Rascasse Audience Intelligence

Japanese domestic market Audience in Germany

A data profile of the people who buy, follow and care about Japanese domestic market in Germany — modelled from more than twelve digital signal sources. Japanese domestic market has an estimated audience of 393,130 people in Germany.

#5327among Topic in Germany#688in Politics & Society

The average Japanese domestic market fan in Germany is 27.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Toyota Land Cruiser, Subcompact car, Automobile repair shop, with strongest over-indexing on Toyota Land Cruiser (22.91× the country average).

Demographically, the Japanese domestic market audience skews more male with an average age of 27.2, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.

The typical Japanese domestic market fan in Germany is more male, around 27.2 years old, with strong Risk Appetite tendencies and a notable affinity for Toyota Land Cruiser.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Japanese domestic market profile in Germany.

Audience size
393K
in Germany
Gender
24.2%♀
75.8% male
Age
27.2
average years
Country rank
#14205
Topic in Germany
Fig. 01

Search interest · 12-month trend

+60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Japanese domestic market fans

24.2% are female, 75.8% are male, average age 27.2.

Fig. 02

Gender split

24.2%
Female
75.8%
Male
Demographic split for Japanese domestic market audience in Germany
MetricValue
Female24.2%
Male75.8%
Average age27.2
Estimated audience size393,130
Fig. 03

Age distribution

Ø 27.2
average years
Age distribution of the Japanese domestic market audience in Germany
Age bracketShare%
16-1956%
20-2921%
30-3911%
40-497%
50+4%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Japanese domestic market audience comes from Germany.

Worldwide audience distribution share by country for Japanese domestic market
CountryShare
United States41.4%
Japan12.7%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Japanese domestic market audience in Germany is strongest.

Fig. 05

Top regions by affinity

Japanese domestic market fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~9K1.14×
02Thüringen~10K1.11×
03Sachsen-Anhalt~10K1.10×
04Brandenburg~10K1.05×
05Hamburg~9K1.02×
06Schleswig-Holstein~10K1.01×
07Rheinland-Pfalz~20K0.99×
08Sachsen~20K0.98×
09Berlin~20K0.96×
10Niedersachsen~40K0.94×
11Hessen~30K0.94×
12Bayern~60K0.92×
13Baden-Württemberg~50K0.92×
14Nordrhein-Westfalen~80K0.89×
Fig. 06

Affinity by region

Affinity by region — Japanese domestic market, Germany
0.89×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Japanese domestic market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Japanese domestic market audience
#·InterestCategoryAffinity×
01Toyota Land CruiserCars & Mobility22.91×
02Subcompact carCars & Mobility19.05×
03Toyota HiluxCars & Mobility17.44×
04Mazda MX-5Cars & Mobility15.59×
05NASCARSports14.24×
06SubaruCars & Mobility13.91×
07BMW 1 SeriesCars & Mobility12.87×
08Porsche 911Cars & Mobility11.95×
09Pedro PascalMovies & TV11.31×
10Max VerstappenSports11.17×
11Porsche CayenneCars & Mobility11.09×
12BMW X5Cars & Mobility9.67×
13Vintage carCars & Mobility8.90×
14Automobile repair shopCars & Mobility8.82×
15Lewis HamiltonSports8.53×
16Motorcycle helmetCars & Mobility8.00×
17Motorcycle accessoriesCars & Mobility7.56×
18Michael SchumacherSports7.13×
19Compact carCars & Mobility5.68×
20CarcareCars & Mobility5.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Japanese domestic market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Japanese domestic market audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.31×
Quality AwarenessPREMIUM1.78×
Career OrientationPOWER1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Japanese domestic market audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.53×
DIY MentalityTHRILL0.57×
Healthy LifestyleBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Japanese domestic market have in Germany?

Japanese domestic market has an estimated audience of 393,130 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Japanese domestic market fans?

24.2% of Japanese domestic market fans are female, 75.8% are male, with an average age of 27.2 years.

03

Which brands do Japanese domestic market fans like most?

Japanese domestic market fans show strongest brand affinity for Toyota Land Cruiser (22.91×), Subcompact car (19.05×), and Automobile repair shop (8.82×) over the country average.

04

Where do Japanese domestic market fans live in Germany?

Japanese domestic market fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Japanese domestic market fans also like?

Beyond Japanese domestic market itself, the audience over-indexes on Subcompact car (19.05×), Automobile repair shop (8.82×), Max Verstappen (11.17×), and Pedro Pascal (11.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Japanese domestic market audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Japanese domestic market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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