Rafting Audience in Germany
Rafting has an estimated audience of 1,213,586 people in Germany. 49.1% are female, 50.9% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Paddleboarding, Alpine skiing, Backcountry skiing, Snowboard, Winter sport.
The average Rafting fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Paddleboarding, Alpine skiing, Backcountry skiing, with strongest over-indexing on Paddleboarding (11.68× the country average). Demographically, the Rafting audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Rafting fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 41.0 |
| Estimated audience size | 1,213,586 |
Audience persona
The typical Rafting fan in Germany is balanced, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Paddleboarding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 310,509 | 1.17× |
| Bayern | 277,520 | 1.42× |
| Baden-Württemberg | 219,815 | 1.33× |
| Niedersachsen | 119,702 | 1.02× |
| Hessen | 108,760 | 1.18× |
| Berlin | 59,699 | 1.1× |
| Sachsen | 58,098 | 0.98× |
| Schleswig-Holstein | 43,766 | 1× |
| Brandenburg | 36,615 | 0.97× |
| Rheinland-Pfalz | 35,192 | 0.58× |
| Hamburg | 26,762 | 0.98× |
| Sachsen-Anhalt | 26,278 | 0.84× |
| Thüringen | 25,682 | 0.83× |
| Mecklenburg-Vorpommern | 18,015 | 0.78× |
| Saarland | 13,195 | 0.89× |
| Bremen | 9,879 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Paddleboarding | 11.68× | Sports |
| Alpine skiing | 4.65× | Sports |
| Backcountry skiing | 6.12× | Sports |
| Snowboard | 4.87× | Sports |
| Winter sport | 3.98× | Sports |
| Arts and music | 1.74× | Arts & Culture |
| Snow | 4.19× | Travel & Leisure |
| FC Bayern Munich | 2.06× | Sports |
| Ski resort | 4.25× | Travel & Leisure |
| Bouldering | 7.65× | Sports |
| Bundesliga | 2.06× | Sports |
| Ski mountaineering | 5.45× | Sports |
| Borussia Dortmund | 1.51× | Sports |
| Sports | 1.65× | Sports |
| FIFA World Cup | 2.15× | Sports |
| Business and industry | 1.51× | Business & Career |
| Ski touring | 6.38× | Sports |
| Outdoor recreation | 1.62× | Sports |
| Harry Potter | 1.68× | Movies & TV |
| Tyrol (state) | 3.09× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.35 |
| Sports Activity | POWER | 1.33 |
| DIY Mentality | THRILL | 1.28 |
| Pet Ownership | JOY | 1.25 |
| Indulgence | JOY | 1.24 |
| Tradition | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.9% |
| United Kingdom | 5.8% |
| Germany | 4.9% |
See Rafting audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Rafting have in Germany?
Rafting has an estimated audience of 1,213,586 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rafting fans?
49.1% of Rafting fans are female, 50.9% are male, with an average age of 41.0 years.
Which brands do Rafting fans like most?
Rafting fans show strongest brand affinity for Paddleboarding (11.68×), Alpine skiing (4.65×), and Backcountry skiing (6.12×) over the country average.
Where do Rafting fans live in Germany?
Rafting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 310,509), Bayern (reach 277,520), and Baden-Württemberg (reach 219,815). These three regions account for the largest share of the active audience.
What other brands do Rafting fans also like?
Beyond Rafting itself, the audience over-indexes on Alpine skiing (4.65×), Backcountry skiing (6.12×), Snowboard (4.87×), and Winter sport (3.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rafting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.