Renault Zoe Audience in Germany
Renault Zoe has an estimated audience of 616,852 people in Germany. 21.6% are female, 78.4% are male, average age 45.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Canton Fair, Renault Twingo, Renault Captur, Self-realization, Global Sources.
The average Renault Zoe fan in Germany is 45.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Canton Fair, Renault Twingo, Renault Captur, with strongest over-indexing on Canton Fair (30.77× the country average). Demographically, the Renault Zoe audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Renault Zoe fans
| Metric | Value |
|---|---|
| Female | 21.6% |
| Male | 78.4% |
| Average age | 45.2 |
| Estimated audience size | 616,852 |
Audience persona
The typical Renault Zoe fan in Germany is more male, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Canton Fair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 165,256 | 1.22× |
| Bayern | 119,098 | 1.2× |
| Baden-Württemberg | 112,453 | 1.34× |
| Niedersachsen | 70,245 | 1.17× |
| Hessen | 59,768 | 1.27× |
| Rheinland-Pfalz | 32,255 | 1.04× |
| Sachsen | 27,285 | 0.9× |
| Berlin | 26,549 | 0.96× |
| Schleswig-Holstein | 25,437 | 1.15× |
| Brandenburg | 18,033 | 0.94× |
| Hamburg | 15,804 | 1.13× |
| Thüringen | 11,262 | 0.72× |
| Sachsen-Anhalt | 10,251 | 0.64× |
| Saarland | 7,338 | 0.97× |
| Mecklenburg-Vorpommern | 6,492 | 0.55× |
| Bremen | 4,135 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Canton Fair | 30.77× | Business & Career |
| Renault Twingo | 9.07× | Cars & Mobility |
| Renault Captur | 7.38× | Cars & Mobility |
| Self-realization | 24.57× | Health |
| Global Sources | 30.11× | Business & Career |
| Renault Trafic | 8.51× | Cars & Mobility |
| Immobilien | 2.45× | Business & Career |
| Battery electric vehicle | 3.75× | Cars & Mobility |
| Renault Kangoo | 7.66× | Cars & Mobility |
| Renault Scénic | 9.33× | Cars & Mobility |
| Hydrogen fuel | 16.24× | Cars & Mobility |
| Tesla Motors | 2.41× | Cars & Mobility |
| Renault Kadjar | 9.91× | Cars & Mobility |
| CHECK24 | 1.54× | Business & Career |
| Refrigerant | 11.46× | Home & Garden |
| Hatchback | 2.16× | Cars & Mobility |
| SUVs | 1.54× | Cars & Mobility |
| Compact car | 2.41× | Cars & Mobility |
| Renault | 2.26× | Cars & Mobility |
| Infant bodysuit | 2.35× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.88 |
| Family Orientation | CONSERVATISM | 1.64 |
| Early Adopter Mentality | POWER | 1.61 |
| DIY Mentality | THRILL | 1.55 |
| Sustainability | BALANCE | 1.47 |
| Luxury Orientation | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 15.6% |
| France | 12.7% |
| United Kingdom | 10.4% |
See Renault Zoe audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Renault Zoe have in Germany?
Renault Zoe has an estimated audience of 616,852 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Renault Zoe fans?
21.6% of Renault Zoe fans are female, 78.4% are male, with an average age of 45.2 years.
Which brands do Renault Zoe fans like most?
Renault Zoe fans show strongest brand affinity for Canton Fair (30.77×), Renault Twingo (9.07×), and Renault Captur (7.38×) over the country average.
Where do Renault Zoe fans live in Germany?
Renault Zoe fans in Germany are most concentrated in Nordrhein-Westfalen (reach 165,256), Bayern (reach 119,098), and Baden-Württemberg (reach 112,453). These three regions account for the largest share of the active audience.
What other brands do Renault Zoe fans also like?
Beyond Renault Zoe itself, the audience over-indexes on Renault Twingo (9.07×), Renault Captur (7.38×), Self-realization (24.57×), and Global Sources (30.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Renault Zoe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.