoe fans show strongest brand affinity for Kayak (22.64×), Pierce Brosnan (10.62×), and Paddleboarding (11.84×) over the country average.
Where do Canoe fans live in Germany?
Canoe fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,112), Bayern (reach 67,744), and Baden-Württemberg (reach 60,122). These three regions account for the largest share of the active audience.
What other brands do Canoe fans also like?
Beyond Canoe itself, the audience over-indexes on Pierce Brosnan (10.62×), Paddleboarding (11.84×), Canoeing (21.85×), and Whitewater kayaking (41.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Canoe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.