Rascasse Audience Intelligence

Renault Kadjar Audience in Germany

A data profile of the people who buy, follow and care about Renault Kadjar in Germany — modelled from more than twelve digital signal sources. Renault Kadjar has an estimated audience of 303,052 people in Germany.

#272among Car type in Germany#268among Car Model in Germany#760in Cars & Mobility

The average Renault Kadjar fan in Germany is 44.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Renault Trafic, Infant bodysuit, Renault Twingo, with strongest over-indexing on Renault Trafic (23.08× the country average).

Demographically, the Renault Kadjar audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Renault Kadjar fan in Germany is more male, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for Renault Trafic.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Renault Kadjar profile in Germany.

Audience size
303K
in Germany
Gender
24.1%♀
75.9% male
Age
44.5
average years
Country rank
#17180
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Renault Kadjar fans

24.1% are female, 75.9% are male, average age 44.5.

Fig. 02

Gender split

24.1%
Female
75.9%
Male
Demographic split for Renault Kadjar audience in Germany
MetricValue
Female24.1%
Male75.9%
Average age44.5
Estimated audience size303,052
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Renault Kadjar audience in Germany
Age bracketShare%
16-195%
20-2916%
30-3921%
40-4933%
50+25%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Renault Kadjar audience comes from Germany.

Worldwide audience distribution share by country for Renault Kadjar
CountryShare
Italy9.8%
Poland9.7%
Germany9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Renault Kadjar audience in Germany is strongest.

Fig. 05

Top regions by affinity

Renault Kadjar fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~20K1.59×
02Berlin~20K1.30×
03Sachsen-Anhalt~10K1.21×
04Thüringen~9K1.15×
05Sachsen~20K1.09×
06Nordrhein-Westfalen~70K1.01×
07Saarland~4K1.01×
08Niedersachsen~30K0.99×
09Mecklenburg-Vorpommern~6K0.96×
10Baden-Württemberg~40K0.95×
11Rheinland-Pfalz~10K0.92×
12Schleswig-Holstein~10K0.89×
13Hessen~20K0.85×
14Hamburg~6K0.82×
15Bayern~40K0.75×
16Bremen~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Renault Kadjar, Germany
0.73×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Renault Kadjar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Renault Kadjar audience
#·InterestCategoryAffinity×
01Renault TraficCars & Mobility23.08×
02Renault TwingoCars & Mobility9.86×
03Renault KangooCars & Mobility9.38×
04Renault CapturCars & Mobility7.21×
05Powdered milkKids & Family5.41×
06Infant bodysuitKids & Family5.14×
07BassinetKids & Family4.60×
08Compact carCars & Mobility3.60×
09WoolworthsShopping3.35×
10ImmobilienBusiness & Career2.99×
11Pre-kindergartenKids & Family2.82×
12RenaultCars & Mobility2.82×
13Infant clothingKids & Family2.77×
14Used CarsCars & Mobility2.47×
15CHECK24Business & Career2.32×
16ToddlerKids & Family2.08×
17Living roomHome & Garden1.96×
18Netto Marken-DiscountShopping1.92×
19TK MaxxShopping1.65×
20BauhausShopping1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Renault Kadjar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Renault Kadjar audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.68×
Family OrientationCONSERVATISM1.52×
Early Adopter MentalityPOWER1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Renault Kadjar audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.56×
Risk AppetiteTHRILL0.66×
TraditionCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Renault Kadjar have in Germany?

Renault Kadjar has an estimated audience of 303,052 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Renault Kadjar fans?

24.1% of Renault Kadjar fans are female, 75.9% are male, with an average age of 44.5 years.

03

Which brands do Renault Kadjar fans like most?

Renault Kadjar fans show strongest brand affinity for Renault Trafic (23.08×), Infant bodysuit (5.14×), and Renault Twingo (9.86×) over the country average.

04

Where do Renault Kadjar fans live in Germany?

Renault Kadjar fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Baden-Württemberg (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Renault Kadjar fans also like?

Beyond Renault Kadjar itself, the audience over-indexes on Infant bodysuit (5.14×), Renault Twingo (9.86×), Woolworths (3.35×), and CHECK24 (2.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Renault Kadjar audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Renault Kadjar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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