Japanese domestic market Audience in Germany
Japanese domestic market has an estimated audience of 393,130 people in Germany. 24.2% are female, 75.8% are male, average age 27.2. Top regions: Nordrhein-Westfalen, Thüringen, Baden-Württemberg. Top brand affinities: Icon (magazine), Hammock camping, Home construction, Metamorphoses, Commercial mortgage.
The average Japanese domestic market fan in Germany is 27.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Thüringen, Baden-Württemberg. Top brand affinities include Icon (magazine), Hammock camping, Home construction, with strongest over-indexing on Icon (magazine) (8.9× the country average). Demographically, the Japanese domestic market audience skews more male with an average age of 27.2, and over-indexes on personality traits such as Sports Activity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Japanese domestic market fans
| Metric | Value |
|---|---|
| Female | 24.2% |
| Male | 75.8% |
| Average age | 27.2 |
| Estimated audience size | 393,130 |
Audience persona
The typical Japanese domestic market fan in Germany is more male, around 27.2 years old, with strong Sports Activity tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 23,822 | 0.28× |
| Thüringen | 19,716 | 1.97× |
| Baden-Württemberg | 19,688 | 0.37× |
| Sachsen-Anhalt | 19,148 | 1.88× |
| Rheinland-Pfalz | 18,320 | 0.93× |
| Brandenburg | 17,748 | 1.46× |
| Bayern | 17,686 | 0.28× |
| Mecklenburg-Vorpommern | 16,841 | 2.24× |
| Niedersachsen | 16,785 | 0.44× |
| Sachsen | 15,941 | 0.83× |
| Schleswig-Holstein | 15,690 | 1.11× |
| Hessen | 12,581 | 0.42× |
| Berlin | 11,231 | 0.64× |
| Hamburg | 10,325 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 8.9× | Arts & Culture |
| Hammock camping | 15.63× | Travel & Leisure |
| Home construction | 1.77× | Home & Garden |
| Metamorphoses | 6.05× | Literature |
| Commercial mortgage | 3.41× | Business & Career |
| Gil Ofarim | 1.86× | Music & Radio |
| Pumuckl | 7.21× | Movies & TV |
| Alaska | 4.13× | Travel & Leisure |
| Huevos rancheros | 13.73× | Food & Beverages |
| Equinix | 11× | Business & Career |
| Progressive rock | 1.69× | Music & Radio |
| Academy Award for Best Original Score | 9.69× | Movies & TV |
| Oral, Kazakhstan | 7.61× | Travel & Leisure |
| Leverage (TV series) | 5.46× | Movies & TV |
| Handmade Gifts | 1.82× | Kids & Family |
| Building insulation | 3.82× | Home & Garden |
| Business English | 2.3× | Business & Career |
| Hypertext | 2.35× | Technology & Electronics |
| Tuscany | 3.66× | Travel & Leisure |
| Google Analytics | 1.98× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.58 |
| Career Orientation | POWER | 1.33 |
| Risk Appetite | THRILL | 1.32 |
| Travelling | THRILL | 1.32 |
| Patriotism | CONSERVATISM | 1.25 |
| Luxury Orientation | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.4% |
| Japan | 12.7% |
| Canada | 4.9% |
See Japanese domestic market audiences in other countries
- Japanese domestic market — United States
- Japanese domestic market — United Kingdom
- Japanese domestic market — France
- Japanese domestic market — Italy
- Japanese domestic market — Spain
- Japanese domestic market — Brazil
- Japanese domestic market — Japan
- Japanese domestic market — South Korea
- Japanese domestic market — India
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Japanese domestic market have in Germany?
Japanese domestic market has an estimated audience of 393,130 people in Germany, concentrated in Nordrhein-Westfalen and Thüringen.
What is the gender split and age of Japanese domestic market fans?
24.2% of Japanese domestic market fans are female, 75.8% are male, with an average age of 27.2 years.
Which brands do Japanese domestic market fans like most?
Japanese domestic market fans show strongest brand affinity for Icon (magazine) (8.9×), Hammock camping (15.63×), and Home construction (1.77×) over the country average.
Where do Japanese domestic market fans live in Germany?
Japanese domestic market fans in Germany are most concentrated in Nordrhein-Westfalen (reach 23,822), Thüringen (reach 19,716), and Baden-Württemberg (reach 19,688). These three regions account for the largest share of the active audience.
What other brands do Japanese domestic market fans also like?
Beyond Japanese domestic market itself, the audience over-indexes on Hammock camping (15.63×), Home construction (1.77×), Metamorphoses (6.05×), and Commercial mortgage (3.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Japanese domestic market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.