Rascasse Audience Intelligence

Volvo Cars Target Market in Germany

A data profile of the people who buy, follow and care about Volvo Cars in Germany — modelled from more than twelve digital signal sources. Volvo Cars has an estimated audience of 614,898 people in Germany.

#1300among Brand in Germany#456in Cars & Mobility

The average Volvo Cars fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Geely, Esso, Volvo V70, with strongest over-indexing on Geely (35.47× the country average).

Demographically, the Volvo Cars audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Volvo Cars fan in Germany is more male, around 38.7 years old, with strong Quality Awareness tendencies and a notable affinity for Geely.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volvo Cars profile in Germany.

Audience size
615K
in Germany
Gender
24.5%♀
75.5% male
Age
38.7
average years
Country rank
#9890
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Volvo Cars

24.5% are female, 75.5% are male, average age 38.7.

Fig. 02

Gender split

24.5%
Female
75.5%
Male
Demographic split for Volvo Cars audience in Germany
MetricValue
Female24.5%
Male75.5%
Average age38.7
Estimated audience size614,898
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Volvo Cars audience in Germany
Age bracketShare%
16-1923%
20-2916%
30-3919%
40-4922%
50+19%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Volvo Cars audience comes from Germany.

Worldwide audience distribution share by country for Volvo Cars
CountryShare
United States27.6%
India14.6%
United Kingdom13.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volvo Cars audience in Germany is strongest.

Fig. 05

Top regions by affinity

Volvo Cars customers by region in Germany
#RegionReachAffinity×
01Hessen~60K1.36×
02Bayern~100K1.18×
03Hamburg~20K1.17×
04Nordrhein-Westfalen~200K1.13×
05Schleswig-Holstein~20K1.13×
06Baden-Württemberg~90K1.10×
07Niedersachsen~60K1.07×
08Rheinland-Pfalz~30K1.04×
09Bremen~5K1.01×
10Saarland~7K0.96×
11Mecklenburg-Vorpommern~10K0.95×
12Berlin~30K0.94×
13Brandenburg~20K0.93×
14Thüringen~10K0.89×
15Sachsen-Anhalt~10K0.82×
16Sachsen~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Volvo Cars, Germany
0.80×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volvo Cars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volvo Cars audience
#·InterestCategoryAffinity×
01GeelyCars & Mobility35.47×
02Volvo V70Cars & Mobility33.19×
03Cadillac EldoradoCars & Mobility27.88×
04Mitsubishi PajeroCars & Mobility13.51×
05GothenburgTravel & Leisure9.97×
06DS AutomobilesCars & Mobility9.53×
07Subcompact carCars & Mobility7.47×
08Window blindHome & Garden6.48×
09Car washCars & Mobility5.34×
10EssoCars & Mobility5.12×
11Plug-in hybridCars & Mobility4.20×
12CupraCars & Mobility4.10×
13VolvoCars & Mobility3.98×
14Tesla MotorsCars & Mobility3.66×
15Michael SchumacherSports3.41×
16HyundaiCars & Mobility2.93×
17Used CarsCars & Mobility2.92×
18Tour de FranceSports2.87×
19AutoScout24Cars & Mobility2.26×
20EBayShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volvo Cars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volvo Cars audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.75×
PatriotismCONSERVATISM1.58×
SustainabilityBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volvo Cars audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
MindfulnessBALANCE0.70×
Design AffinityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Volvo Cars's target market in Germany?

Volvo Cars's target market in Germany covers an estimated 614,898 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Volvo Cars customers?

24.5% of the Volvo Cars audience are female, 75.5% are male, with an average age of 38.7 years.

03

Which brands do Volvo Cars fans like most?

Volvo Cars fans show strongest brand affinity for Geely (35.47×), Esso (5.12×), and Volvo V70 (33.19×) over the country average.

04

Where do Volvo Cars fans live in Germany?

Volvo Cars fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Volvo Cars fans also like?

Beyond Volvo Cars itself, the audience over-indexes on Esso (5.12×), Volvo V70 (33.19×), Plug-in hybrid (4.2×), and Car wash (5.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Volvo Cars audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Volvo Cars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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