Volvo Cars Audience in Germany
Volvo Cars has an estimated audience of 615,288 people in Germany. 24.5% are female, 75.5% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Car wash, Geely, Window blind, Livemusic, Volvo V70.
The average Volvo Cars fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Car wash, Geely, Window blind, with strongest over-indexing on Car wash (10.19× the country average). Demographically, the Volvo Cars audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Supermarket
Demographics of Volvo Cars fans
| Metric | Value |
|---|---|
| Female | 24.5% |
| Male | 75.5% |
| Average age | 38.7 |
| Estimated audience size | 615,288 |
Audience persona
The typical Volvo Cars fan in Germany is more male, around 38.7 years old, with strong Family Orientation tendencies and a notable affinity for Car wash.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 159,656 | 1.19× |
| Bayern | 115,726 | 1.17× |
| Baden-Württemberg | 101,137 | 1.2× |
| Hessen | 72,079 | 1.54× |
| Niedersachsen | 63,171 | 1.06× |
| Rheinland-Pfalz | 32,230 | 1.05× |
| Berlin | 29,818 | 1.08× |
| Schleswig-Holstein | 24,469 | 1.11× |
| Sachsen | 21,162 | 0.7× |
| Hamburg | 19,495 | 1.4× |
| Brandenburg | 15,898 | 0.83× |
| Thüringen | 10,292 | 0.66× |
| Mecklenburg-Vorpommern | 9,442 | 0.8× |
| Sachsen-Anhalt | 8,021 | 0.5× |
| Saarland | 5,610 | 0.74× |
| Bremen | 5,082 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Car wash | 10.19× | Cars & Mobility |
| Geely | 33.29× | Cars & Mobility |
| Window blind | 9.96× | Home & Garden |
| Livemusic | 4.39× | Music & Radio |
| Volvo V70 | 35.03× | Cars & Mobility |
| Mitsubishi Pajero | 21.48× | Cars & Mobility |
| Porsche Boxster | 18.61× | Cars & Mobility |
| Forex Online Trading | 10.66× | Business & Career |
| AutoScout24 | 2.57× | Cars & Mobility |
| Cadillac Eldorado | 30.16× | Cars & Mobility |
| Marc Márquez | 14.32× | Sports |
| Family car | 4.07× | Cars & Mobility |
| Esso | 4.11× | Cars & Mobility |
| Full-size car | 7.15× | Cars & Mobility |
| Cupra | 4.65× | Cars & Mobility |
| Plug-in hybrid | 2.97× | Cars & Mobility |
| Gothenburg | 11.16× | Travel & Leisure |
| REWE | 1.7× | Shopping |
| Stuttgart | 2.51× | Travel & Leisure |
| Carcare | 3.34× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.53 |
| Patriotism | CONSERVATISM | 1.48 |
| Quality Awareness | PREMIUM | 1.46 |
| Need for Security | CONSERVATISM | 1.25 |
| Luxury Orientation | PREMIUM | 1.23 |
| Sustainability | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| India | 14.6% |
| United Kingdom | 13.5% |
See Volvo Cars audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Volvo Cars have in Germany?
Volvo Cars has an estimated audience of 615,288 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volvo Cars fans?
24.5% of Volvo Cars fans are female, 75.5% are male, with an average age of 38.7 years.
Which brands do Volvo Cars fans like most?
Volvo Cars fans show strongest brand affinity for Car wash (10.19×), Geely (33.29×), and Window blind (9.96×) over the country average.
Where do Volvo Cars fans live in Germany?
Volvo Cars fans in Germany are most concentrated in Nordrhein-Westfalen (reach 159,656), Bayern (reach 115,726), and Baden-Württemberg (reach 101,137). These three regions account for the largest share of the active audience.
What other brands do Volvo Cars fans also like?
Beyond Volvo Cars itself, the audience over-indexes on Geely (33.29×), Window blind (9.96×), Livemusic (4.39×), and Volvo V70 (35.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volvo Cars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.