Gothenburg Audience in Germany
Gothenburg has an estimated audience of 441,229 people in Germany. 30.3% are female, 69.7% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Geely, Volvo Penta, Sweden, Vehicle for hire, Heavy equipment.
The average Gothenburg fan in Germany is 44.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Geely, Volvo Penta, Sweden, with strongest over-indexing on Geely (47.81× the country average). Demographically, the Gothenburg audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Gothenburg fans
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 44.0 |
| Estimated audience size | 441,229 |
Audience persona
The typical Gothenburg fan in Germany is more male, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Geely.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,612 | 1.02× |
| Bayern | 69,848 | 0.98× |
| Baden-Württemberg | 56,631 | 0.94× |
| Niedersachsen | 47,782 | 1.12× |
| Hessen | 36,761 | 1.09× |
| Schleswig-Holstein | 27,989 | 1.77× |
| Berlin | 20,610 | 1.04× |
| Sachsen | 18,031 | 0.83× |
| Rheinland-Pfalz | 16,716 | 0.76× |
| Hamburg | 14,890 | 1.49× |
| Brandenburg | 10,978 | 0.8× |
| Mecklenburg-Vorpommern | 10,014 | 1.19× |
| Thüringen | 7,964 | 0.71× |
| Sachsen-Anhalt | 7,623 | 0.67× |
| Bremen | 3,936 | 1.04× |
| Saarland | 2,935 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Geely | 47.81× | Cars & Mobility |
| Volvo Penta | 50.43× | Cars & Mobility |
| Sweden | 9.41× | Travel & Leisure |
| Vehicle for hire | 21.15× | Cars & Mobility |
| Heavy equipment | 7.15× | Home & Garden |
| Limousine | 18.82× | Cars & Mobility |
| Cajun cuisine | 42.78× | Food & Beverages |
| Petrol engine | 3.95× | Cars & Mobility |
| Volvo | 6× | Cars & Mobility |
| HolidayCheck | 4.14× | Travel & Leisure |
| LongHorn Steakhouse | 47.44× | Food & Beverages |
| Fleming's Prime Steakhouse & Wine Bar | 40.84× | Food & Beverages |
| Car classification | 7.42× | Cars & Mobility |
| Volvo Cars | 9.97× | Cars & Mobility |
| AutoScout24 | 1.94× | Cars & Mobility |
| Škoda Auto | 2.42× | Cars & Mobility |
| Crossover (automobile) | 3.98× | Cars & Mobility |
| Automobiles | 1.54× | Cars & Mobility |
| Oslo | 8.8× | Travel & Leisure |
| Sbarro | 47.94× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.65 |
| Need for Security | CONSERVATISM | 1.55 |
| Patriotism | CONSERVATISM | 1.5 |
| Travelling | THRILL | 1.46 |
| Community Orientation | OPEN | 1.45 |
| Career Orientation | POWER | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Sweden | 21.1% |
| United States | 17.3% |
| Italy | 7.9% |
See Gothenburg audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Gothenburg have in Germany?
Gothenburg has an estimated audience of 441,229 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gothenburg fans?
30.3% of Gothenburg fans are female, 69.7% are male, with an average age of 44.0 years.
Which brands do Gothenburg fans like most?
Gothenburg fans show strongest brand affinity for Geely (47.81×), Volvo Penta (50.43×), and Sweden (9.41×) over the country average.
Where do Gothenburg fans live in Germany?
Gothenburg fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,612), Bayern (reach 69,848), and Baden-Württemberg (reach 56,631). These three regions account for the largest share of the active audience.
What other brands do Gothenburg fans also like?
Beyond Gothenburg itself, the audience over-indexes on Volvo Penta (50.43×), Sweden (9.41×), Vehicle for hire (21.15×), and Heavy equipment (7.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gothenburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.