Rafting Audience in Germany
A data profile of the people who buy, follow and care about Rafting in Germany — modelled from more than twelve digital signal sources. Rafting has an estimated audience of 1,213,586 people in Germany.
The average Rafting fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Paddleboarding, Alpine skiing, dB’s, with strongest over-indexing on Paddleboarding (11.68× the country average).
Demographically, the Rafting audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Sports Activity, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Rafting fan in Germany is balanced, around 41.0 years old, with strong Sports Activity tendencies and a notable affinity for Paddleboarding.
At a glance
The key figures that characterise the Rafting profile in Germany.
Search interest · 12-month trend
Demographics of Rafting fans
49.1% are female, 50.9% are male, average age 41.0.
Gender split
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 41.0 |
| Estimated audience size | 1,213,586 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Rafting audience comes from Germany.
| Country | Share |
|---|---|
| United States | 31.7% |
| United Kingdom | 5.8% |
| Germany | 4.9% |
Geography
Where the Rafting audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~300K | 1.35× | |
| 02 | Baden-Württemberg | ~200K | 1.26× | |
| 03 | Hessen | ~100K | 1.14× | |
| 04 | Nordrhein-Westfalen | ~300K | 1.13× | |
| 05 | Berlin | ~60K | 1.04× | |
| 06 | Niedersachsen | ~100K | 1.00× | |
| 07 | Schleswig-Holstein | ~40K | 1.00× | |
| 08 | Hamburg | ~30K | 0.99× | |
| 09 | Sachsen | ~60K | 0.98× | |
| 10 | Bremen | ~10K | 0.98× | |
| 11 | Brandenburg | ~40K | 0.97× | |
| 12 | Saarland | ~10K | 0.91× | |
| 13 | Sachsen-Anhalt | ~30K | 0.86× | |
| 14 | Thüringen | ~30K | 0.86× | |
| 15 | Mecklenburg-Vorpommern | ~20K | 0.83× | |
| 16 | Rheinland-Pfalz | ~50K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Rafting audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paddleboarding | Sports | 11.68× | ||
| 02 | Bouldering | Sports | 7.65× | ||
| 03 | Ski touring | Sports | 6.38× | ||
| 04 | Backcountry skiing | Sports | 6.12× | ||
| 05 | Ski mountaineering | Sports | 5.45× | ||
| 06 | Snowboard | Sports | 4.87× | ||
| 07 | Alpine skiing | Sports | 4.65× | ||
| 08 | Ski resort | Travel & Leisure | 4.25× | ||
| 09 | Snow | Travel & Leisure | 4.19× | ||
| 10 | Winter sport | Sports | 3.98× | ||
| 11 | Ski | Sports | 3.42× | ||
| 12 | Tyrol (state) | Travel & Leisure | 3.09× | ||
| 13 | FIFA World Cup | Sports | 2.15× | ||
| 14 | FC Bayern Munich | Sports | 2.06× | ||
| 15 | Bundesliga | Sports | 2.06× | ||
| 16 | Arts and music | Arts & Culture | 1.74× | ||
| 17 | dB’s | Music & Radio | 1.71× | ||
| 18 | Sports | Sports | 1.65× | ||
| 19 | Outdoor recreation | Sports | 1.62× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Personality of the Rafting audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.95× | |
| Risk Appetite | THRILL | 1.92× | |
| Early Adopter Mentality | POWER | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.82× | |
| Price Sensitivity | PREMIUM | 0.96× | |
| Social Media Usage | JOY | 1.10× |
Frequently asked questions
How many fans does Rafting have in Germany?
Rafting has an estimated audience of 1,213,586 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rafting fans?
49.1% of Rafting fans are female, 50.9% are male, with an average age of 41.0 years.
Which brands do Rafting fans like most?
Rafting fans show strongest brand affinity for Paddleboarding (11.68×), Alpine skiing (4.65×), and dB’s (1.71×) over the country average.
Where do Rafting fans live in Germany?
Rafting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Rafting fans also like?
Beyond Rafting itself, the audience over-indexes on Alpine skiing (4.65×), dB’s (1.71×), Backcountry skiing (6.12×), and Snowboard (4.87×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Rafting audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rafting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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