Volvo Cars Audience in United States

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Volvo Cars has an estimated audience of 1,966,128 people in United States. 28.7% are female, 71.3% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Tipsy Elves, Hipster, Israel, Governor of Michigan, Vocal harmony.

The average Volvo Cars fan in United States is 41.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tipsy Elves, Hipster, Israel, with strongest over-indexing on Tipsy Elves (39.39× the country average). Demographically, the Volvo Cars audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Supermarket

Demographics of Volvo Cars fans

Demographic split for Volvo Cars audience in United States
MetricValue
Female28.7%
Male71.3%
Average age41.9
Estimated audience size1,966,128

Audience persona

The typical Volvo Cars fan in United States is more male, around 41.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Tipsy Elves.

Top regions in United States

Top regions ranked by reach for Volvo Cars in United States
RegionReachAffinity
California239,1081.11×
Texas185,8461.1×
Florida135,5921.02×
New York129,3351.18×
Illinois77,5671.18×
Pennsylvania73,9391.12×
New Jersey72,4761.45×
North Carolina71,1551.2×
Georgia69,4761.15×
Ohio56,0290.93×
Virginia55,5211.16×
South Carolina54,3231.84×
Massachusetts50,0301.29×
Washington46,9441.19×
Michigan46,1500.9×
Tennessee37,4930.95×
Maryland36,4931.08×
Arizona35,7950.89×
Indiana32,7620.91×
Missouri30,2230.95×
Colorado29,1950.94×
Minnesota27,6580.98×
Connecticut27,2121.38×
Wisconsin25,7660.87×
Louisiana24,8100.98×
Kentucky23,5910.96×
Alabama23,0080.84×
Oregon21,6350.96×
Oklahoma20,7930.95×
Mississippi16,6691.03×
Utah16,0530.91×
Nevada16,0480.84×
Iowa14,9420.92×
Arkansas14,4370.89×
Kansas12,8700.83×
New Hampshire9,4551.22×
Nebraska9,0150.91×
Maine8,0271.14×
West Virginia7,9370.87×
New Mexico7,8600.8×
Idaho7,6090.77×
Washington, District of Columbia7,2131.22×
Hawaii6,2030.73×
Rhode Island5,5260.88×
Delaware4,2720.79×
Vermont3,9501.14×
Montana3,6780.67×
North Dakota2,8130.7×
Alaska2,6260.62×
Wyoming1,8840.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Volvo Cars audience
BrandAffinityCategory
Tipsy Elves39.39×Shopping
Hipster21.45×Politics & Society
Israel3.67×Travel & Leisure
Governor of Michigan8.23×Politics & Society
Vocal harmony4.72×Music & Radio
Northrop Grumman6.59×Business & Career
Wok5.36×Food & Beverages
Urban Outfitters1.5×Shopping
Jesse Plemons2.74×Movies & TV
Goop4.2×Internet & Social Media
Fairy godmother5.64×Literature
Grinch3.04×Movies & TV
Kendra Scott2.14×Fashion & Accessoires
Cherish (group)7.84×Music & Radio
Historic site3.02×Arts & Culture
Pro-Ject2.85×Music & Radio
Nebraska Cornhuskers football2.5×Sports
Leverage (TV series)4.14×Movies & TV
headspace5.82×Health
Wikia2.08×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Volvo Cars audience
TraitClusterScore
Luxury OrientationPREMIUM1.75
Family OrientationCONSERVATISM1.67
Quality AwarenessPREMIUM1.66
Need for SecurityCONSERVATISM1.49
IndulgenceJOY1.39
Design AffinityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Volvo Cars
CountryShare
United States27.7%
India14.6%
United Kingdom13.5%

See Volvo Cars audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Volvo Cars have in United States?

Volvo Cars has an estimated audience of 1,966,128 people in United States, concentrated in California and Texas.

What is the gender split and age of Volvo Cars fans?

28.7% of Volvo Cars fans are female, 71.3% are male, with an average age of 41.9 years.

Which brands do Volvo Cars fans like most?

Volvo Cars fans show strongest brand affinity for Tipsy Elves (39.39×), Hipster (21.45×), and Israel (3.67×) over the country average.

Where do Volvo Cars fans live in United States?

Volvo Cars fans in United States are most concentrated in California (reach 239,108), Texas (reach 185,846), and Florida (reach 135,592). These three regions account for the largest share of the active audience.

What other brands do Volvo Cars fans also like?

Beyond Volvo Cars itself, the audience over-indexes on Hipster (21.45×), Israel (3.67×), Governor of Michigan (8.23×), and Vocal harmony (4.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Volvo Cars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.