Rascasse Audience Intelligence

Volvo Cars Target Market in United States

A data profile of the people who buy, follow and care about Volvo Cars in United States — modelled from more than twelve digital signal sources. Volvo Cars has an estimated audience of 1,963,990 people in United States.

#1487among Brand in United States#484in Cars & Mobility

The average Volvo Cars fan in United States is 41.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Volvo XC60, Plug-in hybrid, CarGurus, with strongest over-indexing on Volvo XC60 (29.33× the country average).

Demographically, the Volvo Cars audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Volvo Cars fan in United States is more male, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for Volvo XC60.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volvo Cars profile in United States.

Audience size
2M
in United States
Gender
28.7%♀
71.3% male
Age
41.9
average years
Country rank
#14448
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Volvo Cars

28.7% are female, 71.3% are male, average age 41.9.

Fig. 02

Gender split

28.7%
Female
71.3%
Male
Demographic split for Volvo Cars audience in United States
MetricValue
Female28.7%
Male71.3%
Average age41.9
Estimated audience size1,963,990
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Volvo Cars audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

27.6%

of the worldwide Volvo Cars audience comes from United States.

Worldwide audience distribution share by country for Volvo Cars
CountryShare
United States27.6%
India14.6%
United Kingdom13.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volvo Cars audience in United States is strongest.

Fig. 05

Top regions by affinity

Volvo Cars customers by region in United States
#RegionReachAffinity×
01South Carolina~40K1.38×
02Connecticut~30K1.30×
03New Jersey~60K1.29×
04Massachusetts~50K1.21×
05New Hampshire~9K1.20×
06Vermont~4K1.16×
07Maine~8K1.15×
08North Carolina~70K1.11×
09Pennsylvania~70K1.09×
10Texas~200K1.07×
11Illinois~70K1.07×
12Louisiana~30K1.07×
13New York~100K1.06×
14Minnesota~30K1.06×
15Virginia~50K1.05×
16Mississippi~20K1.05×
17Washington, District of Columbia~6K1.05×
18Georgia~60K1.04×
19Arkansas~20K1.04×
20Washington~40K1.02×
21Maryland~30K1.02×
22Kentucky~30K1.02×
23Nebraska~10K1.02×
24California~200K1.00×
25Alabama~30K0.99×
26Oklahoma~20K0.99×
27Rhode Island~6K0.99×
28Tennessee~40K0.97×
29Missouri~30K0.97×
30West Virginia~9K0.97×
31Florida~100K0.96×
32Indiana~30K0.96×
33Colorado~30K0.96×
34Iowa~20K0.96×
35Oregon~20K0.95×
36Utah~20K0.94×
37Delaware~5K0.94×
38South Dakota~4K0.94×
39Wisconsin~30K0.93×
40Kansas~10K0.92×
41Alaska~4K0.92×
42Ohio~50K0.91×
43Arizona~40K0.90×
44North Dakota~4K0.90×
45Idaho~9K0.89×
46Montana~5K0.88×
47Nevada~20K0.87×
48Michigan~40K0.86×
49New Mexico~8K0.86×
50Hawaii~7K0.80×
Fig. 06

Affinity by region

Affinity by region — Volvo Cars, United States
0.80×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volvo Cars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volvo Cars audience
#·InterestCategoryAffinity×
01Volvo XC60Cars & Mobility29.33×
02Volvo XC90Cars & Mobility12.17×
03Hybrid electric vehicleCars & Mobility9.81×
04Plug-in hybridCars & Mobility9.20×
05VolvoCars & Mobility8.62×
06HatchbackCars & Mobility6.12×
07Jaguar CarsCars & Mobility5.83×
08Land RoverCars & Mobility5.36×
09Kia MotorsCars & Mobility5.03×
10Alfa RomeoCars & Mobility4.89×
11CarcareCars & Mobility4.82×
12Compact carCars & Mobility4.78×
13CarGurusCars & Mobility4.25×
14Sedan (automobile)Cars & Mobility4.04×
15Used CarsCars & Mobility3.15×
16Solar energyHome & Garden2.88×
17Used carCars & Mobility2.69×
18Capital OneBusiness & Career2.13×
19Mortgage loansBusiness & Career2.12×
20AutoZoneCars & Mobility2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volvo Cars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volvo Cars audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.92×
Need for SecurityCONSERVATISM1.87×
Family OrientationCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volvo Cars audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Healthy LifestyleBALANCE0.83×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Volvo Cars's target market in United States?

Volvo Cars's target market in United States covers an estimated 1,963,990 people, concentrated in California and Texas.

02

What is the gender split and age of Volvo Cars customers?

28.7% of the Volvo Cars audience are female, 71.3% are male, with an average age of 41.9 years.

03

Which brands do Volvo Cars fans like most?

Volvo Cars fans show strongest brand affinity for Volvo XC60 (29.33×), Plug-in hybrid (9.2×), and CarGurus (4.25×) over the country average.

04

Where do Volvo Cars fans live in United States?

Volvo Cars fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Volvo Cars fans also like?

Beyond Volvo Cars itself, the audience over-indexes on Plug-in hybrid (9.2×), CarGurus (4.25×), Hybrid electric vehicle (9.81×), and Hatchback (6.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Volvo Cars audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Volvo Cars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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