Renault Kadjar Audience in Germany
Renault Kadjar has an estimated audience of 305,920 people in Germany. 24.1% are female, 75.9% are male, average age 44.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Renault Trafic, Infant bodysuit, Renault Twingo, Woolworths, CHECK24.
The average Renault Kadjar fan in Germany is 44.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Renault Trafic, Infant bodysuit, Renault Twingo, with strongest over-indexing on Renault Trafic (23.08× the country average). Demographically, the Renault Kadjar audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Renault Kadjar fans
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 44.5 |
| Estimated audience size | 305,920 |
Audience persona
The typical Renault Kadjar fan in Germany is more male, around 44.5 years old, with strong Family Orientation tendencies and a notable affinity for Renault Trafic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,306 | 1.07× |
| Baden-Württemberg | 41,728 | 1× |
| Bayern | 38,243 | 0.78× |
| Niedersachsen | 30,365 | 1.02× |
| Hessen | 20,304 | 0.87× |
| Berlin | 19,391 | 1.42× |
| Sachsen | 16,562 | 1.1× |
| Brandenburg | 15,308 | 1.61× |
| Rheinland-Pfalz | 14,530 | 0.95× |
| Schleswig-Holstein | 9,711 | 0.88× |
| Thüringen | 8,981 | 1.15× |
| Sachsen-Anhalt | 8,888 | 1.12× |
| Hamburg | 5,830 | 0.84× |
| Saarland | 3,813 | 1.01× |
| Mecklenburg-Vorpommern | 3,787 | 0.65× |
| Bremen | 1,354 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Renault Trafic | 23.08× | Cars & Mobility |
| Infant bodysuit | 5.14× | Kids & Family |
| Renault Twingo | 9.86× | Cars & Mobility |
| Woolworths | 3.35× | Shopping |
| CHECK24 | 2.32× | Business & Career |
| Netto Marken-Discount | 1.92× | Shopping |
| Immobilien | 2.99× | Business & Career |
| Compact car | 3.6× | Cars & Mobility |
| Powdered milk | 5.41× | Kids & Family |
| Renault Captur | 7.21× | Cars & Mobility |
| Renault Kangoo | 9.38× | Cars & Mobility |
| Bauhaus | 1.63× | Shopping |
| Infant clothing | 2.77× | Kids & Family |
| Pre-kindergarten | 2.82× | Kids & Family |
| Toddler | 2.08× | Kids & Family |
| Galatasaray S.K. | 1.85× | Sports |
| Renault | 2.82× | Cars & Mobility |
| Living room | 1.96× | Home & Garden |
| TK Maxx | 1.65× | Shopping |
| Bassinet | 4.6× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.13 |
| Need for Security | CONSERVATISM | 1.61 |
| Sports Activity | POWER | 1.55 |
| Quality Awareness | PREMIUM | 1.38 |
| Early Adopter Mentality | POWER | 1.35 |
| Patriotism | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 10.1% |
| Germany | 9.8% |
| France | 9.7% |
See Renault Kadjar audiences in other countries
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Frequently asked questions
How many fans does Renault Kadjar have in Germany?
Renault Kadjar has an estimated audience of 305,920 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Renault Kadjar fans?
24.1% of Renault Kadjar fans are female, 75.9% are male, with an average age of 44.5 years.
Which brands do Renault Kadjar fans like most?
Renault Kadjar fans show strongest brand affinity for Renault Trafic (23.08×), Infant bodysuit (5.14×), and Renault Twingo (9.86×) over the country average.
Where do Renault Kadjar fans live in Germany?
Renault Kadjar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,306), Baden-Württemberg (reach 41,728), and Bayern (reach 38,243). These three regions account for the largest share of the active audience.
What other brands do Renault Kadjar fans also like?
Beyond Renault Kadjar itself, the audience over-indexes on Infant bodysuit (5.14×), Renault Twingo (9.86×), Woolworths (3.35×), and CHECK24 (2.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Renault Kadjar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.